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TAB Western North Carolina

North Carolina

David Reeves


TAB Western North Carolina

David Reeves is President of The Alternative Board of Western NC in Asheville, NC. David has over 40 years of experience that has provided him a unique combination of skills including financial analysis and planning, operations management, revenue and profit growth, and exit planning. David began his career with E F Hutton. After six years he left the corporate world to begin his career as an entrepreneur with the purchase of Cason Companies in Hendersonville. Cason is a distributor of petroleum products and masonry building materials supplies. David owned and operated Cason for 20 years during which time he increase sales from $11 million to $33 Million. David achieved this growth by the acquisition of three petroleum companies, aggressive marketing, and opening new outlets in surrounding areas.

After retiring for a few years he became President of the Daniels Group in Asheville. Daniels is a commercial printer and has an answering service.

David received as BS form UNC and an MBA from University of Washington.

David’s Charitable and Civic Board Memberships are:

Founding member of Inception Micro Fund of WNC (IMAF). IMAF is an angel fund that invests in local start up business
Founder of Blue Ridge Angel Investment Fund
Past President of greater Hendersonville chamber of commerce
Founding member of Henderson County Committee of 100—now Partners of Economic Development
Past Treasurer and Executive Committee Member of Advantage West
Chaired the capital campaign for Fours Seasons Compassionate Care
Former Board member Untied Way
Former Board member of Hendersonville Community Foundation 
Received of the G. Ray Cantrell Award-Volunteer of the year
Founding Chairman of the Seasons Hospice Foundation 
Founding member of the board of Pinnacle Angel Fund

Member Success

As a TAB member, through the regular coaching sessions and monthly Board meetings, I gain invaluable mentor and peer support. The TAB ethos and coaching approach has helped me to plan personal and business goals and set direction. This is supported by the wealth of knowledge, skills, experience and support that is shared by the board who provide Impartial, informed and considered guidance and advice on all types of business issues, that enable me to gain fresh perspectives, identify blind spots and fill my skill gaps. Over the last twelve months TAB has effectively become my company’s non-executive board and its members my trusted colleagues.
Saul Goldfarb
Goldfarb & Associates MEMBER SINCE 2018
I have found my investment in TAB to be one of the best things I have done. One of the benefits of joining TAB has been the Peer Board Member’s help in designing a sales program that works. It works because I took the time to help our sales people become better salespeople, not merely pressure them to do more of the same. By being around people who think differently who are going to ask me each meeting how I did, compels me to make the improvements that enable me to enjoy life, and boy, do I enjoy life. I recommend this amazing program without question.
Anson Thompson
The Thompson Group MEMBER SINCE 2016
We have an excellent group of professional business owners. I learn something from them each month. Hearing and seeing what they are doing in their business is motivational for me. And they are not "yes" people. They tell me when I should be doing something differently.
Lynn Gastineau
Gastineau Log Homes, Inc. MEMBER SINCE 1993
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