Webinars

This interactive workshop defines the seven levers of cash flow and their relationship in an easy-to-understand format. It delivers unique insights into the business's financial performance, driving profit, Cash, and value improvement. You will immediately walk away with actionable items to improve the bottom line and efficiency.

Join The Alternative Board and Russ Peterson jr. the Co-founder of iSpeak, Inc for an illuminating conversation about the impacts of storytelling within business.

Hear the answer to the question business leaders are asking “When would I use a story in my role?” and learn from Russ the three key story models you can apply to 3 common business challenges.

Don't miss this incredibly informative BOSS Webinar coming up on November 11^th at 2pm EST/11am PST, featuring Lindsey Carnett, CEO and President of Marketing Maven. Lindsey has won numerous awards and is highly revered in marketing and business sectors. She is a thought leader with exceptional insight into marketing, PR, SEO, and online conversion - to name a few.

You may have a website and you may have content but if they are not 'good' and working together to attract and convert, it can lead to very poor and sometimes damaging results. 

In this webinar, we’ll lead a collaborative discussion on digital marketing strategy as it pertains to identifying and attracting the right audience and using proper content organization on your website to convert those prospects into qualified leads.

Are you presenting and conducting meetings virtually and need to look better on camera? Join Christi Schreiber as she shows her expert tips on how to put your best image forward for your business presentations and online meetings. During this webinar, you will learn about proper lighting, camera height and angle, framing, background and sound, as well as grooming and wardrobe tips for men and women.

Communicating in a crisis can be challenging. When the crisis goes on for weeks, changes several times a day and is truly unprecedented, the situation requires new thinking based on best-practices -- and a lot of flexibility. Doyle Albee, president and CEO of MAPRagency, has more than 30 years of experience in PR and crisis communications and will provide an overview with several takeaways you can implement immediately. 

In this webinar we'll discuss the many changes in website design that have taken place in recent years. Website traffic and behavior has evolved significantly. Search engines such as Google have placed new requirements for a site to show up in a search and has changed how they review your site for placement. Additionally there are now numerous options available for creating a website. We'll look at the pros and cons of these options. We'll also discuss how to protect your business site in the event, your website designer should no longer be available to support it.

Join is for a discussion on how to use Podcasts to leverage and enhance your other marketing efforts.

Key Takeaways:

• It’s easy and fun to create a podcast.
• If done well it will enhance your image in your market for your product or service.
• Use it leverage yourself and become the “go-to guy or gal” in your market – the local expert.
• When they begin to engage you for advice they are “primed” for an offer – everything is aimed at that.

Control The Narrative. Protect Your Brand.
Recent events have thrown the world and your business into chaos. While everyone is struggling to navigate the turbulence, you can't afford to fly by the seat of your pants when it comes to your crisis communications. As the situation evolves daily, even hourly, you have to expertly manage your communications to control the narrative and protect your brand.

Quickly Create A Realistic, Effective Communications Plan.
At this point, most teams don't have time to create a full crisis communications strategy. However, you can still create a realistic and effective communications plan that will convey the right messages to your customers, employees, and other stakeholders to maintain your reputation and build trust.

In this 45-minute webinar, we will take you through a compressed method of crisis communication planning. We'll cover the most essential elements so you can move more quickly from reaction to action.

Discover two often-overlooked ingredients behind a successful website and learn how to make these secrets work for you. We'll discuss the role of websites in today's multi-touch digital landscape, how to capture your audience's attention, and how to inspire users to take action that delivers results.

You know the digital landscape offers a lot of opportunities but you just don’t know where to begin. This webinar will show you a step-by-step plan for increasing sales and generating buzz online.

Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if your ROI is as good as it should be?

In this hour-long webinar, Mike Black, CEO of Inciting Marketing, will take you through the process involved with mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results.

In this webinar we will explore how online lead generation can provide an alternative or supplement to telemarketing, cold calling and LinkedIn Sales Navigator. Jim Burris of Burris Creative, will explain how it works and what structure companies need to have in place to convert online leads into customers. We’ll discuss the types of businesses that can best benefit from lead generation. We’ll also discuss how various lead generation programs can differ.

There are many advantages to using print and direct marketing in this digital world. By combining print with technology, companies are implementing forward thinking solutions to deliver exceptional marketing experiences. An expert in innovative marketing solutions, Amy Silverman presents a webinar that demonstrates how to think outside the box and deliver impactful results using print and technology. See how interactive experience can be launched from a piece of print. Learn about embedding LCD video screens into printed brochures. Understand the impact of connecting print and digital with new marketing tools such as NFC, holograms and virtual reality.

Amir Chitayat partner at OpenMoves Inc, shares his expertise on email shutterstock_185779904marketing, providing answers to questions such as: How can email marketing help grow my business? How can I get started or improve current campaigns? What are best practices for an effective B2B and B2C campaigns?

Most business owners include advertising as part of their marketing strategy, but what many neglect to consider is that a solid PR (Public Relations) plan--including press coverage--is not only less expensive, but offers benefits that advertising alone can not.

Services? Search Engine Optimization, or SEO, is the process of optimizing your web site to drive relevant traffic to your site organically. 98% of buyers search online first and 75% of clicks occur on the organic results. If you aren’t on page one of Google, you won’t be found.

Yet with the daily deluge of information consumers are exposed to, they've become savvy at tuning out obvious sales pitches, leaving it harder for companies to get their message noticed in the flood of data. Even if your company's product might seem "boring" to outsiders, there's no reason your web content can't be engaging and buzz-worthy within your community! This webinar will cover: How to come up with hot topics What types of blog posts perform best How to "piggyback" onto news or related stories How to write interesting content How to incorporate eye-catching images (that you have rights to!) Proper formatting techniques of the pros How and why to link to relevant information How to cite your sources (and convert them to brand evangelists)

With daily to-do lists that can include: financial, legal, inventory and employee concerns -- it’s easy to fall behind on things that help attract new customers like blogging, social media updates and press releases.

If you talk to people who check their watches during meetings or to people who say – with their words or body language – "cut to the chase" or "give me the bottom line," this webinar is for you.

In this webinar Abhi Jadhav, Managing Partner at Bay Leaf Digital, will answer that question and walk you through proven steps that will give you a competitive edge on obtaining new customers and show you how to keep those customers for life.

You may have heard the myth that direct mail marketing is dead. However, with the multitude of emails we get on a daily basis, the truth is deliverables can have a greater impact now than ever before.

What motivates a consumer to post a rave review about your product online? More importantly, what effect will this have on your business? (hint: a BIG one). It goes without saying that the internet has disrupted the way we do business. But how are you taking advantage of this? Ours is an economy of information, where an individual can broadcast their knowledge, opinion and experiences to any number of audiences. Thus, the idea of internet 'disruption' is not something to be mitigated, but rather embraced and leveraged for business success.

You know the digital landscape offers a lot of opportunities but you just don’t know where to begin. This webinar will show you a step-by-step plan for increasing sales and generating buzz using content marketing. In this webinar, you will also learn which channels, like LinkedIn’s powerful search tools, can be used to get your message in front of the most people.

Learn just how powerful your business' brand can be and why it's not just a logo. A brand can help you stand out in a competitive market; build relationships; attract good caliber, like-minded people; and is sustainable when features and services can easily be copied.

There are 5 simple tweaks you could make to your landing pages to increase your conversions and get more business in the door. Even better, you can make these changes in a flash, and get back to the other 1,000 things on your mind. If you don't have landing pages set up on your website, it's no big deal. Come learn how simple it can be, and you can avoid all of the mistakes from the beginning.