The Alternative Board (TAB) has for over 25 years provided owners, CEO’s, presidents and managing partners of small to medium sized businesses a powerful and confidential forum to tap into the business know-how and wisdom of a peer advisory setting with non-competing peers to become more effective leaders, energized by their personal and professional visions and supported by professional coaching, proprietary business tools and positive accountability.
William Fadul, Owner and President of TAB Atlanta Central, has been a business owner in Atlanta for over 30 years, founding The Building Firm Inc. and a founding partner of MOSAIC Design-Build Inc., a prominent and award-winning construction and remodeling firm known for its blend of innovative design and business process.
William’s business experience in the small/medium company space is extensive and includes particular emphases on finance and P&L, HR/people management, sales and sales management, mentoring and coaching, and succession planning. He is a graduate of the University of North Carolina – Chapel Hill with a degree in English and holds certifications in the sustainable construction field as well as being a TAB-certified Facilitator and Coach.
The passion William brings to his work through TAB Atlanta Central is to leverage his knowledge and experience and the power of TAB to make every leader more effective and fulfilled, every company more productive and a better place to work, and every journey more meaningful.
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again ...Read more
You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads ...Read more
Over the last couple of months, we shared with you what it’s like to be a part of a TAB Board in our “Benefits of a Peer Advisory Board: Board ...Read more
You have invested the time, money, and resources needed to build a great website. But how do you draw traffic to it? This is the question on every ...Read more
Things are never easy for a company’s sales team. But even a cursory glance at the issues facing businesses today suggests prospecting and closing ...Read more
Business lessons learned from the real world are far more valuable than those learned in school. As a result of the pandemic, we have learned more in ...Read more
These days, marketing is all about getting visitors (and prospective customers) to explore your company’s website, often as a prelude to making that ...Read more
Have you ever put a lot of resources and effort into your marketing, only to see it fall flat? Or maybe, you are not seeing the results you were ...Read more
These days, “marketing” has become synonymous with “digital marketing” – a key element of any business’s overall approach to attracting and retaining ...Read more
In Part One of Benefits of a Peer Advisory Board: Board Members Tell All, you learned a little bit about what it was like to be a TAB member, from ...Read more