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TAB Northern Virginia

Peter Arundel

CEO and Owner

TAB Northern Virginia

Peter is a certified Business Leadership Coach and Facilitator for The Alternative Board. He specializes in working with leaders to understand their strengths and weaknesses for a path to success. Peter has expertise in Sales and Marketing and in developing strong business cultures that focus on accountability and goal achievement.

Peter has walked in the shoes of small business owners. He is a serial entrepreneur who comes from a background of building and selling his own businesses, as well as founding several non-profit organizations. Peter has 25 years of executive level experience in finance, manufacturing, mergers and acquisitions and sales and marketing. He built Virginia News Group, a multimedia firm with 80 employees and properties throughout the Washington, DC metro area. He successfully sold one of his companies to the Washington Post in 2010.

An exceptional problem solver, Peter works with business owners to help them become more profitable, grow faster and build a team that can run the business for them so they can reclaim time for themselves.

 A graduate of Duke University and member of Young President’s Organization (YPO), Peter loves to read, ride bikes and search in vain for his golf ball.


Why Join TAB Northern Virginia?

Many business owners are “deep in the weeds” of daily operations and need to step away to work ON their business rather than IN their business. We’re here to take a high-level perspective on the issues that keep executives awake at night.

  • Have sales stalled out, jeopardizing plans for expansion?
  • Are there hiring and retention problems, causing delays and turnover?
  • Is there a lack of strategic planning?
  • OR is there a need for a sounding board with business owners who have surely “been there, done that” before?

 Big issues like these can be overwhelming for business owners who have no one to turn to for solutions. TAB eats being overwhelmed for breakfast!


Our Approach:

We help business owners ($1M-$20M) apply best practices to specific challenges and opportunities. With our support, business owners create practical strategic plans tied to their personal and business visions. We help to develop tactical plans with metrics, action and accountability to see these plans to fruition. Below are several key elements of the services we provide:

  1. Advisory Board Meetings with fellow successful business leaders from non-competing industries. Advisory board meetings provide a wealth of input and expertise for solving problems and leveraging opportunities. Board members hold each other accountable for making the right decisions and taking action. (Click here to download).
  2. Executive Coaching with a certified business coach. Executive coaching focuses more deeply on the issues discussed at board meetings, helping to implement action plans and map a successful path forward.
  3. Strategic Planning Tools provide cutting edge technology to capture, track and support personal and business visions, competitive analyses, KPIs, financials and sales and marketing progress.
  4. Management Team Alignment with certified facilitators to develop company leadership, high performing teams and cohesive corporate strategies and action plans. (Click here for more info on StratPro).
  5. TAB Connect provides access to our platform of business leaders around the globe for best practices in any business discipline.

Member Success

As a TAB member, through the regular coaching sessions and monthly Board meetings, I gain invaluable mentor and peer support. The TAB ethos and coaching approach has helped me to plan personal and business goals and set direction. This is supported by the wealth of knowledge, skills, experience and support that is shared by the board who provide Impartial, informed and considered guidance and advice on all types of business issues, that enable me to gain fresh perspectives, identify blind spots and fill my skill gaps. Over the last twelve months TAB has effectively become my company’s non-executive board and its members my trusted colleagues.
Saul Goldfarb
Goldfarb & Associates
There is no silver bullet to becoming successful, you just have to stay focused on your goals. TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need.
Jo McCabe
Mr. Handyman
TAB helped me to focus on the things that have made my business scalable. I was tempted to divert my attention to another endeavor, but TAB helped me determine that was not prudent. The economy, and specifically new building starts, have helped, but the degree of capitalization would not have been possible were it not for TAB. I compare my situation with another franchise owner who was in my shoes several years ago and I am way ahead, in fact we just bought him out. My revenues have doubled, and my capacity has increased four times from what it was three years ago. I have time to be with my girls, work on my hobbies and enjoy life.
Bill Armstrong
President – ProHome Colorado
I find that the sharing of ideas and problem solving in others businesses helps me think creatively about my own business. Stepping outside of my day to day work helps me look at the bigger picture and focus on short and long term goals.
Bob Makofsky
Conformer Products, Inc MEMBER SINCE 2011
We have an excellent group of professional business owners. I learn something from them each month. Hearing and seeing what they are doing in their business is motivational for me. And they are not "yes" people. They tell me when I should be doing something differently.
Lynn Gastineau
Gastineau Log Homes, Inc.
Want to learn more about the Services TAB has to offer?


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