TAB Seattle Eastside

Running a business can be rewarding—but also isolating. That’s where The Alternative Board (TAB) comes in. TAB connects business owners, CEOs, and key leaders in non- competing industries to exchange insight, accountability, and proven strategies for sustainable success.

On Seattle's Eastside, Rich Goudy has become a trusted resource for entrepreneurs who want to strengthen their leadership, sharpen their strategy, and grow their businesses with confidence.

Rich brings more than three decades of executive leadership, sales, sales management, and strategic advisory experience to the region, helping business owners turn vision into execution through TAB’s peer advisory boards and executive coaching programs.

What is The Alternative Board?

TAB members join an exclusive, confidential group of peers to discuss challenges,
share insights, and hold one another accountable. Each group is guided by a certified
TAB facilitator like Rich Goudy, who ensures every session produces practical
solutions and strategic clarity.

Business Builder's Advantage

• Monthly Peer Advisory Board Meetings | Gain diverse perspectives from fellow business owners who understand your challenges.

• One-on-One Executive Coaching | Work privately with Rich to set goals, prioritize actions, and navigate complex leadership decisions.

• TAB's Blueprint | Develop a strategic blueprint for focused execution, hosted on our exclusive platform to track strategy with structure and flexibility as your business evolves.

• StratPro | Finally unlock your leadership team’s potential by aligning your top performers around a shared vision, clear priorities, and disciplined execution. 

• HI-MAP | Build strong leaders with structured, focused, real-world training that strengthens skills, confidence, communication, and leadership capacity.

TAB members on Seattle's Eastside consistently report stronger
leadership alignment, healthier company cultures, and more sustainable growth.

TAB Seattle Eastside: Helping Business Owners Lead with Clarity

TAB Seattle Eastside serves entrepreneurs and CEOs throughout a diverse and dynamic suburban region, including:

- Bellevue

- Kirkland

- Redmond

- Woodinville

- Issaquah

- Sammamish

Each TAB board brings together leaders from different industries and stages of growth. That diversity fuels better conversations, fresh thinking, and insights that members rarely encounter within their own industry circles.

Why Join a Peer Advisory Board on Seattle's Eastside?

Overcome Leadership Isolation.

Leading a business can feel lonely. TAB provides a confidential, trusted environment where leaders connect, collaborate, and support one another.

Gain Fresh, Objective Insight.

Each board is made up of leaders from different industries, ensuring unbiased
perspectives and creative problem-solving.

Build Accountability and Execution

Monthly goal-setting and progress reviews create momentum—and ensure plans don’t stall at the idea stage.

Work with a Coach Who Understands the Region

Rich blends TAB’s global framework with a deep understanding of Seattle's Eastside business environment, helping leaders focus on what matters most: people,
process, and purpose.

Certified Business Coach, Peer Advisory Board Facilitator, Strategic Alignment and Execution Facilitator, and Leadership Trainer - TAB Seattle Eastside

Rich brings over 30 years of senior leadership experience in food production organizations to TAB. Throughout his career, he has held management positions with privately owned companies, working alongside business owners and seeing firsthand the numerous challenges they face daily. Rich's practical nature, combined with his skills as a communicator, coach, and critical thinker, makes him a valuable asset for owners looking to improve their businesses in ways that truly impact their lives.

His areas of expertise include:

• Organizational alignment, execution and accountability
• Employee training and mentoring
• Strategic planning
• Sales and sales management

Rich's commitment to his clients and his deep connection to Seattle's Eastside
community make TAB Seattle Eastside a trusted partner for leaders who want more clarity,
stronger teams, and a better way to lead.