Doug Johnston Executing Coaching | The Alternative Board Delaware

Doug Johnston is the owner of The Alternative Board in Delaware. He has had more than 30 years experience in successfully leading businesses in a large corporation, with revenue responsibility in excess of $700 million. Doug’s teams achieved exceptional results by working closely with the business owners of their customers, gaining an understanding of their challenges and opportunities, and then jointly creating a culture that helped them achieve their specific goals, both business and personal.

Doug is also President of Customer1st, providing expertise in sales, marketing, strategic planning and coaching, helping businesses create a vision for winning, and establishing a priority on customer satisfaction.

Doug has an Engineering Degree from Lafayette College and an MBA in Marketing from Fairleigh Dickinson University. Doug places a high priority on giving back to the community and has been very active on the board of directors of a non-profit organization, The ARC of Delaware, that supports people with cognitive disabilities.

Doug is excited about the opportunity to work closely with business owners to help them achieve their own vision of success.

TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need to master. Business is like sports—the team that masters the basics and continues to use them is the one that makes it to the championship.

Jo McCabe

Mr. Handyman MEMBER SINCE 2010

The independent coaching sessions, the accountability to work on my business rather than in my business, the insights from my board members, the spark I get from helping my fellow board members.

Nelson Martins

DiPaolo Machine Tools MEMBER SINCE 2009

My TAB coach has gotten me on track and kept me on track since 2005 toward the goals I’d originally stated," says Perlmeter. "I’m totally confident that we’ll continue to realize the vision that I have for the company in our second decade.

Stu Perlmeter

President – First Resource MEMBER SINCE 2017

When It’s Time To Sell Your Business

After all the hard work that goes into starting and maintaining a business, deciding years later to sell that business can be among the biggest ...

A Guide For CEOs —11 Ways To Make An Impact In Your First 90 days

Your first 90 days as CEO will set the tone for your entire tenure in the organization. Therefore, this is a crucial time, and the goal is to ...

Tuna not Perch- Pursuing Significance

It's hard to imagine a more difficult time for being an effective business leader. Correspondingly, finding significance in what we do has never ...

SEO Tips for Your Business Website

Why is search engine optimization so important for your website? One of the lessons learned from the recent Covid-19 pandemic concerns the need for ...

A Guide to Finding the Right Peer Advisory Group For Your Needs

As business leaders, we all know it can be “lonely at the top”. This is one of the key reasons that so many entrepreneurs seek out a peer advisory ...

5 Tips for Handling Bad Customer Reviews

No business wants to get a bad review for its products or services. However, since it’s impossible to please all customers all the time, the ...

5 Ways To Keep Virtual Employees Motivated

The pandemic has created a new work order. Remote work is no longer considered uncharted territory. As companies worldwide are moving toward a ...

Journey Mapping and the Road to Customer Retention

How well do you know your typical customer’s purchasing journey? Successful businesses work hard to understand this journey, from initial awareness ...

A Quick Guide to Winning Back Lost Customers

Losing a customer is always cause for concern, but it can also be a learning opportunity. Businesses face a constant challenge of thoroughly ...

13 Lessons In What NOT To Do In Your Business

There are many things successful business owners consciously steer clear of while going about running and growing their business. We asked 13 TAB ...

TAB Delaware

Delaware

Doug Johnston

TAB Business Owner

TAB Delaware
DELAWARE