
Doug Johnston is the owner of The Alternative Board in Delaware. He has had more than 30 years experience in successfully leading businesses in a large corporation, with revenue responsibility in excess of $700 million. Doug’s teams achieved exceptional results by working closely with the business owners of their customers, gaining an understanding of their challenges and opportunities, and then jointly creating a culture that helped them achieve their specific goals, both business and personal.
Doug is also President of Customer1st, providing expertise in sales, marketing, strategic planning and coaching, helping businesses create a vision for winning, and establishing a priority on customer satisfaction.
Doug has an Engineering Degree from Lafayette College and an MBA in Marketing from Fairleigh Dickinson University. Doug places a high priority on giving back to the community and has been very active on the board of directors of a non-profit organization, The ARC of Delaware, that supports people with cognitive disabilities.
Doug is excited about the opportunity to work closely with business owners to help them achieve their own vision of success.
Most small businesses need KPIs running all the time and reach for OKRs only when focus is the real problem. KPIs track the ongoing health of the ...
Read moreA competitive advantage for a small business is a repeatable reason you win deals or keep customers at better margins, even when a rival undercuts ...
Read moreTo execute a strategic plan, turn your approved plan into a few owned priorities, a short weekly scoreboard, and a fixed meeting rhythm. Add a ...
Read moreStrategic decision making is how you choose between strong options when the stakes are high and the facts are incomplete. Better decisions come from ...
Read moreImpartial business advice comes from people with no financial stake in your decision and no reason to tell you what you want to hear. It beats your ...
Read moreA board of directors governs your company with legal authority and votes. A peer advisory board gives you confidential counsel from other owners, ...
Read morePeer advice prepares your business for an exit by putting your plans in front of owners who have already sold or handed off their own companies. ...
Read moreThe Alternative Board is a peer advisory and business coaching model for privately held business owners. It works through Business Builder's ...
Read moreA CEO peer group is a small, standing circle of non-competing owners and chief executives who meet on a set schedule to work through each other's ...
Read moreDecision fatigue is the drop in judgment that follows too many decisions in a row. Business owners feel it first because most choices route to you by ...
Read moreTAB helps forward-thinking business owners grow their businesses, increase profitability and improve their lives by leveraging local business advisory boards, private business coaching and proprietary strategic services.