Doug Johnston Executing Coaching | The Alternative Board Delaware

Doug Johnston is the owner of The Alternative Board in Delaware. He has had more than 30 years experience in successfully leading businesses in a large corporation, with revenue responsibility in excess of $700 million. Doug’s teams achieved exceptional results by working closely with the business owners of their customers, gaining an understanding of their challenges and opportunities, and then jointly creating a culture that helped them achieve their specific goals, both business and personal.

Doug is also President of Customer1st, providing expertise in sales, marketing, strategic planning and coaching, helping businesses create a vision for winning, and establishing a priority on customer satisfaction.

Doug has an Engineering Degree from Lafayette College and an MBA in Marketing from Fairleigh Dickinson University. Doug places a high priority on giving back to the community and has been very active on the board of directors of a non-profit organization, The ARC of Delaware, that supports people with cognitive disabilities.

Doug is excited about the opportunity to work closely with business owners to help them achieve their own vision of success.

TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need to master. Business is like sports—the team that masters the basics and continues to use them is the one that makes it to the championship.

Jo McCabe

Mr. Handyman MEMBER SINCE 2010

The independent coaching sessions, the accountability to work on my business rather than in my business, the insights from my board members, the spark I get from helping my fellow board members.

Nelson Martins

DiPaolo Machine Tools MEMBER SINCE 2009

My TAB coach has gotten me on track and kept me on track since 2005 toward the goals I’d originally stated," says Perlmeter. "I’m totally confident that we’ll continue to realize the vision that I have for the company in our second decade.

Stu Perlmeter

President – First Resource MEMBER SINCE 2017

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