Doug Johnston is the owner of The Alternative Board in Delaware. He has had more than 30 years experience in successfully leading businesses in a large corporation, with revenue responsibility in excess of $700 million. Doug’s teams achieved exceptional results by working closely with the business owners of their customers, gaining an understanding of their challenges and opportunities, and then jointly creating a culture that helped them achieve their specific goals, both business and personal.
Doug is also President of Customer1st, providing expertise in sales, marketing, strategic planning and coaching, helping businesses create a vision for winning, and establishing a priority on customer satisfaction.
Doug has an Engineering Degree from Lafayette College and an MBA in Marketing from Fairleigh Dickinson University. Doug places a high priority on giving back to the community and has been very active on the board of directors of a non-profit organization, The ARC of Delaware, that supports people with cognitive disabilities.
Doug is excited about the opportunity to work closely with business owners to help them achieve their own vision of success.
Every business or strategic plan requires buy-in from relevant stakeholders. Savvy business owners understand that employees are a key stakeholder, ...
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Read moreIn the ongoing hunt for qualified job candidates, businesses are increasingly focused on the things most sought-after by specific generations. The ...
Read moreAs a business owner, defining the vision of your organization often comes pretty naturally. You probably have an innate understanding of the mark you ...
Read moreIt’s become clear there is a distinct falling-off in the number of skilled laborers in this country. Businesses are scrambling to identify, recruit, ...
Read more“We had a great strategy, but it didn’t go anywhere.” Sound familiar? Business owners are characteristically focused on building strategies for ...
Read moreYours is a rather successful company. Your customers are happy, you are able to hire the talent you need, and revenues are pretty strong. As the ...
Read more“If you know the enemy and know yourself you need not fear the results of a hundred battles.” - Sun Tzu Data-driven decision-making isn't just a ...
Read moreTAB helps forward-thinking business owners grow their businesses, increase profitability and improve their lives by leveraging local business advisory boards, private business coaching and proprietary strategic services.