Doug Johnston is the owner of The Alternative Board in Delaware. He has had more than 30 years experience in successfully leading businesses in a large corporation, with revenue responsibility in excess of $700 million. Doug’s teams achieved exceptional results by working closely with the business owners of their customers, gaining an understanding of their challenges and opportunities, and then jointly creating a culture that helped them achieve their specific goals, both business and personal.
Doug is also President of Customer1st, providing expertise in sales, marketing, strategic planning and coaching, helping businesses create a vision for winning, and establishing a priority on customer satisfaction.
Doug has an Engineering Degree from Lafayette College and an MBA in Marketing from Fairleigh Dickinson University. Doug places a high priority on giving back to the community and has been very active on the board of directors of a non-profit organization, The ARC of Delaware, that supports people with cognitive disabilities.
Doug is excited about the opportunity to work closely with business owners to help them achieve their own vision of success.
For most, if not all, business owners COVID-19 has proven to be their biggest challenge yet. During the last couple of months, I’ve witnessed, ...Read more
As businesses start opening up again and some sort of normalcy hopefully emerges soon, business owners and CEOs might take this time to look at their ...Read more
Small businesses have always been challenged to attract and retain a loyal customer base. This challenge has been intensified a thousand times over ...Read more
Thanks to the Coronavirus, the world as we knew it seems forever changed. In business, the pandemic has created a lot of opportunities to innovate ...Read more
As businesses across the U.S. slowly begin to reopen, there’s renewed focus on what constitutes a safe and healthy workplace. From the start of the ...Read more
As the global pandemic reminds us, the only constant in business (and life) is change. Some business owners and CEOs are more open to this principle ...Read more
Several friends have sent me a picture of an EBITDAC coffee mug this week. As it states, EBITDAC stands for Earnings Before Interest, Taxes, ...Read more
As business owners, we’ve been waiting to receive the much anticipated “green light” to go back to work. As this day inches closer, you’ll need to ...Read more
In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the ...Read more