
Doug Johnston is the owner of The Alternative Board in Delaware. He has had more than 30 years experience in successfully leading businesses in a large corporation, with revenue responsibility in excess of $700 million. Doug’s teams achieved exceptional results by working closely with the business owners of their customers, gaining an understanding of their challenges and opportunities, and then jointly creating a culture that helped them achieve their specific goals, both business and personal.
Doug is also President of Customer1st, providing expertise in sales, marketing, strategic planning and coaching, helping businesses create a vision for winning, and establishing a priority on customer satisfaction.
Doug has an Engineering Degree from Lafayette College and an MBA in Marketing from Fairleigh Dickinson University. Doug places a high priority on giving back to the community and has been very active on the board of directors of a non-profit organization, The ARC of Delaware, that supports people with cognitive disabilities.
Doug is excited about the opportunity to work closely with business owners to help them achieve their own vision of success.
A 90-day business plan turns your annual strategy into a short list of owned priorities you can finish in one quarter. To build one, review last ...
Read moreYour business vision should evolve from a fixed statement into a working decision guide as you scale. Keep your core purpose and values steady, then ...
Read moreThe strongest business growth strategies for small business owners come down to four levers: keep more of the customers you have, earn more per sale, ...
Read moreBusiness goals are most effective when they do more than improve a metric. They should move the company toward the future its leaders have ...
Read moreTo communicate your business vision without losing people, do three things: translate the vision into concrete outcomes, repeat it across the ...
Read moreTo set short-term priorities as a business owner, pick a 30-90 day window and dump every open project and problem into one master list. Score each ...
Read moreYour company vision should come from you, even when you bring in help. Outside perspective sharpens the wording and clears the priorities. It catches ...
Read moreA business decision making process is a repeatable set of steps owners use for high-stakes calls. Define the choice. Set a deadline. Gather the facts ...
Read moreThe KPIs that matter most for building your company vision measure progress toward where you want the business to be in 3 to 5 years. Pick 4 to 6 ...
Read moreLong-term business planning starts with owner-level questions before it ever touches a spreadsheet. Where do you want this business, and your life, ...
Read moreTAB helps forward-thinking business owners grow their businesses, increase profitability and improve their lives by leveraging local business advisory boards, private business coaching and proprietary strategic services.