Resources

All businesses strive to acquire as many new customers as possible, but is enough effort being made to retain customers already on board? Remember, ...

The business landscape has changed significantly since the onset of the COVID-19 pandemic. More changes are undoubtedly coming, with one in ...

According to Invesp, it can cost five times more to acquire a new customer than to keep an existing one. Many businesses spend most of their ...

Marketing need not be a mystery or expensive. For many business owners who are tightening their belts and reducing expenses, marketing expenditures ...

Every business must, at one point or another, share what’s viewed by customers as “unwelcome” news—the need for a price increase for products or ...

Since the start of the COVID-19 pandemic, many businesses have struggled to survive. But for some, the pandemic has provided an opportunity to ...

When you’re a business owner, your best lessons often come from two places: failure or wise words from owners who have been there. There are going to ...

Owning your own business can be a time-consuming undertaking. And despite many of us wishing for more hours in the day, time is finite. Everything we ...

Fewer customers, fewer sales, decreased revenue streams. These conditions are familiar to virtually all CEOs and small business owners during this ...

Keeping cash flow viable is a challenge for small businesses in the best of times. And we can all likely agree, this is not the best of times. With ...