TAB North Texas

Running a business requires a lot of you—your time, your decisions, your focus. And while success can be deeply rewarding, it often comes with a quiet sense of isolation. The Alternative Board (TAB) exists to change that. TAB brings together business owners and senior leaders from different industries to share hard-won experience and push each other toward better results.

Here in North Texas, Sheryl Pinckney-Maas serves as a steady partner for leaders who want to grow with intention. Backed by more than 25 years of guiding teams and transforming operations for small and medium size companies overseas and running her own small business. Sheryl helps North Texas businesses channel their ambition into disciplined, repeatable progress through TAB peer advisory boards, focused coaching, and structured planning tools.

What Is The Alternative Board:

TAB members join small, confidential groups of business leaders—typically 8–10 owners from non-competing industries—to solve problems together, share experience, and hold each other accountable.

TAB's Core Offering Includes:

• Monthly Peer Advisory Board Meetings: Gain honest insight, fresh perspectives, and collaborative problem-solving from fellow business owners who understand the challenges of leadership.
• One on One Leadership and Executive Coaching: Work privately with Sheryl to refine leadership skills, set strategic priorities, and move from vision to execution with confidence.
• StratPro Strategic Leadership and Transformation Tools: Use TAB’s Blueprint, diagnostic assessments, and proven frameworks to create a clear, actionable roadmap for sustainable growth. for strategic planning for yourself and leadership team.
• Hi-MAP: Management and Team Development Training: TAB’s Equip your emerging leaders with the skills and structure they need to drive performance and contribute meaningfully to your organization’s success.

Why Join a Peer Advisory Board in North Texas

Overcome the isolation of leadership : Business ownership can feel lonely at the top. TAB gives leaders a trusted, confidential environment to connect, collaborate, and grow together

Gain Objective, Actionable Insight: Each board brings together leaders from different industries, ensuring you receive unbiased perspectives that spark new ideas and unlock creative solutions. 

Build Accountability That Drives Results: Monthly commitments, shared goals, and peer accountability help you execute more consistently and stay focused on what matters most. 

Work with a Guide Who Understands Transformation: Sheryl blends decades of hands-on operational leadership with TAB’s proven frameworks, helping North Texas leaders strengthen their people, processes, and long-term vision.

BIO:

Sheryl Pinckney-Maas comes to TAB North Texas leveraging 25 years as a U.S. Diplomat and Senior Foreign Service Officer for the U.S. Department of Commerce, International Trade Administration, and 8 years as a small business owner of a technology company. As a Diplomat, Sheryl served in six countries leading diverse teams to help U.S. companies enter international markets to grow their businesses and create jobs back home. As a small business owner, she learned the everyday challenges that companies face to succeed.

As the CEO of TAB North Texas, Sheryl channels her experience into guiding local business owners toward meaningful, measurable transformation. Her leadership style blends strategic clarity with genuine care, offering structure, accountability, and a steadfast belief in each leader’s potential.

Sheryl’s expertise includes:

Strategic planning and execution

Leadership and Team development

Organizational Alignment

Cross-cultural communication

Executive Advisor

Government relations and advocacy

Risk mitigation and crisis management

Startup Advisor

Spanish

Sheryl is a results-driven and human-centered professional. She values the bottom line while building trust and close relationships in a work environment that nurtures everyone from senior management to junior staff members. Her relationship-driven coaching provides a steady presence and strategic insight that leaders need to navigate complexity and achieve lasting success.