TAB Texas Hill Country

An award winning Writer/Producer/Director, Larry has over 35 years of film, video and event production experience. Credits include documentaries, corporate marketing and training programs, commercials, broadcast news programming and conducting media and crisis communication training.

Career highlights include retail grocery management and corporate HR and training experience. As Communication Manager for HEB, Larry guided company communication strategies and produced training and employee communication materials, with emphasis on video production. As an adjunct college faculty member, Larry has designed and taught courses in business, communication and media production and management.

Larry has worked with hundreds of organizations to train, communicate, sell and improve profitability.

Larry holds a Bachelor’s Degree from California State University, Fullerton and a Post Secondary Teaching Credential in the State of California.

He is CEO/Producer of Production Crew, LLC.

I became interested in business early in life through working in my father’s CPA firm. From middle school on, I worked in the practice and was constantly interacting with business owners. I believe it was during those formative years that I became attracted to helping others solve their business problems.

After college, I became a CPA and continued working in accounting. I ended up entering the recruiting industry after a few years by chance and found a career that I loved. For the past 25 years, I’ve recruited, and managed teams that recruit, accountants for other businesses. In 2007, I opened MGR Accounting Recruiters, a San Antonio-based ultra-specialized recruiting firm helping employers fill accounting positions.

After a few years of running my business, I realized that external guidance would be beneficial if I was to grow the firm in a meaningful way. It was at that point that I joined The Alternative Board (TAB). For about the next 10 years, I wholeheartedly participated in my peer board, trying to give assistance as well as receive guidance. When the opportunity came up to be a Facilitator for JDSM, I knew it was my calling.

Although I have lived in the accounting recruiting world for much of my career, consulting with business owners and management has been a large part of that work. I’ve had exposure to literally every industry and interacted with literally all levels within organizations. Through my coaching relationships over the years, I’ve also come to have a good foundation in marketing and positioning strategy as well.

On a personal note, I’m fortunate to have married my high school sweetheart, and we have been blessed with two children through adoption. God is great.