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TAB Atlanta North


Ronaldo Fraga

Owner and Facilitator

TAB Atlanta North

I am a small business owner and a TAB Certified Facilitator and Coach. I just joined TAB in 2020. For 35 years, I was a C-suite executive in Brazil, running a $30 million/year manufacturing division of a German multi-national capital goods corporation. When I started there in 1978, the company's revenue was around $3 million/year with 50 employees. When I left for the US in 2013 the revenue had increased 10 fold and the company had 200 employees. We more than doubled the shop floor area, modernized the manufacturing facilities and processes, created new lines of products and opened export channels to countries such as China, India, Italy, Spain, France and especially to the USA, Canada and Mexico. All growth and improvements were supported by cash flow generated locally, without any parent company investment. I also wanted the best-trained engineers and managers, and so I made sure we invested in their education. Several, including me, got MBAs with Fundação Dom Cabral (FDC) the most prestigious business school in Brazil. FDC has a partnership with Wharton and is rated in the top 10 or 15 business schools in the world. We paid 80% of tuition for employees to gain high school, college, and advanced engineering degrees. To develop the skills of our middle and upper management, we also engaged the company in a comprehensive training program with FDC. A team of upper and middle managers participated in their PAEX (Partners for Excellence) program, which has many similarities with TAB. PAEX puts together a group of small and medium sized companies, which individually could not afford FDC training fees. They organize monthly meetings attended by participating managers of the enrolled companies during which they teach about managerial matters (Strategic Planning, Finances, Sales, Marketing, Processes, etc) and create action plans. Once a month the coaches visit the individual companies and follow up on their implementation.

We had extremely high retention in a very tight labor market, in a not very desirable place to live. There were so many good signs. 

My core values, as a manager, have always been total transparency in communication, and to help others grow and become independent, to rely on each other across silos and to feel empowered to make increasingly better and more independent decisions. I suspected this was impacting our bottom line growth and received confirmation when I commissioned reports by HR consultants who were helping us implement new tools. Both times, the results indicated that what drove the company was trust in the relationships. It was amazing to see my goals manifesting this way.

In 2000, I opened an agency in Houston to better serve our North American customers. In 2013 the parent company sent me to Houston, TX to be the VP of their North American Sales and Distribution unit, position that I held for 5 years.

What excites me about TAB is the opportunity to help business owners grow both financially and personally. Managing is a skill that can be taught and it's key to the growth of a business. Watching managers and employees grow and become independent was the part of my job in Brazil that made me the happiest. TAB gives me the opportunity to step into that role again, something I know I excel at.

I have a Mechanical Engineering degree from UFRJ (Federal University of Rio de Janeiro) and two MBA’s, one by Candido Mendes University and one by Fundação Dom Cabral. I’m an American citizen since 2018.



Member Success

As a TAB member, through the regular coaching sessions and monthly Board meetings, I gain invaluable mentor and peer support. The TAB ethos and coaching approach has helped me to plan personal and business goals and set direction. This is supported by the wealth of knowledge, skills, experience and support that is shared by the board who provide Impartial, informed and considered guidance and advice on all types of business issues, that enable me to gain fresh perspectives, identify blind spots and fill my skill gaps. Over the last twelve months TAB has effectively become my company’s non-executive board and its members my trusted colleagues.
Saul Goldfarb
Goldfarb & Associates MEMBER SINCE 2011
There is no silver bullet to becoming successful, you just have to stay focused on your goals. TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need.
Jo McCabe
Mr. Handyman MEMBER SINCE 2010
TAB helped me to focus on the things that have made my business scalable. I was tempted to divert my attention to another endeavor, but TAB helped me determine that was not prudent. The economy, and specifically new building starts, have helped, but the degree of capitalization would not have been possible were it not for TAB. I compare my situation with another franchise owner who was in my shoes several years ago and I am way ahead, in fact we just bought him out. My revenues have doubled, and my capacity has increased four times from what it was three years ago. I have time to be with my girls, work on my hobbies and enjoy life.
Bill Armstrong
President – ProHome Colorado MEMBER SINCE 2011
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