With over 40 years of business experience as an owner, senior manager and consultant, Geoff has a deep understanding of what it takes for entrepreneurs to realize their goals, hopes and dreams, and especially the importance of strategic marketing.
As a consultant, Geoff specializes in marketing and human resources.
Born into a family retail/wholesale photo business, of which he was president for over 15 years, with operations across Nova Scotia, Newfoundland and Labrador, Geoff knows how it feels to grow a company in Atlantic Canada.
Geoff earned his MBA from Athabasca University with electives in marketing, human resources and consulting.
The standard corporate definition of productivity usually refers to getting more done in less time. And strategies like streamlining your meetings or ...Read more
Although many of you are fantastic managers of your employees and operations, the issue of good time management is almost always a part of every ...Read more
With all the attention given to boosting employee productivity, it’s sometimes easy to lose sight of the same urgency for business owners or CEOs and ...Read more
There’s a great deal of uncertainty in the world today, some of which directly (or indirectly) affects the businesses you lead. Political, financial, ...Read more
These days, employees are faced with an unprecedented onslaught of workplace distractions, chief among them all the apps and digital sideshows that ...Read more
Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a ...Read more
In my past 30 years of business I have met thousands of business owners and while all of them have been the ‘boss’, not all of them have been ...Read more
For just about every business, one principle is tantamount: every sale counts. A company’s sales process should be streamlined, well-structured, ...Read more
A quality salesperson is vital to sales team success This individual is responsible for generating leads and closing sales, which translates into ...Read more
You don’t need us to tell you—the goal of hiring talented, qualified job candidates is now a lot harder to achieve than it once was. Businesses are ...Read more