Nancy Marcucci

Helping business owners gain clarity, confidence and momentum.

Why join The Alternative Board (TAB) True North?

Many business owners spend so much time keeping operations moving that they rarely have space to step back, see the bigger picture, or make confident, strategic decisions. They’re juggling too many demands, struggling to prioritize, or feeling alone at the top — and that can keep growth stalled and vision out of reach.

At The Alternative Board (TAB) True North, we help business owners move from reaction to direction. Through peer advisory boards, one-on-one coaching, and proven strategic planning tools, members gain clarity about where they’re headed, confidence in their decisions, and the momentum to achieve meaningful results — in both their businesses and their lives.

Our members build practical strategic plans tied to their business and personal goals, backed by accountability and peer insight that drive real change. Together, we create businesses that are stronger, more resilient, and ready for what’s next.

The Alternative Board's approach

The Alternative Board (TAB) True North provides the structure, tools, and community to help business owners work on their business, not just in it. Key elements include:

Peer Advisory Boards – Monthly meetings with experienced, non-competing leaders who share candid feedback, advice, and accountability.
Executive Coaching – Individualized guidance to strengthen leadership, decision-making, and follow-through.
Strategic Planning Tools – Cloud-based resources that align vision, strategy, and measurable results.
Leadership Development – Coaching and workshops to help leaders and teams grow with purpose and adaptability.

TAB True North serves business owners across Back Bay, South End, Dorchester, West Roxbury, Jamaica Plain, Quincy, Norwood, Dedham, Needham, and Canton, building a community of leaders committed to purposeful growth and balanced success.

About Nancy Marcucci, Owner/Principal

Nancy Marcucci is the owner and Principal of TAB True North, bringing over three decades of experience as a senior HR and organizational effectiveness leader. She partners with executives to lead large-scale transformation, strengthen leadership capability, and build engaged, high-performing cultures.

With a career spanning public utilities, insurance, and retail, Nancy has guided organizations through significant change and growth. She is known for balancing business imperatives with a deep commitment to the human side of transformation—helping leaders connect strategy with people and vision with action. Her expertise spans talent strategy, organizational design, change management, and executive coaching across complex, matrixed environments.

Nancy holds a master’s degree in human resources management and is a Certified Change Management Practitioner. Beyond her professional life, Nancy enjoys time outdoors with her family and dogs, watercolor painting and cheering on women’s basketball.
Schedule time to chat with Nancy: Schedule Now

As a TAB member, through the regular coaching sessions and monthly Board meetings, I gain invaluable mentor and peer support. The TAB ethos and coaching approach has helped me to plan personal and business goals and set direction. This is supported by the wealth of knowledge, skills, experience and support that is shared by the board who provide Impartial, informed and considered guidance and advice on all types of business issues, that enable me to gain fresh perspectives, identify blind spots and fill my skill gaps. Over the last twelve months TAB has effectively become my company’s non-executive board and its members my trusted colleagues.

Saul Goldfarb

Goldfarb & Associates

There is no silver bullet to becoming successful, you just have to stay focused on your goals. TAB has helped my business grow significantly by encouraging me to take a step back and identify the basics I need.

Jo McCabe

Mr. Handyman

TAB helped me to focus on the things that have made my business scalable. I was tempted to divert my attention to another endeavor, but TAB helped me determine that was not prudent. The economy, and specifically new building starts, have helped, but the degree of capitalization would not have been possible were it not for TAB. I compare my situation with another franchise owner who was in my shoes several years ago and I am way ahead, in fact we just bought him out. My revenues have doubled, and my capacity has increased four times from what it was three years ago. I have time to be with my girls, work on my hobbies and enjoy life.

Bill Armstrong

President – ProHome Colorado

We have an excellent group of professional business owners. I learn something from them each month. Hearing and seeing what they are doing in their business is motivational for me. And they are not "yes" people. They tell me when I should be doing something differently.

Lynn Gastineau

Gastineau Log Homes, Inc.

My TAB coach has gotten me on track and kept me on track since 2005 toward the goals I’d originally stated," says Perlmeter. "I’m totally confident that we’ll continue to realize the vision that I have for the company in our second decade.

Stu Perlmeter

President – First Resource

16 yrs. in business. Company was run like mom and pop shop for 14 years. Since joining TAB we have been able to identify our niche in the market and now the company is being run like a real company with focus and clarity as to where we are going and an actual plan on how we’re going to get there. Our company is poised to grow in size and wealth beyond my expectations and with TAB I will be able to sleep at night in the process.

Ted Curato

TLC Painting

How to Create a Leadership Development Plan for Small Business Owners

A small business can only grow as fast as its leaders can lead. If you feel like you carry the business in your head — every decision, customer ...

The Most Important Leadership Skills for Small Business Owners

Running a small business means wearing a lot of hats. But the one that shapes everything else is leader. When your leadership improves, your business ...

Leadership Training vs. Management Training: What’s the Difference?

Most teams hit a point where results stall, morale dips, or execution slips. The default fix sounds like, “Let’s do some leadership training.” ...

Developing Leadership Skills in New Managers at Small Businesses

In small businesses, new managers rarely get a long runway. They step into leadership on Monday and still feel responsible for “saving” the work on ...

How to Develop a Unique Selling Proposition for Small Businesses

Most small business owners can explain what they do. Fewer can say why a customer should choose them in one clear sentence. That gap is expensive. ...

KPIs: What Makes A Good Executive Dashboard? | The Alternative Board

An executive dashboard gives you a quick, easy-to-read view of the business metrics that matter most—your Key Performance Indicators (KPIs). The goal ...

The Importance of Keeping Your Company Values Fresh For Your Employees

Most small businesses already have company values. They sit on the website, hang on a wall, and show up in the employee handbook. And if you walked ...