TAB Northwest Arkansas

Running a business asks a lot of you—your time, your decisions, your focus. And while success can be deeply rewarding, it often comes with a quiet sense of isolation. The Alternative Board (TAB) exists to change that. TAB brings together business owners and senior leaders from different industries to share hard-won experience and push each other toward better results.

Here in Northwest Arkansas, Diana Rogers serves as a steady partner for leaders who want to grow with intention. Backed by nearly 30 years of guiding teams and transforming operations for global brands, Diana helps NWA businesses channel their ambition into disciplined, repeatable progress through TAB peer advisory boards, focused coaching, and structured planning tools.

What Is The Alternative Board:

TAB members join small, confidential groups of business leaders—typically 8–10 owners from non-competing industries—to solve problems together, share experience, and hold each other accountable.

TAB's Core Offering Includes:

• Monthly Peer Advisory Board Meetings: Gain honest insight, fresh perspectives, and collaborative problem-solving from fellow business owners who understand the challenges of leadership.
• One on One Leadership and Executive Coaching: Work privately with Diana to refine leadership skills, set strategic priorities, and move from vision to execution with confidence.
• StratPro Strategic Leadership and Transformation Tools: Use TAB’s Blueprint, diagnostic assessments, and proven frameworks to create a clear, actionable roadmap for sustainable growth. for strategic planning for yourself and leadership team.
• Hi-MAP: Management and Team Development Training: TAB’s Equip your emerging leaders with the skills and structure they need to drive performance and contribute meaningfully to your organization’s success.

Why Join a Peer Advisory Board in Northwest Arkansas

Overcome the isolation of leadership : Business ownership can feel lonely at the top. TAB gives leaders a trusted, confidential environment to connect, collaborate, and grow together

Gain Objective, Actionable Insight: Each board brings together leaders from different industries, ensuring you receive unbiased perspectives that spark new ideas and unlock creative solutions. 

Build Accountability That Drives Results: Monthly commitments, shared goals, and peer accountability help you execute more consistently and stay focused on what matters most. 

Work with a Guide Who Understands Transformation: Diana blends decades of hands-on operational leadership with TAB’s proven frameworks, helping NWA leaders strengthen their people, processes, and long-term vision.

TAB NWA: Supporting Leaders Across a Growing Region

TAB NWA serves business owners and executives throughout one of the most dynamic economic corridors in the country. Diana’s peer boards bring together leaders from communities across:

Fayetteville • Bentonville • Bella Vista • Cave Springs • Centerton • Gravette • Hiwasse • Lowell • Pea Ridge • Rogers • Springdale • Sulphur Springs

Under Diana’s facilitation, TAB boards in Northwest Arkansas are intentionally structured to reflect this diversity—offering members a rich network of perspectives, shared experience, and region-specific insights

About Diana Rogers

For nearly 30 years, Diana Rogers built a distinguished career leading teams and transforming operations for global companies including Walmart and Mars. Her work centered on one theme: helping people rise to their full potential.

Today, as the founder of TAB Northwest Arkansas, Diana channels her experience into guiding local business owners toward meaningful, measurable transformation. Her leadership style blends strategic clarity with genuine care, offering structure, accountability, and a steadfast belief in each leader’s potential.

Her expertise includes:

• Operational transformation
• Leadership development
• Organizational alignment
• Team performance
• Strategic planning and execution

Diana is known for her human-centered, relationship-driven coaching—providing the steady presence and strategic insight leaders need to navigate complexity and achieve lasting success.