A Champion of Coaching & Collaboration
Tony Penn is the Owner of The Alternative Board (TAB) in Orange County CA, a peer advisory board centered on working with business owners and CEO’s to boost their business. Drawing from his more than 20+ years’ experience in the restaurant and hospitality industry, this innovative thinker tackles human resource issues, implements sales building techniques, prepares exit plans, and cooks up strategies that achieve stratospheric results.
A Track Record of Results
Tony has a reputation in the restaurant industry as a trail blazer having created, opened, and implemented a variety of long standing and ground breaking concepts. He launched the first Outback Steakhouse brand in California, helped create and expand the Buca di Beppo concept, franchised and scaled the Counter Burger franchise, and partnered with Food Network star Aarón Sanchez to introduce several successful ventures.
Tony’s Secret Sauce: Crafting a Culture of Collaboration
While a Service Manager at Chi-Chi’s at age 26, Tony reached his “aha” moment: force-fed management doesn’t work, but collaboration does. Sharing problems, brainstorming solutions, and working together cements loyalty which builds a lasting culture of trust. The ultimate result? Brand loyalty and better margins.
Analyzing Problems Through A Former COO’s Eyes
As a former Chief Operating Officer at Trifecta Management Group, Tony was in charge of creating new concepts, managing multi-million dollar budgets, and assessing concept feasibility. Most importantly, he was a hands-on manager responsible for bottom-line profitability. This executive role allows him to analyze and solve a wide variety of business problems facing other business owners.
Building Enduring Brands
A name is not enough to gain traction and profitability in the business world. In working with celebrity chef Aarón Sanchez, Tony masterminded the agreement with House of Blues to leverage the Chopped star’s brand and infuse the entertainment empire with his recipes. He also was on the ground floor with the chef designing and implementing the Mestizo, Johnny Sanchez, and Paloma concepts. Throughout his work with TAB members, he continues to scour opportunities to boost their brands.
Putting Out Fires, Keeping His Cool, & Facing the Raw Truth
Working in the feverish pace at restaurants taught Tony to keep his cool regardless of the situation. He’s diffused knife fights without bleeding a drop and has overcome every type of natural and manmade disaster without blinking an eye. Solid facilitation, calm under pressure, and unwavering fairness remain a critical component of Tony’s leadership DNA.
The Power of Peer Collaboration
This recipe for success is what inspired Tony to establish the Orange County franchise of The Alternative Board(TAB). Its concept of peer collaboration along with business and personal coaching is consistent with his philosophy and values. His greatest joy is helping others achieve success, however they define it.
Living in the Right City
Having lived in New York, Los Angeles, Pittsburgh, Erie, Vegas, Cleveland, Princeton, and Tucson, this San Diego-native has returned to his Southern California roots. Living with his teenage daughter, he now calls Newport Beach home.
CEOs and business leaders understand that compartmentalizing departments and tasks is not desirable, yet—paradoxically—silos still crop up in ...Read more
In looking at the year ahead, many of you might be looking at adding to your team whether through growth, retirements or maternity leaves. Regardless ...Read more
It may be hard to predict what will happen in business in 2020, but betting that technology will continue to advance and influence the marketplace ...Read more
All signs indicate that technology with marketing applications will continue to evolve in 2020. Savvy business owners understand the need to keep ...Read more
It comes as no surprise to CEOs and business owners that recruitment of top-flight job candidates will continue to be a priority in the new year. The ...Read more
In TAB mastermind groups and on this website, we talk a lot about strategy. Thinking strategically about their business is a top reason why so many ...Read more
In today’s marketplace, there’s no room for “rogue” operations or any one individual insisting on going it alone. The challenges and demands facing ...Read more
Leadership trends come and go, but in 2020 one principle remains constant. The obligation of business leaders is to lead—to have a firm grasp on the ...Read more
Project Management in a nutshell Broadly speaking, Project Management involves assigning a team dedicated towards achieving certain goals in ...Read more