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TAB Metro Dallas


Jeff Whittle

Owner of TAB Metro Dallas

TAB Metro Dallas

Jeff Whittle is the founder of Cogris, the home of The Alternative Board in Dallas. Jeff has more than 25 years of executive experience in a broad range of business disciplines, with a special emphasis on strategic planning, organizational evolution and revenue growth. Jeff founded Cogris after serving for six years as CEO of an international manufacturing operation. He currently facilitates a number of TAB peer advisory boards in the Dallas area, and serves many more business leaders as an executive coach. In 2012 Jeff was appointed a National Examiner for the Malcolm Baldrige Performance Excellence Award conferred annually by the President of the United States. He is one of a handful of professionals around the world trained and authorized to implement the Entrepreneurial Operating System (“EOS”) popularized in the best-selling book “Traction”. Jeff has a B.A. from the University of South Florida, a J.D. from Vanderbilt University School of Law and an M.B.A. from the University of Florida.

Member Success

The ability to leave my business and enter the world of being a CEO once a month was a fantasy to me. The friendships and learning experiences are life and business changers.
Neeshard Ahamad
The Orpheus Companies, Ltd MEMBER SINCE 2010
Since joining TAB we have been able to identify our niche in the market and now the company is being run like a real company with focus and clarity as to where we are going and an actual plan on how we’re going to get there. Our company is poised to grow in size and wealth beyond my expectations and with TAB I will be able to sleep at night in the process.
Ted Curato
TLC Painting MEMBER SINCE 2011
My TAB coach has gotten me on track and kept me on track since 2005 toward the goals I’d originally stated. I’m totally confident that we’ll continue to realize the vision that I have for the company in our second decade.
Stu Perlmeter
First Resource MEMBER SINCE 2017
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