Join us where we will provide business owners / leaders with a framework to make strategy-based brand decisions versus preference-based brand decisions. Jon Cofsky and Travis Coley will break down how brands are built and help business owners understand brand as 'experience.' That is to say, a brand is the sum of its parts. Logos, taglines, style guides and websites, etc. are assets and vehicles to amplify, communicate or deliver on a brand promise [the experience a business owner seeks to deliver to its customers, partners and employees].
Topics that will be explored:
• Brands are assets on a balance sheet
• Brand as experience
• Brand assessment
- Relevant, Sustainable & Differentiated
• Brand strategy
- Superpower - leaning into that which makes you company different
• Understanding digital and mobile 1st design
