LI Positions Itself as an Up-And-Coming Publishing Hub
If you're not on LinkedIn... You know what? Let's take care of that right now. Click with me to LinkedIn.com and use this handy walk-through to get on board. You want to do this now, especially if you classify yourself as remotely business-related.
But the growth isn't the sole reason to succumb to the pull of this professional network. Even if LinkedIn didn't include executives from all of the 2012 Fortune 500 companies as members, its niche as a professional must-have will take deeper root through its intent to become a professional publishing hub.
If you've been on LinkedIn lately, you've noticed some newer features allowing you not just to connect to your own contacts but to follow "Influencers" in professional circles: benefiting from their content and sharing it out yourself to add credibility and visibility to your own profile. Really, isn't that what networking is all about?
These Influencers are posting relevant and timely content at a consistent rate, which can be a boon to small business owners or entrepreneurs who need to market themselves while simultaneously gleaning knowledge from and sharing content with their networks. With 9.8 billion page views, excluding mobile, in Q4 2012, that's quite a potential network.