<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Find out where you can get a Taste of TAB... our global events blast is on!

The Alternative Board Blog

Quick and Easy Way to Maintain an Active LinkedIn Presence

May. 27, 2022 | Posted by The Alternative Board

LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous value, many feel that the effort involved can be overwhelming. Business owners are very busy people, so the argument is, “Who has the time?”

The answer is, in all likeliness, you do.

Maintaining an active LinkedIn presence is easy and should really only take you a maximum of 5-10 minutes a day – even less if you are already an online news reader. That’s it. Just a few minutes to engage with your audience, enhance your opportunities for connection, and remind your contacts (and potentially others) that you are an expert in your field with worthy opinions and insights.

Mornings are probably the best time to get a jump on your LinkedIn activities for a few reasons - the algorithm tends to favor earlier posts, current news is fresh and breaking, and it is the time of day when many users are checking in on the platform.

So what exactly does a simple and sustainable LinkedIn campaign for busy business owners look like? It boils down to four straightforward actions:

Read. Relay. Respond. Repeat.


A great way to create interesting LinkedIn content is to share current articles on the topics that pertain to your business. If you do not already have noteworthy online articles that you want to share, curating one can usually be accomplished in a snap.

  • Go to your Google search engine (or whatever search engine you prefer)
  • Search a key term that interests you that day. Generalized terms tend to garner more diverse results.
  • Click on the “News” tab at the top of your search results to hone your search to news stories.
  • Click “Tools” in the search engine menu bar.
  • Just beneath the menu bar, click the dropdown menu that starts with “Recent.”
  • Select either “Past 24 Hours” or “Past Week” for the most recent news stories.
  • Find and read an article that interests you, preferably one that includes an interesting image.
  • Copy the URL.

Now it is time to share that article with your LinkedIn contacts.

  • Go to your LinkedIn Profile.
  • In the “Start a Post” field, enter a few sentences about why you found this article fascinating, why you agree or disagree with it, maybe pose a question related to the article. Encourage people to respond.
  • Paste the URL beneath your sentences.
  • Click “Post.”

It is important that you acknowledge those readers who have taken time to comment on your post. Some might add their own insight, some might simply thank you for sharing, and some might actually reach out to you in the Messaging tool.

Regardless of how they communicate, recognize their engagement with a “Like” or a “Reply” in the comment section. Of course, if they message you, that is a next-level engagement and sometimes a ripe opportunity for business development.


Make this your routine. Duplicate this process 3-5 times a week, which can equate to as little as 15 minutes a week. By maintaining your LinkedIn presence, you will open direct lines of communication with your potential target market, demonstrate your commitment to the subject matter related to your business, and establish yourself as a thought leader in your sector.

Read our 19 Reasons You Need a Business Owner Advisory Board


Written by The Alternative Board

Related posts

Employee Experience Design: If You Build It They Will Come
Jul. 26, 2023 | Posted by The Alternative Board
A new employment trend has emerged over the last few years that is substantially changing the way businesses interact with and inspire their employees. In response to the pandemic-induced disengaged...
Ay Yi Yi: The Fascinating World of AI
Jul. 12, 2023 | Posted by The Alternative Board
Artificial intelligence. What once felt wildly futuristic has suddenly become mainstream and is growing more ubiquitous by the minute. You are likely already interacting with AI, even if you are not...
Simple Sales Tactics To Overcome Prospect Reluctance
Jun. 28, 2023 | Posted by The Alternative Board
Sometimes even the most slam-dunk deals hit a roadblock, leaving the salesperson or business owner grappling with just how to move the transaction to a successful close. A deal that seems lost in...
5 Tips for Building a Long-Term Sales Strategy
Jun. 21, 2023 | Posted by Lee Polevoi
Any hard-working salesperson can tell you closing a sale is their ultimate goal. Short-term sale strategies emphasize the value of a clean, efficient transaction with a customer, particularly...
When Your Sales Process Is Way Too Long (and How To Fix It)
Jun. 14, 2023 | Posted by The Alternative Board
A drawn-out sales process can be the downfall of an otherwise healthy business - or at the very least, a huge drain on efficiency and profitability. Slow sales cycles are more expensive than their...
Watch Out for Blind Spots in Sales
Jun. 7, 2023 | Posted by Lee Polevoi
Let’s assume your company employs one or more salespeople who are responsible for generating leads and closing deals. As talented as these sales professionals might be, some “blind spots” in sales...
When Is It Time To Fire an Employee?
May. 10, 2023 | Posted by The Alternative Board
Terminating an employee is never fun. Even for the most polished and seasoned business owner, the process of letting someone go is almost universally stressful, unpleasant and emotionally...
Workplace Collaboration: A Secret to Success
Apr. 26, 2023 | Posted by The Alternative Board
Collaboration. It seems like such an easy concept to grasp and embrace, particularly as it pertains to the teamwork required to run and grow a successful company. But then why do so many so many...
7 Ways To Create a Culture of Engagement in Your Business
Apr. 12, 2023 | Posted by The Alternative Board
It’s no big surprise that employee engagement is critical to the productivity and long-term success of your business. What might be shocking though is how often engagement is overlooked even by those...
Create a Culture of Health and Wellness in Your Business
Mar. 22, 2023 | Posted by The Alternative Board
Today’s employees have elevated expectations of their workplace environments. Long gone are the days of mindlessly clocking in and out from an unsatisfying, sterile and disengaging job. Employees...