The Alternative Board Blog

Quick and Easy Way to Maintain an Active LinkedIn Presence

May. 27, 2022 | Posted by The Alternative Board

LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous value, many feel that the effort involved can be overwhelming. Business owners are very busy people, so the argument is, “Who has the time?”

The answer is, in all likeliness, you do.

Maintaining an active LinkedIn presence is easy and should really only take you a maximum of 5-10 minutes a day – even less if you are already an online news reader. That’s it. Just a few minutes to engage with your audience, enhance your opportunities for connection, and remind your contacts (and potentially others) that you are an expert in your field with worthy opinions and insights.

Mornings are probably the best time to get a jump on your LinkedIn activities for a few reasons - the algorithm tends to favor earlier posts, current news is fresh and breaking, and it is the time of day when many users are checking in on the platform.

So what exactly does a simple and sustainable LinkedIn campaign for busy business owners look like? It boils down to four straightforward actions:

Read. Relay. Respond. Repeat.


A great way to create interesting LinkedIn content is to share current articles on the topics that pertain to your business. If you do not already have noteworthy online articles that you want to share, curating one can usually be accomplished in a snap.

  • Go to your Google search engine (or whatever search engine you prefer)
  • Search a key term that interests you that day. Generalized terms tend to garner more diverse results.
  • Click on the “News” tab at the top of your search results to hone your search to news stories.
  • Click “Tools” in the search engine menu bar.
  • Just beneath the menu bar, click the dropdown menu that starts with “Recent.”
  • Select either “Past 24 Hours” or “Past Week” for the most recent news stories.
  • Find and read an article that interests you, preferably one that includes an interesting image.
  • Copy the URL.

Now it is time to share that article with your LinkedIn contacts.

  • Go to your LinkedIn Profile.
  • In the “Start a Post” field, enter a few sentences about why you found this article fascinating, why you agree or disagree with it, maybe pose a question related to the article. Encourage people to respond.
  • Paste the URL beneath your sentences.
  • Click “Post.”

It is important that you acknowledge those readers who have taken time to comment on your post. Some might add their own insight, some might simply thank you for sharing, and some might actually reach out to you in the Messaging tool.

Regardless of how they communicate, recognize their engagement with a “Like” or a “Reply” in the comment section. Of course, if they message you, that is a next-level engagement and sometimes a ripe opportunity for business development.


Make this your routine. Duplicate this process 3-5 times a week, which can equate to as little as 15 minutes a week. By maintaining your LinkedIn presence, you will open direct lines of communication with your potential target market, demonstrate your commitment to the subject matter related to your business, and establish yourself as a thought leader in your sector.

Read our 19 Reasons You Need a Business Owner Advisory Board


Written by The Alternative Board

Related posts

3 Customer Service Hacks That Will Keep Them Coming Back
Nov. 23, 2022 | Posted by The Alternative Board
Great customer service is one of the biggest drivers of customer satisfaction and retention. Customers care about the treatment they receive from a business - and how that engagement makes them feel...
Words to Avoid in Business Meetings and Coaching Sessions
Nov. 15, 2022 | Posted by Dave Scarola
The way we say what we say matters. Never is this more true than within a Business Coaching or meeting environment. Though usually unintentional, there are certain words that can create tension and...
How Well Do You Know Your Employees - And Why It Matters
Oct. 20, 2022 | Posted by The Alternative Board
Successful and effective business leaders often share notable common traits. You know, things like vision, enthusiasm, and integrity, to name a few. Research suggests however that communication is...
LinkedIn Profile Mistakes and How to Fix Them
Aug. 24, 2022 | Posted by The Alternative Board
Every business owner and professional on the planet is at least familiar with the social media behemoth LinkedIn. LinkedIn is the largest professional online network with more than 600 million...
How to Improve Website Traffic Conversion
Aug. 23, 2022 | Posted by Boris Kimelman
Advertising prices are steadily rising and the measurability of advertising tools is eroding. Brands are currently operating in a state of blindness, so it is important for business owners to...
4 Key Elements to Building Your Brand
Jul. 29, 2022 | Posted by The Alternative Board
Branding is the process of defining what your business stands for, crafting the positive impression you want associated with your products or services, then infusing those elements throughout your...
5 Steps to Reinvigorating Your Business
Jun. 30, 2022 | Posted by The Alternative Board
Now just might be the perfect time to breathe new life into your business. Many small businesses are still struggling financially and find themselves unable to match their pre-pandemic success....
Motivation Operandi: 4 Ways to Inspire Your Team
Jun. 27, 2022 | Posted by The Alternative Board
Business owners are in a bit of a pickle these days. The supply chain is still a mess, historic inflation is increasing the cost of literally everything, and the Great Resignation and a disengaged...
The Unique Nature of Personal Vision Statements and the Family
Jun. 23, 2022 | Posted by Allen Fishman
After graduating college with a law degree, I went to work for a publicly owned company. My boss informed me on the first day that my decisions needed to be guided by the principle that the purpose...
3 Qualities to Look for in Your Next MVP
May. 31, 2022 | Posted by The Alternative Board TAB
Hiring challenges rage on for small businesses and big corporations alike, with little chance of a turnaround coming any time soon. According to the latest Labor Department report, US job openings...