<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

See the Future Through Project Scenario and Management

Nov. 13, 2012 | Posted by The Alternative Board Worldwide
 
Let's call the project scenario we'll use throughout this series "Project Tweet". Our company is Hummingbird Deliveries. Hummingbird is a local package delivery service, located in Manhattan. The company is run by McKenzie Rogers. Ms. Rodgers employees 9 couriers, a full-time dispatcher, and one other employee who does pretty much everything else.
 
Ms. Rogers would like to include Twitter as part of Hummingbird's marketing efforts.  The courier service currently has several hundred followers on Facebook, and has run successful marketing campaigns on the social network . Despite many of her couriers being active on Twitter, Rogers has not managed to evaluate the business utility of Twitter.  Ms. Rogers thinks marketing on Twitter could be of great value to her business, but she is busy, and hasn't gotten around to planning in greater detail.
 
The first question is: Is this even a project? Couldn't you just tweet as part of business operations? That's a good question. Recall the definition of a project:
A temporary endeavor undertaken to create a unique product, service or result.
Most new business endeavors include both a project component, and an ongoing operations component. The project component exists in the early stages of the endeavor. Rodgers doesn't really know what she wants to do with Project Tweet.  She doesn't know how much effort will be involved; she's not sure what to expect as a result of her Twitter campaign.

Want additional insight? Download Productivity Hacks for Business Owners 

DOWNLOAD

The early stages of an endeavor, when these questions are not known, should be considered a project. This phase will only exist until these questions are answered, and the program is added to the operation of the business. In this case, a new service will be created, and the desired result will be achieved. Hummingbird hopes to get some new customers from Project Tweet. They also hope to improve their customer service.
 
Another way to determine whether an effort is a project or not is to determine whether it will be necessary to fulfill each of the five major activities that are part of any project. Project Tweet will indeed need all of these project activities:
  • Project Scope
  • Well-defined Success Criteria
  • An assigned  Project Team
  • Project Plan
  • A way to monitor the project to determine if it is meeting the plan and will ultimately be successful
Now that we have identified our project scenario, we will turn attention to each of the project activities. In our next blog post, we will discuss the scope of Project Tweet.
 
 

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

What's the Difference Between Business Development and Sales?
Jul. 18, 2019 | Posted by The Alternative Board Worldwide
At first glance, there doesn’t appear to be much distinction between business development and sales. Aren’t both activities geared towards generating more profit for the organization? Isn’t a sales...
A Quick Guide to Crafting an Effective Call-to-Action
Jul. 11, 2019 | Posted by The Alternative Board Worldwide
With all the talk about content marketing and direct mail marketing that businesses must try to keep up with, one essential element sometimes gets lost in the mix. Improving click-through rates to...
5 Customer Acquisition Strategies that Spur Growth
Jul. 9, 2019 | Posted by The Alternative Board Worldwide
Maintaining a strong base of existing clients is essential for every business, but acquiring new customers is equally important. Without an influx of new and prospective customers, a business may...
How Direct Mail Marketing Is Changing
Jul. 4, 2019 | Posted by The Alternative Board Worldwide
Is direct mail part of your current marketing strategies? Using tailored messages to attract targeted prospects is a valued marketing tradition. This encompasses a broad range of materials, including...
Five Tips to Effectively Scale Your Business' Growth
Jun. 27, 2019 | Posted by The Alternative Board Worldwide
All businesses need to grow, but at what pace and how quickly should they scale that growth? These questions intrigue (and sometimes torment) business owners, because there’s no single “right” answer...
Create a Customer Satisfaction Survey that Gets Results
Jun. 20, 2019 | Posted by The Alternative Board Worldwide
Crafting a customer survey that gauges satisfaction with your business isn’t as easy as it looks. If the survey is comprised of misleading questions, or comes burdened with too many instructions,...
4 Tips on Creating a Customer Experience Strategy
Jun. 6, 2019 | Posted by The Alternative Board Worldwide
In your company, how much thought is given to the quality of interactions between your customers and your business? The experience your customers have when interacting with your brand can make all...
Are You Looking to Expand Your Business? We Can Help You
Jun. 4, 2019 | Posted by Phil Spensieri, TAB York Region
Over the years, I’ve coached many business owners as they’ve worked to expand their business. Whether it’s the physical expansion of your office space, expanding your workforce, or investing in new...
Learn how to Turn Loyal Customers into Brand Ambassadors
May. 30, 2019 | Posted by The Alternative Board Worldwide
Gaining loyal customers is just the first step in an effective growth strategy. For many companies, the hunt is on for individuals who are so taken by their products or services that they are willing...
5 Customer Service Blunders Made by Small Businesses
May. 28, 2019 | Posted by The Alternative Board Worldwide
Is “quality customer service” part of your brand promise? If so, you’ve made a commitment to deliver an outstanding buying experience each and every time a customer (or would-be customer) interacts...