<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

See the Future Through Project Scenario and Management

Nov. 13, 2012 | Posted by The Alternative Board
 
Let's call the project scenario we'll use throughout this series "Project Tweet". Our company is Hummingbird Deliveries. Hummingbird is a local package delivery service, located in Manhattan. The company is run by McKenzie Rogers. Ms. Rodgers employees 9 couriers, a full-time dispatcher, and one other employee who does pretty much everything else.
 
Ms. Rogers would like to include Twitter as part of Hummingbird's marketing efforts.  The courier service currently has several hundred followers on Facebook, and has run successful marketing campaigns on the social network . Despite many of her couriers being active on Twitter, Rogers has not managed to evaluate the business utility of Twitter.  Ms. Rogers thinks marketing on Twitter could be of great value to her business, but she is busy, and hasn't gotten around to planning in greater detail.
 
The first question is: Is this even a project? Couldn't you just tweet as part of business operations? That's a good question. Recall the definition of a project:
A temporary endeavor undertaken to create a unique product, service or result.
Most new business endeavors include both a project component, and an ongoing operations component. The project component exists in the early stages of the endeavor. Rodgers doesn't really know what she wants to do with Project Tweet.  She doesn't know how much effort will be involved; she's not sure what to expect as a result of her Twitter campaign.

Want additional insight? Download Productivity Hacks for Business Owners 

DOWNLOAD

The early stages of an endeavor, when these questions are not known, should be considered a project. This phase will only exist until these questions are answered, and the program is added to the operation of the business. In this case, a new service will be created, and the desired result will be achieved. Hummingbird hopes to get some new customers from Project Tweet. They also hope to improve their customer service.
 
Another way to determine whether an effort is a project or not is to determine whether it will be necessary to fulfill each of the five major activities that are part of any project. Project Tweet will indeed need all of these project activities:
  • Project Scope
  • Well-defined Success Criteria
  • An assigned  Project Team
  • Project Plan
  • A way to monitor the project to determine if it is meeting the plan and will ultimately be successful
Now that we have identified our project scenario, we will turn attention to each of the project activities. In our next blog post, we will discuss the scope of Project Tweet.
 
 

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

3 Surprising Trends That Will Change the Way You Run Your Business
Feb. 9, 2023 | Posted by The Alternative Board
There has been a lot of talk lately about Artificial Intelligence and how it is poised to change how nearly every business owner runs and grows their company. And it’s already happening. The recent...
How to Improve Website Traffic Conversion
Aug. 24, 2022 | Posted by Boris Kimelman
Advertising prices are steadily rising and the measurability of advertising tools is eroding. Brands are currently operating in a state of blindness, so it is important for business owners to...
Quick and Easy Way to Maintain an Active LinkedIn Presence
May. 27, 2022 | Posted by The Alternative Board
LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous...
Ways to Handle Supply Chain Shortages
May. 17, 2022 | Posted by The Alternative Board TAB
You don’t need a crystal ball to see that supply chain disruptions are likely to continue for some time to come. As we are all becoming painfully aware, supply chain disruption “is a major factor ...
How to Achieve Business Success by Knowing Your Strengths and Weaknesses
May. 10, 2022 | Posted by Phil Spensieri
Over my years as a business coach, I’ve heard hundreds of stories about how and why my clients got into business. Each story differs, but one thing remains common: every one of them got into business...
Inflation Busters: 15 PAINLESS ways to Reduce Your Business Expenses
May. 5, 2022 | Posted by Joe Zente, TAB Austin
Inflation Busters: 15 PAINLESS ways to Reduce Your Business Expenses April 20th, 2022 “Frugality drives innovation, just like other constraints.  One of the only ways to get out of a tight box is to...
Clamoring for Talent: 3 Ways To Improve Employee Retention
Apr. 29, 2022 | Posted by The Alternative Board
It is still a tough labor market out there. The Great Resignation and the dearth of eager job candidates are keeping business owners shorthanded and clamoring for new talent. In many cases, this...
Tips For Improving Your Networking Skills This Spring
Apr. 19, 2022 | Posted by Phil Spensieri
Love it or hate it, networking is essential for business growth and success. It’s often the bane of existence for many business owners that I work with. But if done right, you can take the hassle of...
How Social Media Can Drive Product Innovation
Apr. 15, 2022 | Posted by The Alternative Board TAB
The process of product innovation has, for some time, relied upon a cadre of forward-thinkers within an organization, and/or soliciting input from customer surveys and focus groups. These methods...
The Importance of a Leadership Development Plan
Mar. 15, 2022 | Posted by Phil Spensieri
As a business owner have you ever given any thought as to who will replace one of your senior staff if they were to resign today? It’s a hard question, and the truth is no one really knows when...