<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
word-map-thumb

The Alternative Board Blog

6 Tips for Attracting Customers Through Offline Marketing

Apr. 30, 2017 | Posted by The Alternative Board Worldwide
offline marketing, options for offline marketing

All businesses large and small must have a vibrant online presence these days, including social media and content marketing. But your business can benefit as well from a variety of offline marketing efforts—tactics and maneuvers that don’t cost a lot of money, but help keep brand awareness high within your business community.

Here are six tips for luring customers to your business and boosting awareness of your brand that complement your online marketing strategy:

1. Scatter your business cards far and wide. Even in our digital era, printed business cards are useful for keeping your business top-of-mind. The trick is distributing them with greater frequency and in locations that might not appear at first blush as promising venues.

Planning to dine out at a prestigious local restaurant this week? Leave a business card along with your tip. Ask your employees to pin a business card up on bulletin boards located in the various businesses they frequent. Be sure to generously distribute them at any tradeshows you attend.

2. Get actively involved in tradeshows and associations. Business still thrives on relationships. Whether you’re promoting a product or simply attending, tradeshows are a great place to forge new partnerships, attract prospective customers and just generally get more people aware of your brand.

Many trade associations distribute publications offering industry updates and insights. Contact the editors of these publications and see if they’re looking for short, insightful articles about new trends and activities (most are). Then try your hand at writing an article, submitting it and (if it’s accepted) politely insist on including your byline and title.

3. Build a reputation as an industry thought leader. With a few publications and/or speaking engagements under your belt, you’re well on the way to becoming a thought leader in your particular industry. Granted, as a CEO or business owner, you don’t have a lot of free time—but landing one or two speaking gigs at a high-profile industry event is worth its weight in marketing gold.

This works even on a more modest scale. Always “be on the lookout for offline opportunities such as local radios and seminars,” advises content marketer Christopher Jan Benitez. “You can also offer a free consultation day at your office or leave bits of useful information in flyers, posters, and your branded merchandise.”

4. Explore giving your product away for free. It’s not a business practice that should be adopted on a daily basis, but anytime you find an opportunity to offer your product as a top prize in a community contest—or donate your services for a worthy cause—you’re generating goodwill within the community and increasing awareness of your brand.

Additionally, look into cross-promotional opportunities with businesses that complement your own. It’s another way of getting prospective customers to think about your business differently, and to establish a presence in an unexpected way.

5. Leverage your expertise to appear on local media. Local and regional media—print, TV, radio, electronic—needs a constant infusion of new stories. As you build your reputation, reach out to local columnists, news anchors and others you admire, offering your expertise to give a local slant to national or international business news.

Building such a relationship doesn’t happen overnight; it requires persistence and an ability to frame yourself as a credible and persuasive source. The good news is—once you’re in, requests for appearances will likely multiply, expanding the range of awareness of both you and your company.

6. Track your company’s events in photographs and video. Images remain a very powerful marketing tool. So while guest speaking engagements, community activities and other events happen offline (that is, in real life), sharing photos and videos of them are often wildly popular on social media. “Real-life photos [and video] from the offline world show the personality of your company and increase online user engagement,” notes marketing strategist Jayson DeMers.

Given the right amount of effort and persistence, offline activities can spur greater momentum for your overall marketing strategies.

Want more advice on sales and marketing or general advice from other business owners like you? Find out if a TAB Board is right for you!

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

A Guide to Marketing Your Specialized Business

May. 29, 2018 | Posted by The Alternative Board Worldwide
  Specialized businesses have their own marketing opportunities and challenges. Also known as niche marketing, the focus is on connecting with a specific, targeted audience and communicating the...

Is “Emotional Marketing” the Best Way to Connect with Customers?

Apr. 24, 2018 | Posted by The Alternative Board Worldwide
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or...

5 Tips for Monitoring Your Competitor’s Marketing Strategy

Apr. 23, 2018 | Posted by The Alternative Board Worldwide
 No matter how unique their product or service, every business has a competitor (or more than one). This is probably a good thing because it means no CEO or business owner can become complacent or...

5 Tips for Leveraging Social Media to Boost Your Sales

Apr. 9, 2018 | Posted by The Alternative Board Worldwide
Like virtually everything else in business, sales activities have been forever altered in the digital era. Use of mobile technology, for example, has dramatically enhanced the ability of sales teams...

Top 6 Sales Pitch Mistakes Your Team Can't Afford to Make

Apr. 9, 2018 | Posted by The Alternative Board Worldwide
It was once considered acceptable to use a “one-size-fits-all” sales pitch with prospects, regardless of their business or industry. Like so much else in today’s marketplace, that sales practice is...

What Technology Is Best for Driving Growth?

Apr. 9, 2018 | Posted by The Alternative Board Worldwide
 Advances in technology have significantly leveled the playing field for small and mid-sized businesses. They now have access to much of the same technological resources previously available only to...

Use Technology to Enhance Your Employee Communications Efforts

Mar. 5, 2018 | Posted by The Alternative Board Worldwide
If improving communications with your employees was on your 2018 list of resolutions, there are many ways to leverage digital technology to achieve this goal. Businesses that still rely on a...

Common Communication Barriers and How to Overcome Them

Feb. 27, 2018 | Posted by The Alternative Board Worldwide
How well do you communicate with your executive team and with employees in your company? If the honest answer is, “Just OK,” there may be some communications barriers causing a disconnect between...

5 Tips for Improved Customer Communications

Feb. 20, 2018 | Posted by The Alternative Board Worldwide
When it comes to operating a successful business, nothing’s more important than communicating effectively with your customers. Adopting the wrong tone in your marketing or sales messages, neglecting...

Tips to be a Better Public Speaker

Feb. 13, 2018 | Posted by The Alternative Board Worldwide
  In addition to countless other responsibilities, many CEOs and business owners serve as the face of their brand. There may be no better opportunity to fulfill this exacting duty than by appearing...