<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

6 Tips for Attracting Customers Through Offline Marketing

Apr. 30, 2017 | Posted by The Alternative Board
offline marketing, options for offline marketing

All businesses large and small must have a vibrant online presence these days, including social media and content marketing. But your business can benefit as well from a variety of offline marketing efforts—tactics and maneuvers that don’t cost a lot of money, but help keep brand awareness high within your business community.

Here are six tips for luring customers to your business and boosting awareness of your brand that complement your online marketing strategy:

1. Scatter your business cards far and wide. Even in our digital era, printed business cards are useful for keeping your business top-of-mind. The trick is distributing them with greater frequency and in locations that might not appear at first blush as promising venues.

Planning to dine out at a prestigious local restaurant this week? Leave a business card along with your tip. Ask your employees to pin a business card up on bulletin boards located in the various businesses they frequent. Be sure to generously distribute them at any tradeshows you attend.

2. Get actively involved in tradeshows and associations. Business still thrives on relationships. Whether you’re promoting a product or simply attending, tradeshows are a great place to forge new partnerships, attract prospective customers and just generally get more people aware of your brand.

Many trade associations distribute publications offering industry updates and insights. Contact the editors of these publications and see if they’re looking for short, insightful articles about new trends and activities (most are). Then try your hand at writing an article, submitting it and (if it’s accepted) politely insist on including your byline and title.

3. Build a reputation as an industry thought leader. With a few publications and/or speaking engagements under your belt, you’re well on the way to becoming a thought leader in your particular industry. Granted, as a CEO or business owner, you don’t have a lot of free time—but landing one or two speaking gigs at a high-profile industry event is worth its weight in marketing gold.

This works even on a more modest scale. Always “be on the lookout for offline opportunities such as local radios and seminars,” advises content marketer Christopher Jan Benitez. “You can also offer a free consultation day at your office or leave bits of useful information in flyers, posters, and your branded merchandise.”

Want additional insight? Download Hiring a Business Coach for Your Small Business now 

DOWNLOAD

4. Explore giving your product away for free. It’s not a business practice that should be adopted on a daily basis, but anytime you find an opportunity to offer your product as a top prize in a community contest—or donate your services for a worthy cause—you’re generating goodwill within the community and increasing awareness of your brand.

Additionally, look into cross-promotional opportunities with businesses that complement your own. It’s another way of getting prospective customers to think about your business differently, and to establish a presence in an unexpected way.

5. Leverage your expertise to appear on local media. Local and regional media—print, TV, radio, electronic—needs a constant infusion of new stories. As you build your reputation, reach out to local columnists, news anchors and others you admire, offering your expertise to give a local slant to national or international business news.

Building such a relationship doesn’t happen overnight; it requires persistence and an ability to frame yourself as a credible and persuasive source. The good news is—once you’re in, requests for appearances will likely multiply, expanding the range of awareness of both you and your company.

6. Track your company’s events in photographs and video. Images remain a very powerful marketing tool. So while guest speaking engagements, community activities and other events happen offline (that is, in real life), sharing photos and videos of them are often wildly popular on social media. “Real-life photos [and video] from the offline world show the personality of your company and increase online user engagement,” notes marketing strategist Jayson DeMers.

Given the right amount of effort and persistence, offline activities can spur greater momentum for your overall marketing strategies.

Want more advice on sales and marketing or general advice from other business owners like you? Find out if a TAB Board is right for you!

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

How to Create a Landing Page that Works for Your Business
Sep. 22, 2021 | Posted by The Alternative Board
These days, marketing is all about getting visitors (and prospective customers) to explore your company’s website, often as a prelude to making that all-important purchase of your products or...
Digital Marketing Trends that Can Help Your Business
Sep. 15, 2021 | Posted by The Alternative Board
These days, “marketing” has become synonymous with “digital marketing” – a key element of any business’s overall approach to attracting and retaining customers.The good news is, effective digital...
SEO Tips for Your Business Website
Jul. 12, 2021 | Posted by Emma Carter
Why is search engine optimization so important for your website? One of the lessons learned from the recent Covid-19 pandemic concerns the need for businesses to boost their online presence. Right...
5 Tips for Hosting a Virtual Conference
Feb. 23, 2021 | Posted by The Alternative Board
The business landscape has undergone seismic changes since the beginning of the pandemic. Workplace environments are being re-evaluated, with potentially huge implications around the corner. Another...
Attract New Talent to Your Team in 2021
Jan. 19, 2021 | Posted by The Alternative Board
Like all other facets of society, the business world has undergone seismic changes in the past year. However, one operational element—the recruitment and hiring of quality talent—remains unchanged....
B2B Business Fundamentals to Rebuild and Grow Your Business
Dec. 18, 2020 | Posted by Quinn Wang
As the first wave of businesses opened up these past couple of weeks, it is critical for business owners to cut through the noise and focus on the three things that matter most, to lead the way to...
Text Message Marketing Tips for Small Businesses
Dec. 14, 2020 | Posted by The Alternative Board
Your current and prospective customers spend a lot of time on their phones, so it’s logical for you and other small businesses to focus on different marketing strategies. Among the most popular now,...
The One Place Your Next Client Could Be Hiding
Dec. 7, 2020 | Posted by Jodie Shaw
When it comes to growing a business, most people look to bringing in new clients, landing a major contract or getting a new sale. What about your focus on existing customers? Your existing customers...
Effective Customer Case Studies Can Boost Sales
Nov. 5, 2020 | Posted by The Alternative Board
What do you normally do when contemplating a major purchase? Like most people, you probably make an effort to see and hear what others have to say about the company you plan to buy from, as well as...
Email Marketing in the Age of COVID-19
Oct. 22, 2020 | Posted by The Alternative Board
In spite of all the changes rocking the business landscape, experts agree that email marketing remains a consistently effective way of reaching customers. In part, this is because companies can...