<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Use Twitter for Prospecting: Awesome Tactics for Sales

Jun. 14, 2013 | Posted by The Alternative Board

There's Gold in These Twitter Tactics for Sales

For business-to-business connections, LinkedIn is your best channel.  But when your InMails are credited back with no new connections or messages to speak of, it's time to try other avenues.

Head back to that prospect and click on their Contact tab for their Twitter contact.  A Twitter handle is just as good as an email address or even a phone number these days.  Engaging on Twitter might make you have to share your favorite yogurt flavor of coffee creation, but if it gains you a warm prospect... how do you like your latte?

If you're game to try Twitter to get familiar and ultimately connect with a prospect, here are some helpful Twitter Tactics to try:

  1. Make sure your Twitter profile is optimized and ready to engage.  If you need some tips on this, watch the recording of our free webinar, Be An Effective Follower on Twitter.
  2. Follow your prospect.  Copy the prospect's Twitter handle from their LinkedIn profile (or wherever else they've listed it publicly), paste it into the Search field on Twitter, find them and click on Follow.
  3. Favorite your prospect's tweets (appropriately).  This is just like clicking "like" on Facebook or LinkedIn.
  4. Retweet them (RT).  If they tweet something you agree with and would like to share to your own Twitter audience, click the Retweet button OR (even better!) copy their handle and tweet content, paste it into a new Tweet, then add your own brief thought at the front.  What does this do?  It gives them more visibility, thus you're doing them a service by adding to their branding tactics.
  5. Mention them in your own tweet (@).  You can type up your own original thought, and mention the prospect via Twitter handle.  This communicates that you take enough interest in their Twitter timeline to tie them to one of your tweets.

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

If your prospect follows you back after any of these tactics, you're in!  You can now send a Direct Message (D) to your Twitter prospect, using your stellar sales tactics within the 140 character limit Twitter provides.

If you haven't been followed back after trying 1-5, keep at it.  You can also try a more targeted tweet where you mention your prospect with a specific message, such as

“@UserABC, seems like you’re doing great in BusinessXYZ. Pretty tough in this economy; great job!"

Also, share! What tactics have you tried when one social media avenue doesn't work?

  • Upgrade Your Twitter Marketing (business2community.com)
  • How To Prospect With Twitter ... A Social Selling Strategy (business2community.com)
  • 5 Ways to Increase Prospective Jobs Through LinkedIn (technownews.com)

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

SEO Tips for Your Business Website
Jul. 12, 2021 | Posted by Emma Carter
Why is search engine optimization so important for your website? One of the lessons learned from the recent Covid-19 pandemic concerns the need for businesses to boost their online presence. Right...
How to Sell During Times of Uncertainty
May. 6, 2021 | Posted by Phil Spensieri
If your business is struggling right now, you may be wondering if there’s anything you can do to improve your sales. While there’s no guarantee that any specific strategy will accomplish this during...
5 Tips for Hosting a Virtual Conference
Feb. 23, 2021 | Posted by The Alternative Board
The business landscape has undergone seismic changes since the beginning of the pandemic. Workplace environments are being re-evaluated, with potentially huge implications around the corner. Another...
Attract New Talent to Your Team in 2021
Jan. 19, 2021 | Posted by The Alternative Board
Like all other facets of society, the business world has undergone seismic changes in the past year. However, one operational element—the recruitment and hiring of quality talent—remains unchanged....
Closing Techniques that Help Build Sales
Jan. 12, 2021 | Posted by The Alternative Board
Salespeople all agree about the importance of “ABC” (Always Be Closing), but there’s considerable diversity of opinion on how to go about it. The best salespeople understand that working towards a...
Does Your Sales Team Possess Client Engagement Skills?
Dec. 28, 2020 | Posted by The Alternative Board
We hear a lot of talk about the importance of employee engagement, but how well do members of your sales team engage with current and prospective clients? Whenever a customer and salesperson talk...
B2B Business Fundamentals to Rebuild and Grow Your Business
Dec. 18, 2020 | Posted by Quinn Wang
As the first wave of businesses opened up these past couple of weeks, it is critical for business owners to cut through the noise and focus on the three things that matter most, to lead the way to...
Text Message Marketing Tips for Small Businesses
Dec. 14, 2020 | Posted by The Alternative Board
Your current and prospective customers spend a lot of time on their phones, so it’s logical for you and other small businesses to focus on different marketing strategies. Among the most popular now,...
The One Place Your Next Client Could Be Hiding
Dec. 7, 2020 | Posted by Jodie Shaw
When it comes to growing a business, most people look to bringing in new clients, landing a major contract or getting a new sale. What about your focus on existing customers? Your existing customers...
How to Adapt to Changes in Customer Behavior
Nov. 12, 2020 | Posted by The Alternative Board
The coronavirus epidemic has altered (perhaps permanently) many facets of life around the world. The business landscape, for one, is considerably different than what we remember from even one year...