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The Alternative Board Blog

Use Technology to Enhance Your Employee Communications Efforts

Mar. 5, 2018 | Posted by The Alternative Board Worldwide
Technology and communication

If improving communications with your employees was on your 2018 list of resolutions, there are many ways to leverage digital technology to achieve this goal. Businesses that still rely on a “suggestion box” in the break room or some similarly out-of-date mechanism should consider adopting current technology to make employees feel more involved and part of the team.

Array of Digital Resources

The good news is, your employees are already using the types of digital resources you can employ in your efforts to improve communications. These resources include:

  • Texting
  • Chat rooms
  • Video
  • Social media

Instant messaging is so prevalently used by people (from front-line employees to senior executives) that it should be considered a “go-to” method for communicating important and timely information to your team. It’s also a useful tool for staying in touch with your remote workers.

Cloud-based mobile technology facilitates a deeper sense of engagement among employees. Using communications tools in this area usually includes the benefits of enhanced data security. Also, cloud-based technology can be easily upgraded as new digital improvements become available.

Video platforms represent a particularly appealing way of improving communications. When you, as CEO or business owner, want to relay a message for the entire company, what better way than through video, where people can see and hear you simultaneously? No other mode offers the same kind of “face-to-face” authenticity - especially beneficial if you’re comfortable in front of a camera and know how to express yourself in terms your employees will best understand.

Getting Employees on Board

To make this approach work, it’s critically important to design a comprehensive plan that introduces and familiarizes employees with the communications technology you deem best suited for your culture. According to ITProPortal, such a plan should include “training programs, leadership workshops, counseling, best practices resources, templates, and customized advice and guidance.”

This may sound burdensome at first, but when employees “get” that you want to implement a streamlined system of communications - and that you genuinely care about interacting with them - you’re likely to see a marked improvement in morale and, possibly, long-term employee retention.

Employee Solutions to Business Problems

Equally valuable are opportunities for team members to communicate with each other. For example, those involved in a new initiative - or tasked with finding solutions to a pressing business problem - will greatly benefit from being able to bounce ideas off each other in real-time.

Remember, your employees are the ones most intimately involved in the sales and distribution of your products or services. Frequently, they’re also the ones who regularly interact with customers, so they have a deeper understanding of the strengths and shortcomings of your offerings. If they’re asked to devise a solution, the chance to collaborate quickly and clearly through internal communications tools may result in just the solution your business needs to move forward.

At the same time, this communications platform should involve supervisors or managers as well. Great employee ideas can wither and die without managerial input and/or advocacy.

As Fast Company notes, “It’s important that new concepts are not just discussed among peers.” Managers should “be involved and feel connected to those suggestions from the very beginning,” because their advocacy can help ensure that those at the top will “implement the best ideas.”

Businesses armed with effective internal communications are often more successful at attracting and recruiting the quality talent your company seeks as well. That’s another reason to examine your various communications options and put the best system in place, in order to keep your employees productive and able to share key ideas with one another.

Want to learn more about the technology and communications? Find out if a TAB Board is right for you!

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Written by The Alternative Board Worldwide

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