Profile of Survey Participants
Key Observations on Cloud Computing
Motivation for Transitioning to Cloud Computing: When we asked owners what their reasons were for moving to cloud computing their top responses were:
The top two reasons are very positive with business owners seeing productivity improvements and access to data to be the key motivations. We found it to be surprising that only 8% approached cloud computing as a cost savings.
13% of owners said they simply would not consider cloud computing for their business. Also, 33% of respondents have never used cloud computing in their business.
Most Common Platforms
The most commonly used cloud computing platforms are:
Challenges Migrating to Cloud Platform
The conversion to cloud-based systems went fairly well on average:
Significantly more companies found converting to cloud-based system to be more costly rather than less costly than expected. 31% found the conversion to be more costly while 22% found it less costly.
Business owners are generally satisfied with their cloud-based systems. On a scale of 1-to-10, with 10 being most satisfied, respondents rated their satisfaction as follows:
Concerns About Information Security
Even though when cloud computing first became available the main concern was information security, this is not nearly the issue it was a few years back. We asked owners how confident they were or are in the security of their information in the cloud. On a scale of 1 to 10, 10 was most secure.
According to Gartner, 77% of B2B buyers state that their latest purchase was very complex or difficult. In addition, buyers are spending significantly less time with sellers, reducing their ability to influcent the purchasing decision. Utilizing the fundamentals of sales enabelment aids sellers in delivering more effective sales conversations and relevant content, leading to increased buyer engagement and increased win rates.
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