<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

3 High-Level Communication Tips for CEOs and Business Owners

Feb. 7, 2018 | Posted by The Alternative Board
ceo and business owner communication

CEOs and business owner must possess a wide range of talents to lead their organizations. Being able to communicate clearly and across a spectrum of audiences might be one of the most important to cultivate.

Unfortunately, in the hectic rush of daily operations and other “putting out fires” activities, honing one’s communications skills sometimes gets overlooked. This can lead to internal confusion, cultural dysfunction and other undesirable business outcomes.

To build and maintain your abilities to clearly communicate, keep these high-level tips in mind:

Know your audience

In the course of a day or week, CEOs come in contact with different teams of employees, different departments, customers, and other key stakeholders. Don’t make the mistake of adopting a “one-message-fits-all” approach.

Always be mindful of adjusting your language, depending on the audience you’re addressing. Avoid specialized jargon that no one in a particular audience can understand. This doesn’t mean talking down to people, only that communication gets hindered when the speaker fails to use wording that’s coherent and understandable to the people being addressed.

Take time to rehearse important speaking engagements

CEOs often speak before groups of employees and/or fellow CEOs or at industry events. Regardless of how strong a public speaker you consider yourself, it never hurts to rehearse your speech (or informal remarks) in front of the mirror or before a small, select audience, like your spouse, perhaps.

Practice what you intend to say, then rehearse how you’re going to say it. Pay close attention to the speed with which you talk, the cadence of your voice and the ways in which your body language either reinforces your message or distracts from it. Yes, rehearsing and observing your speech patterns takes time and effort, but your various audiences will greatly appreciate better understanding what you have to tell them—and your leadership efforts will benefit, as wel

Speaking of public speaking, you can enhance your efforts through these venues:

  • Quarterly town hall meetings. Schedule events at which all or most of your employees can attend. Share as much as you reasonably can about the state of business operations—recent triumphs, setbacks, opportunities to come, etc. Leave time for an employee Q&A afterward and prepare yourself, as much as possible, to be thorough and honest in your responses.
  • Weekly status email updates. Consider sending a concise weekly message to employees throughout the company. The message can reference important ongoing initiatives or simply be a short statement of gratitude. Let people become accustomed to hearing from you on a regular basis.
  • Explore industry-related or trade show speaking opportunities. As owner or CEO, you’re the “face” of your company’s brand. Making clear, articulate presentations to audiences beyond your office walls helps build brand awareness and can lead to prospective client opportunities as well. As your experience grows, you’ll be invited to public events of greater dimension and significance, bolstering your communications skills while also enhancing the quality of your brand.

Work on your one-on-one skills

Some CEOs are more comfortable in a one-on-one conversation, while others avoid it at all costs. Not surprisingly, the need for “difficult conversations” (with clients, executives, etc.) comes up from time to time. Take such opportunities to strengthen your ability to handle conflict, discuss solutions to nagging issues and being as transparent as possible about what needs to be done in a given situation.

Becoming more adept at high-level communications will make any owner or CEO a more effective leader. People want to hear what you have to say. Saying it clearly, the right way, can inspire and motivate them to new heights of performance.

Want to learn more about the power of communications? Find out if a TAB Board is right for you!

***

Give your business a checkup? Take this free business diagnostic to discover gaps in your business and how to improve them. Report sent instantly after completion. Start the test here

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

Managing Family Business Conflicts
Apr. 29, 2021 | Posted by The Alternative Board
Small business owners and CEOs have plenty to contend with as part of their normal daily operations. When the business is family-owned, a different crop of challenges may emerge. That’s because “the...
6 Ways You Can Improve Communication in a Family-Owned Business
Apr. 23, 2021 | Posted by The Alternative Board
The golden rule for the success of any family-owned business is to be transparent and have an open, honest, and straightforward line of communication.  While communication is critical to the success...
6 Tips on Making a Family Business Partnership Work
Apr. 20, 2021 | Posted by The Alternative Board
We often hear stories about the difficulties of making a family business partnership successful. Yes, there are unique hurdles that differ from other types of business models, but with the right...
Tips on Achieving the Elusive Work-Life Balance
Apr. 16, 2021 | Posted by The Alternative Board
Among CEOs and business leaders, the search for the best work-life balance has been going on for years. Only recently has the crucial importance of this balance become crystal-clear for everyone....
How to Build Employee Culture with a Remote Team
Apr. 6, 2021 | Posted by Phil Spensieri
Whether your staff have been working from home for the past year or rotating between home and the office, there is no doubt that for most of us there has been a change in our working environment....
12 Ways to Make Virtual Meetings More Effective
Mar. 30, 2021 | Posted by The Alternative Board
In today's workplace, you are highly likely to work with a team across the country (or even across the world). Therefore, a good understanding of making remote meetings work for you and your team is...
Tips on Going Paperless in 2021
Mar. 11, 2021 | Posted by The Alternative Board
Businesses seeking to economize, as the world slowly recovers from the COVID-19 pandemic, should take a close look at going completely paperless in the workplace. Is this really a worthwhile goal?...
How to Build Operational Efficiency in 3 Simple Ways
Mar. 2, 2021 | Posted by Phil Spensieri
In order to grow your business, you may have been told to work on your business and not in your business. While this is true and something, I encourage my clients to do, it’s important to remember...
5 Tips for Hosting a Virtual Conference
Feb. 23, 2021 | Posted by The Alternative Board
The business landscape has undergone seismic changes since the beginning of the pandemic. Workplace environments are being re-evaluated, with potentially huge implications around the corner. Another...
5 Tips to Help Remote Workers Feel Like Part of Your Team
Feb. 11, 2021 | Posted by The Alternative Board
Even before the COVID-19 pandemic struck in 2020, a leading trend among businesses was employing remote workers in a wide range of job responsibilities. The trend has, by now, attained something of a...