<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Actionnable Advices and Tips to be a Better Public Speaker

Feb. 13, 2018 | Posted by The Alternative Board
public speaking tips

 In addition to countless other responsibilities, many CEOs and business owners serve as the face of their brand. There may be no better opportunity to fulfill this exacting duty than by appearing before audiences as a public speaker. It’s a powerful way to showcase your business and communicate the depth of your industry expertise.

But the art of public speaking doesn’t come naturally to everyone. Even those who are adept in this field always look for ways to improve their performance. If you regularly receive invitations to address a public forum—or if you’re just starting out—here are tips for becoming a more compelling (and sought-after) public speaker:

View your material through the eyes (and ears) of your audience. Some speakers forget that the people they’re addressing don’t know as much as they do about a given topic. They fall into the habit of speaking “over” their audience—using jargon or technical language, rushing through complex material without offering sufficient explanation, and so on.

One way to overcome this trait is by breaking down your subject matter and finding ways to explain material in brief, easy-to-understand sections. Make sure people understand the first idea you want to convey before moving on to other topics. Use simple language as much as possible, to increase the likelihood your audience follows as you progress through your presentation.

Enhance your communications skills. Eye contact and clear enunciation are two of the most valuable skills a public speaker can possess. Rather than reading from a prepared speech, practice looking up at your audience and making eye contact with people in the back of the venue, in the middle and up front. This helps you connect with the audience and enhances their willingness to trust what you have to say.

When speakers get nervous, they often speak faster and lose people due to poor enunciation. Practice speaking slowly and making sure you pronounce clearly (and loud enough for those in the back to hear). This approach will lend greater impact to what you want to convey.

Vary speech patterns and use more body language. No one will pay attention for long if you simply stand before the lectern and deliver your speech in a monotone. Carefully review the content of your presentation beforehand and look for places to modulate your delivery, adding emphasis to key parts and vary the way you talk.

Equally important, adapt gestures and other body language to accompany your speech. “Make sure your gestures and words are synonymous,” advises business communications expert Jill Schiefelbein. If you itemize a series of key points, “make sure the numbers you’re saying match the number of fingers you’re holding up.” Also, walk around on-stage and “move to transition between points or stories or characters.”

Practice, practice, practice. Every public speaking expert says the same thing: Practice until you’ve got your presentation down cold. Rehearse before a small group of friends, colleagues or family members, and invite their feedback and suggestions. Rehearse in front of a mirror. Make a video of your presentation, then watch it with both the sound turned on and off. This will make you more conscious of how your body language syncs up with your words.

Practicing is an effective way “to combat your nerves when the time comes,” says serial entrepreneur Jennifer Spencer. “Muscle memory takes over your brain, and you begin to deliver your message without flaw.” It’s essential to “steady your nerves at kickoff time.”

Delivering an informative and engaging presentation will boost awareness of your brand and your status as an influential thought leader. That’s more than enough ROI to justify the time and effort needed to become a great public speaker.

Want to learn more about high-level communications? Find out if a TAB Board is right for you!

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

Tips For Improving Your Networking Skills This Spring
Apr. 19, 2022 | Posted by Phil Spensieri
Love it or hate it, networking is essential for business growth and success. It’s often the bane of existence for many business owners that I work with. But if done right, you can take the hassle of...
How Social Media Can Drive Product Innovation
Apr. 15, 2022 | Posted by The Alternative Board TAB
The process of product innovation has, for some time, relied upon a cadre of forward-thinkers within an organization, and/or soliciting input from customer surveys and focus groups. These methods...
When a Business Owner Wears a Selling Hat
Mar. 4, 2022 | Posted by The Alternative Board
If you are like most business owners of small or mid-sized businesses, there are times you must put on your Selling Hat. When you put on that Selling Hat, your mindset needs to change to one of “What...
5 Ways To Manage A Remote Sales Team
Nov. 5, 2021 | Posted by The Alternative Board
Sales leaders have struggled with managing remote sales teams even before the pandemic. Today, with an increasing number of organizations moving partially or fully remote, the need to put practices...
Phone Sales Mistakes Your Team Might Be Making
Oct. 28, 2021 | Posted by The Alternative Board
Cold calls and other approaches to phone sales might not be considered as vital as they once were, but many businesses still rely on this method for customer acquisition. That’s all well and good, as...
How to Lead More Productive Sales Meetings
Oct. 26, 2021 | Posted by The Alternative Board
Sales meetings, like business meetings in general, come fraught with potential minefields. They’re often perceived by team members as a waste of time, too predictable and boring, not long enough or...
5 Surefire Ways to Boost Repeat Sales
Oct. 19, 2021 | Posted by The Alternative Board
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again for your products or services should be at the very...
Increase Online Traffic by Improving Your Website’s Design
Oct. 12, 2021 | Posted by Emma Carter
  You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads and customers. However, what if you’re not...
Cost-effective Ways to Drive Traffic To Your Website
Oct. 1, 2021 | Posted by The Alternative Board
You have invested the time, money, and resources needed to build a great website. But how do you draw traffic to it? This is the question on every entrepreneur's mind, and rightfully so. Your website...
How to Create a Landing Page that Works for Your Business
Sep. 22, 2021 | Posted by The Alternative Board
These days, marketing is all about getting visitors (and prospective customers) to explore your company’s website, often as a prelude to making that all-important purchase of your products or...