<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
word-map-thumb

The Alternative Board Blog

What Technology Is Best for Driving Growth?

Apr. 9, 2018 | Posted by The Alternative Board Worldwide

 Advances in technology have significantly leveled the playing field for small and mid-sized businesses. They now have access to much of the same technological resources previously available only to larger companies, and these resources enable them to become more efficient, provide better customer service and enhance efforts to grow the business.

The key is knowing how to leverage advanced technology to solve pressing business challenges. Such challenges might include:

  • Update antiquated business processes
  • Boost brand awareness through an expanded social media presence
  • Promote greater employee project collaboration, including a remote workforce
  • Improve the sales process through automation and other digital resources
  • Generate more efficiency in overall operations

Here are keys areas where a significant new investment in technology might drive growth in your organization:

The cloud

The cloud serves as a worldwide network of servers that enables participants to conduct a full range of business activities online. This has dramatically increased the ability of owners (and their employees) to work in the business from virtually anywhere.

With the cloud, specific serves or applications are hosted remotely on a server, instead of locally on your computer. Users store data on the remote server, meaning they don’t need to be tethered to their desk (or even their office) to use a cloud-based application.

“The benefits of the cloud are immense,” as Small Business Trends notes. Moving your business to the cloud “not only eases the workload but also increases productivity and coordination, facilitates mobility and reduces expenditure,” and, through multiple backup systems, helps “reduce the chances of loss of important data significantly.”

Automation

Automation in business is nothing new, but great strides have been made in the development of automation platforms that systematize repetitive and time-consuming tasks.

An increasingly popular tool in this realm is called robotic process automation (RPA). RPA automation software “performs routine business processes by imitating the way people interact with applications through a user interface and following rules to make decisions,” notes Analytic Insights. Using this software means “an entire end to end process can be performed with a little bit of human interaction.”

Transitioning routine tasks to automation software frees up your team to handle more strategic, customer-focused responsibilities.

Digital marketing

Even now, when digital technology essential rules the marketplace, some businesses are slow to maximize the benefits of this resource. Businesses of virtually every size need to maintain a robust digital presence—through their websites, social media platforms and other areas—in order remain competitive.

The creation and execution of a well-thought-out digital strategy is the all-important first step. Social media marketing, email marketing campaigns and mobile optimization are all effective formats for spreading the word about your business and the benefits your products offer to prospective customers. No channel should be overlooked when devising an overall digital marketing strategy.

Of course, the bottom-line is drawing prospects to your business website. Here’s where up-to-date design and development technology are absolutely crucial. A strong business website must be easy to navigate, visually appealing, informative without overloading the user and offer a seamless customer journey from beginning to end.

It may seem that investing time and money into website design doesn’t appear to offer immediate ROI. But a lackluster, poorly operating website will hurt sales and discourage repeat business. Whether you draw upon the talents of an in-house web designer and developer, or need to outsource this responsibility, it’s really something your business can’t afford to neglect.

Technology advances all the time. Your business doesn’t need to stay up-to-the-minute with these advancements, but no business owner can afford to long ignore the potential benefits new technology can provide, at any step of the way.

Want to learn more about leveraging technology for business growth? Find out if a TAB Board is right for you!

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

Developing The Art Of Time Management
Feb. 19, 2019 | Posted by Phil Spensieri, TAB York Region
Although many of you are fantastic managers of your employees and operations, the issue of good time management is almost always a part of every discussion I have with business owners. Good time...
What Habits Can Cripple a Leader’s Productivity
Feb. 19, 2019 | Posted by The Alternative Board Worldwide
With all the attention given to boosting employee productivity, it’s sometimes easy to lose sight of the same urgency for business owners or CEOs and their executive teams. Ask yourself: are you’re...
Keep Your Team Productive and Motivated in Our Uncertain Times
Feb. 14, 2019 | Posted by The Alternative Board Worldwide
There’s a great deal of uncertainty in the world today, some of which directly (or indirectly) affects the businesses you lead. Political, financial, cultural and religious upheavals generate what...
5 Tips on Reducing Workplace Distractions
Feb. 12, 2019 | Posted by The Alternative Board Worldwide
These days, employees are faced with an unprecedented onslaught of workplace distractions, chief among them all the apps and digital sideshows that now pervade everyone’s consciousness. With all of...
Leadership Part II: Why be a Boss when you can be a Leader?
Feb. 6, 2019 | Posted by Phil Spensieri, TAB York Region
In my past 30 years of business I have met thousands of business owners and while all of them have been the ‘boss’, not all of them have been leaders. How to be a better leader is a topic that comes...
A Quick Guide to Hiring a High Performing Sales Team
Jan. 29, 2019 | Posted by The Alternative Board Worldwide
A quality salesperson is vital to sales team success This individual is responsible for generating leads and closing sales, which translates into revenue-generating activities for your organization....
5 Common Recruiting Mistakes and How to Avoid Them
Jan. 24, 2019 | Posted by The Alternative Board Worldwide
You don’t need us to tell you—the goal of hiring talented, qualified job candidates is now a lot harder to achieve than it once was. Businesses are pursuing a wide range of strategies in order to...
Management Skills Part 1: Transitioning from Employee to Manager
Jan. 22, 2019 | Posted by Phil Spensieri, TAB York Region
In my work with business owners, many of them have expressed a desire to transition a certain employee to a more senior role at their company. However, this promotion sometimes doesn’t happen because...
Leadership Tips in a Time of Rapid Business Growth
Jan. 22, 2019 | Posted by The Alternative Board Worldwide
Solid leadership is critical during every phase of a company’s evolution. This is probably most important during a time when a business undergoes a period of rapid growth. According to serial...
A Guide to Securing a Small Business Loan
Jan. 15, 2019 | Posted by The Alternative Board Worldwide
Start-ups and companies in early growth stages often need an infusion of cash to keep their businesses afloat. It’s also true that more established firms can benefit from a short-term loan in order...