<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Does Your Sales Team Possess Client Engagement Skills?

Dec. 28, 2020 | Posted by The Alternative Board

We hear a lot of talk about the importance of employee engagement, but how well do members of your sales team engage with current and prospective clients? Whenever a customer and salesperson talk directly, or a prospect reaches out to a business on their social media platform, the process of engagement takes place. It also serves to highlight that customer’s key needs and pain points.

Each time “you put your name and brand in front of your customer you go to the front of their thinking,” notes Forward Focus, a change management company. Client engagement “increases brand awareness,” and, in turn, “recognition of brand trickles down when it comes to contract renewals or buying additional products.”

In other words, an engaged client is one who will more likely say “Yes” to your sales pitch.

Here are tips on boosting client engagement among your salespeople:

Be the expert on what you sell.

Salespeople should be well-prepared ahead of any contact with prospective customers. Preparation in this case encompasses a full range of knowledge about the company’s products or services, as well as how these offerings can benefit prospects.

But expertise should be broader than this. Be prepared to come forward with unique solutions to a client’s pressing needs. Bring pertinent data and industry examples into the discussion. Do everything possible to demonstrate you are the expert the client can rely on.

Want additional insight? Read 5 Ways Business Owners and CEOs Prepare to Seize Opportunities now to learn more

DOWNLOAD

Know your buyer’s persona.

A lack of knowledge about your customer base can mean valuable time and resources are wasted chasing after unqualified prospects. No business can succeed for long by pursuing a one-size-fits-all approach to customer acquisition.

Instead, be sure to craft a buyer persona for your business:

  • Ask current customers why they buy your products or services (as opposed to those of your competitors).
  • Look closely at which customer appeals are most effective, and with which group of customers. Compile information relating to customer age, gender, location, job title, education level, etc. Make sure the sales team understands why customers make the decision to purchase your products—and, conversely, why other prospects choose not to buy.
  • Focus on what it is prospects require from you and your business. What problems do they face that you may not have considered before? Are there ways to upgrade your products to better solve these problems?

By leveraging buyer personas and other pertinent data, your sales team will likely see a higher percentage of qualified leads ready to move through the sales funnel, with less time and money spent on the qualification process.

Provide relevant information to prospects.

Prospective customers want to have a sense of who they’re dealing with. The key, says Camino Financial, is building “an emotional connection with your customers by showing them they are dealing with an actual person, not a ‘faceless’ corporation.” To do this, make sure the “About Us” page on your company website offers clear information, not bland self-promotion. Send along introductory information prior to your initial meeting or call.

This way, prospects better understand where you’re coming from and how you are well-placed to assist them.

Be active on social media.

Leverage your social media platforms to further “introduce” yourself to newcomers. And, when your products or services are reviewed online, be quick to respond to inquiries and/or customer complaints. Any prospect who investigates your business beforehand and sees how much attention you devote to customer interaction, will likely be more open to your initial approach.

Effective client engagement often begins well before a salesperson reaches out to make the initial contact. By focusing on what is of most importance to clients, businesses can move ahead through the purchasing journey with a greater likelihood of success.

Want to learn more about effective sales techniques? Register for our free TAB Boss Webinar, “Sales with Truth and Integrity.”

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

This Addiction may be Costing You Millions
Jan. 7, 2022 | Posted by Joe Zente, TAB Austin
Let’s be brutally honest. When you sell…: Do you feel anxious to tell buyers why your product, service, or company is great? Are you more comfortable talking & presenting versus asking tough,...
Use Customer Feedback to Pivot Your Business
Nov. 17, 2021 | Posted by The Alternative Board
The global pandemic has prompted a wide range of businesses to pivot and repurpose their products and services in new ways. Changing market conditions often mandate that businesses evolve (whether...
5 Ways To Manage A Remote Sales Team
Nov. 5, 2021 | Posted by The Alternative Board
Sales leaders have struggled with managing remote sales teams even before the pandemic. Today, with an increasing number of organizations moving partially or fully remote, the need to put practices...
Phone Sales Mistakes Your Team Might Be Making
Oct. 28, 2021 | Posted by The Alternative Board
Cold calls and other approaches to phone sales might not be considered as vital as they once were, but many businesses still rely on this method for customer acquisition. That’s all well and good, as...
How to Lead More Productive Sales Meetings
Oct. 26, 2021 | Posted by The Alternative Board
Sales meetings, like business meetings in general, come fraught with potential minefields. They’re often perceived by team members as a waste of time, too predictable and boring, not long enough or...
5 Surefire Ways to Boost Repeat Sales
Oct. 19, 2021 | Posted by The Alternative Board
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again for your products or services should be at the very...
8 Business Lessons From TAB Members
Sep. 29, 2021 | Posted by The Alternative Board
Business lessons learned from the real world are far more valuable than those learned in school. As a result of the pandemic, we have learned more in the past year than at any other time. Faced with...
Part 2: Benefits of a Peer Advisory Board: Board Members Tell All
Sep. 7, 2021 | Posted by Phil Spensieri
In Part One of Benefits of a Peer Advisory Board: Board Members Tell All, you learned a little bit about what it was like to be a TAB member, from the time commitment it takes to the many reasons why...
Why Your Business Needs Standard Operating Procedures
Aug. 26, 2021 | Posted by The Alternative Board
Running a business is a costly, time-intensive process. Costs and time can grow exponentially if an organization lacks a system whereby products are made, or services rendered in a consistent manner....
5 Ways To Tell When Your Business Needs a System Overhaul
Aug. 17, 2021 | Posted by The Alternative Board
We all know that businesses need to accomplish many tasks each day for their companies to function. And they need to complete those tasks efficiently, smoothly, and quickly to thrive. As an...