<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Direct Mail Marketing Advice For Your Business

Apr. 24, 2014 | Posted by The Alternative Board Worldwide
Advertising concept: arrow whis Mail Marketing on grunge wall ba

Direct mail has largely been abandoned over the last decade or so in favor of email marketing, but is one outbound marketing tactic that is experiencing an incredible resurgence. Sure, email marketing is cheaper and easier to track success metrics. But now our inboxes are so inundated with marketing emails that it is hard to get noticed amongst the clutter. Direct mail is just one outbound marketing tactic that will help you set yourself apart from competitors and other marketers.

As with all of your marketing tactics, it is important to start by determining what your want to accomplish with your campaign, and how you plan on executing and tracking its success (or lack thereof). Direct mail can come in a variety of forms. From traditional pieces like letters and postcards to three-dimensional objects, promotional swag and puzzles used to increase engagement and brand recall.

Direct Mail Marketing Best Practices:

  1. Coordinate and be consistent. Your messaging on your direct mail piece needs to coordinate with any landing pages, telemarketing scripts or any other tactics that are being integrated in the campaign. The continuity of your messaging will increase buyer recall and enforce what you are asking the audience to do.
  2. Be emotional. Buyers buy on emotion and justify with facts. Your messaging and visuals need to connect with your audience on an emotional level. This is where understanding your target buyer persona becomes helpful in crafting your message.
  3. Make yourself available. Providing multiple ways to respond to your call to action will maximize return. Provide a web address, QR code, email address and phone number at a minimum. Depending on your audience, also consider including a fax number and/or physical address with return materials. It may sound out-dated, but people do still respond to these reply channels.
  4. Track it. As with all things in marketing, make sure you are setting up systems for tracking your direct mail marketing return. Include an offer or landing page web address that is specific to the direct mail piece to help you determine that is what ultimately inspired the prospect to learn more.

These direct mail marketing best practices should help you get started with reacquainting yourself with direct mail as a viable option for your business. Have you recently run a direct mail campaign after taking some time off? What direct mail marketing advice would you share with other business owners who are reconsidering this communication channel?

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

How A Brand Strategy Can Help Your Business Grow
Mar. 19, 2019 | Posted by The Alternative Board Worldwide
Amazingly, even in our highly brand-conscious times, it’s not always clear what people mean by “branding.” Different experts place emphasis on different elements in the brand strategy, so it’s...
Networking To Grow Your Business
Mar. 4, 2019 | Posted by Phil Spensieri, TAB York Region
As a business owner, you can be so busy with other aspects of your business that you may neglect putting in the time to connect with like-minded people. Whether it’s online or in person, networking...
Why Branding Is Important to Your Marketing Efforts
Feb. 7, 2019 | Posted by The Alternative Board Worldwide
Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a business. In the twenty-first century, the concept of...
A Guide to Marketing Your Specialized Business
May. 29, 2018 | Posted by The Alternative Board Worldwide
  Specialized businesses have their own marketing opportunities and challenges. Also known as niche marketing, the focus is on connecting with a specific, targeted audience and communicating the...
Is “Emotional Marketing” the Best Way to Connect with Customers?
Apr. 24, 2018 | Posted by The Alternative Board Worldwide
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or...
5 Tips for Monitoring Your Competitor’s Marketing Strategy
Apr. 23, 2018 | Posted by The Alternative Board Worldwide
 No matter how unique their product or service, every business has a competitor (or more than one). This is probably a good thing because it means no CEO or business owner can become complacent or...
5 Tips for Leveraging Social Media to Boost Your Sales
Apr. 9, 2018 | Posted by The Alternative Board Worldwide
Like virtually everything else in business, sales activities have been forever altered in the digital era. Use of mobile technology, for example, has dramatically enhanced the ability of sales teams...
Top 6 Sales Pitch Mistakes Your Team Can't Afford to Make
Apr. 9, 2018 | Posted by The Alternative Board Worldwide
It was once considered acceptable to use a “one-size-fits-all” sales pitch with prospects, regardless of their business or industry. Like so much else in today’s marketplace, that sales practice is...
What Technology Is Best for Driving Growth?
Apr. 9, 2018 | Posted by The Alternative Board Worldwide
 Advances in technology have significantly leveled the playing field for small and mid-sized businesses. They now have access to much of the same technological resources previously available only to...
Use Technology to Enhance Your Employee Communications Efforts
Mar. 5, 2018 | Posted by The Alternative Board Worldwide
If improving communications with your employees was on your 2018 list of resolutions, there are many ways to leverage digital technology to achieve this goal. Businesses that still rely on a...