John Mousseau
John has built a career leading marketing, operations, and business growth for both Fortune 500 companies and entrepreneurial ventures, spanning consumer brands, startups, agencies, and small businesses. After leadership roles at Kraft, CBS, MasterCard, Fogdog, and MKTG, he founded his own consulting firm and now owns The Alternative Board Jersey Shore North, where he helps business owners accelerate growth through peer advisory boards, executive coaching, leadership development, and operational strategy.
Sep. 15, 2026 | Posted by John Mousseau
A competitive analysis for a small business is a structured comparison of the rivals who are in the same market for your...
Sep. 14, 2026 | Posted by John Mousseau
To update a strategic plan that has gone stale, pull the existing document and mark what the business has proven right or wrong....
Sep. 10, 2026 | Posted by John Mousseau
Strategic plan accountability means every objective has one named owner, one metric, a set review date, and a clear response when...
Sep. 9, 2026 | Posted by John Mousseau
To turn strategic goals into weekly action, break each annual goal into one to three quarterly priorities, then turn every...
Sep. 8, 2026 | Posted by John Mousseau
Most small businesses need KPIs running all the time and reach for OKRs only when focus is the real problem. KPIs track the...
Sep. 4, 2026 | Posted by John Mousseau
A competitive advantage for a small business is a repeatable reason you win deals or keep customers at better margins, even when...
Sep. 3, 2026 | Posted by John Mousseau
To execute a strategic plan, turn your approved plan into a few owned priorities, a short weekly scoreboard, and a fixed meeting...
Sep. 1, 2026 | Posted by John Mousseau
Strategic decision making is how you choose between strong options when the stakes are high and the facts are incomplete. Better...
Nov. 14, 2015 | Posted by John Mousseau
A board meeting can mean two very different things. A corporate board of directors meets for governance: votes, oversight, and...
Most people don't think that they have enough time to understand and learn about how to create or start a successful small business using things like social media such as Facebook and Twitter, email, running website optimizations, making great personal and company tasks for the day and the year, using best practices, and more. With our easy to understand online blog posts about a wide range of topics such as money security, the free market, growing customers, starting the process of building a better product, and access to the tips and tricks that successful entrepreneurs that work with us share, you'll easily be able to follow the main point being made and move on to the next article with ease. It is our hope that after reading some of our articles that you will think to yourself, "I've got to get going on starting my business before my opportunities pass me by!" There is no particular order in which the articles need to be read, so pick a topic that interests you and start learning!
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