<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

5 Tips for Effective Digital Recruiting

Nov. 9, 2016 | Posted by The Alternative Board Worldwide
Overhead View Of Two Businessmen Having Meeting In Office Lobby

In the increasingly cut-throat world of employee recruiting, businesses that fail to devise effective digital recruitment strategies face the threat of getting left behind in the dust. That’s because, as the vast majority of prospective job candidates are soon to come from the millennial generation, digital technology is the best way to “speak their language” and draw the interest of this highly sought-after talent pool.

Here are five tips for crafting a digital hiring strategy that yields better results than more traditional recruitment efforts:

1. Focus on creating a memorable first impression.

Before undertaking any other efforts, it’s critically important that your business website—and particularly, your “Careers” page—impress job seekers from the instant they land on your site. The look and feel should be engaging, upbeat and informative (and of course, easy to navigate). A cluttered or amateurish site instantly conveys the notion that a business doesn’t have its act together—and can discourage candidates from looking any further.

Think of your site as a “company storefront” where visitors are treated to a display of your culture and products. Such a storefront must “deliver a cohesive brand image that reflects the company mission, vision and values,” notes HR expert Amber Hyatt. The brand experience, combined with in-depth job descriptions and online applications, “engages job seekers and helps them determine proactively if they are a cultural fit to the organization, and whether to apply.”

2. Showcase your brand on multiple platforms.

Remember, prospective candidates come to your business from a wide array of online sources. Putting together a noteworthy company profile on LinkedIn is a necessary first step—with special attention paid to highlighting your company culture—but no business can afford to stop there. Your brand must have a significant presence, and following, on Twitter, Facebook, Pinterest and Instagram as well.

Maintaining a consistent message across various platforms is key. Since it’s your brand that “gives you the ultimate credibility,” be sure to “use the same banners, icons and style across the platforms and continue this theme into your website.” This way, your brand and messaging are familiar wherever job seekers encounter them.

Want additional insight? Read 7 Steps for an Effective Hiring Process now to learn more

DOWNLOAD
3. Focus on providing content that engages and informs.

 

Both on your business and career sites, and in your social media outreach efforts, pay close attention to the kind of content you offer to followers. Tweets, posts, articles, etc., should reflect your company’s upbeat, employee-friendly culture. In order to reach the widest possible audience, mix things up with a blend of images, short videos, surveys, and so on that engage job candidates and keep them coming back for more.

4. Make the online job application process quick and easy to complete.

If you successfully grab the interest of a prospective candidate, don’t make the mistake of putting obstacles in the way of completing your online job applications. A variety of technology options should be considered, from dedicated candidate job portals to employee referral networks—anything that leverages integrated platforms to ease the application process. (Additionally, this will impress job seekers looking for companies proficient in digital technology.)

5. Incorporate big data in your recruiting efforts.

The same “big data” technology used to attract new customers can be applied to your recruiting efforts. Look into high-quality recruitment analytics programs that gather key data such as:

  • Typical applicant online behavior
  • Job website visits
  • Job description searches
  • Favorite social media platforms
  • Profile updates on LinkedIn, Facebook, etc.

“In the near future, most HR departments (many large companies already do) will have access to considerable pools of data that can tell a recruiter more about candidates than they know about themselves,” writes marketing specialist Aleah Radovich.

Adding a “digital dimension” to your recruiting strategies will broaden the range and scope of potential candidates, including the right type of talented individuals you want in your business.

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

How to Cultivate Engaged Employees
Aug. 22, 2019 | Posted by The Alternative Board Worldwide
You’ve hired a team of individuals with the skills, experience and knowledge to do their jobs well. Chances are, these employees sometimes go above and beyond their mandated responsibilities and lead...
How HR Can Help Boost Recruitment Efficiency
Aug. 8, 2019 | Posted by Ronita Mohan
Finding the right candidate for your small or medium business can often be a difficult task. The number of potential employees has increased over the past few years, but so have the needs of...
How To Manage Off Site Employees
Aug. 1, 2019 | Posted by Lucy Philips
Some difficulty in cultivating a cohesive, positive work culture may arise for companies with traveling employees. Not being in the same office, let alone the same time zone can lead some employers...
7 Tips for Managing Millennials on your Sales Team
Jul. 25, 2019 | Posted by The Alternative Board Worldwide
We often hear that millennial employees are a breed apart, and require a shift in management style and perspective. The same can be said about a millennial sales team and what’s needed to effectively...
How A Sales Performance Plan Can Help A Struggling Rep
May. 2, 2019 | Posted by Joe Zente, TAB Austin
Whenever a sales rep isn’t performing, it is time for swift and decisive action. Let’s say our rep (we’ll call him John) is falling short of his goals. Depending upon the extent to which John’s...
How One on One Meetings Create a Positive Office Culture
Apr. 30, 2019 | Posted by Max Woolf
As a manager, you have a lot of plates to spin and many hats to wear. With all of the work adding more meetings might be the last on your list. But, if you don’t run 1 on 1's with employees, you’re...
When You're the HR Department for Your Business
Apr. 23, 2019 | Posted by Phil Spensieri, TAB York Region
Human Resources (HR) is an area that seems to cause most business owners the highest amount of stress. Unfortunately, without an HR Department, HR issues become the responsibility of you, the...
How to set up virtual office for a small business
Apr. 18, 2019 | Posted by Gary Hoffman
Virtual Office Space Dos and Don'ts You’re ready to give your business an impressive corporate presence, but you’re not willing to plunk down millions of dollars for the office space, the permanent...
5 Employee Oriented Ways to Increase Productivity
Feb. 21, 2019 | Posted by Morgen Henderson
The standard corporate definition of productivity usually refers to getting more done in less time. And strategies like streamlining your meetings or investing in technology are common solutions. ...
Management Skills Part 1: Transitioning from Employee to Manager
Jan. 22, 2019 | Posted by Phil Spensieri, TAB York Region
In my work with business owners, many of them have expressed a desire to transition a certain employee to a more senior role at their company. However, this promotion sometimes doesn’t happen because...