<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Why is Personal Branding Important?

Jul. 5, 2022 | Posted by The Alternative Board TAB

These days, it seems like everyone from rock stars to accountants are proponents of personal branding. Why? Because they understand the value of creating and perpetuating a viable public identity affiliated with what they do best.

 

CEOs and business owners are, in many cases, the public face of their companies. As we’ve noted before, savvy business leaders know “it’s necessary to cultivate a personal brand that reflects the integrity, authenticity, and expertise they want for the business brand.” In essence, a personal brand is designed to evoke a favorable response among various stakeholders, including customers, employees, investors, etc.

 

Benefits of Personal Branding

 

Among other things, having a strong personal brand can help to drive sales. Often, “clients will seek out services because they’ve heard good things about [the brand] through word of mouth or other forms of social proof like testimonials or reviews on sites,” notes The Australian Business Journal.

 

And why does this happen? An effective personal brand can be a essential building block in establishing trust between a business and its target audience. A personal brand “explains why you do things and what you do,” notes marketing consultant David Coslett. It “makes people feel more comfortable, as if they know you!” and “clearly defines what your genuine intentions are, which is key when building trust.”

 

A strong personal brand is also a plus where “street cred” is concerned. As your online presence grows, so does your credibility as a thought leader. Increasingly—through value-added content, webinars, personal appearances, etc.—your reputation as an innovative leader becomes more firmly entrenched. In the best cases, this means that prospective clients who come across your name during an online search might say, “Oh, yeah, I’ve heard of her!” and proceed to investigate further.

 

With an impactful personal brand, you can also expand your professional network (which, in turn, can lead to more sales). People drawn to your online presence become part of a community of individuals who respect what you have to say and are eager to hear more. The value of this type of connection can’t be overstated.

 

 

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

What You Need to Do

 

Of course, building a personal brand requires a commitment on your part. You can delegate some of the nuts-and-bolts to others, i.e., creating a website, establishing a blog or podcast, etc. But you must be involved at some level throughout all stages of the process. Among the key elements:

 

Generally speaking, it’s more effective to choose a single platform (LinkedIn, Facebook, Twitter, Instagram) and begin the personal branding effort there. Digital entrepreneur Ryan White recommends “sticking to just one platform until you have mastered it before adding in another.” White defines “mastering” as “consistently posting quality content plus having your account growing daily on its own without much extra effort or energy.” From there, you can go on to master other platforms.

 

Speaking of content, it’s critically important that you share your expertise in some tangible manner, be it posting content on a blog, communicating via podcasts, generating articles and white papers, and/or appearing on public venues such as TV news shows or industry trade shows.

 

Your knowledge and experience are what make you unique—and potentially worth following by thousands of others. Share this knowledge and experience through written content that offers value to readers. Avoid delving into business abstractions and, particularly during these troubled times, leave politics out of your content. Taking a stand on some hot issue only runs the risk of alienating many of the people you want to reach.

 

Your company needs a strong brand to remain viable in the marketplace. The same could be said for your personal branding as a business and thought leader.


Want to learn more? Register for our free TAB Boss Webinar, “Discover the Power of Branding.”

 

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board TAB

Related posts

Keep Them Loyal - Changing Your Employment Mindset
Aug. 15, 2022 | Posted by Phil Spensieri
If you’re like me and you’ve had your business for 20-something years, then you know that gone are the days of the gold watch for staying loyal to a company for 30 years. Like many of my business...
4 Key Elements to Building Your Brand
Jul. 29, 2022 | Posted by The Alternative Board
Branding is the process of defining what your business stands for, crafting the positive impression you want associated with your products or services, then infusing those elements throughout your...
What Is Your Brand Personality?
Jul. 22, 2022 | Posted by The Alternative Board
Whether you recognize it or not, your business has a brand personality. The big question is, is it the one that you want? Brand personality is essentially the attributes one would ascribe to your...
The Advantages of Hiring Freelancers for Your Small Business
Jul. 13, 2022 | Posted by Phil Spensieri
Have you ever hired an employee only to have them resign a few weeks or months later? This is a fairly common and frustrating experience among business owners and has been exacerbated as a result of...
The Unique Nature of Personal Vision Statements and the Family
Jun. 23, 2022 | Posted by Allen Fishman
After graduating college with a law degree, I went to work for a publicly owned company. My boss informed me on the first day that my decisions needed to be guided by the principle that the purpose...
How to Improve Your Pricing and Supply Chain Management
Jun. 7, 2022 | Posted by Phil Spensieri
For nearly two years, the global supply chain crisis has wreaked havoc on businesses across the world. It wasn’t anything anyone expected, and many businesses had to adapt in order to survive. Even...
A Quick Guide to Effective Chain Supply Management
May. 26, 2022 | Posted by The Alternative Board TAB
Ensuring a disruption-free supply chain is (or should be) a key goal for every CEO and business leader. This facet of operations has become even more prominent, due to supply chain troubles surfacing...
Ways to Handle Supply Chain Shortages
May. 17, 2022 | Posted by The Alternative Board TAB
You don’t need a crystal ball to see that supply chain disruptions are likely to continue for some time to come. As we are all becoming painfully aware, supply chain disruption “is a major factor ...
How to Achieve Business Success by Knowing Your Strengths and Weaknesses
May. 10, 2022 | Posted by Phil Spensieri
Over my years as a business coach, I’ve heard hundreds of stories about how and why my clients got into business. Each story differs, but one thing remains common: every one of them got into business...
Inflation Busters: 15 PAINLESS ways to Reduce Your Business Expenses
May. 5, 2022 | Posted by Joe Zente, TAB Austin
Inflation Busters: 15 PAINLESS ways to Reduce Your Business Expenses April 20th, 2022 “Frugality drives innovation, just like other constraints.  One of the only ways to get out of a tight box is to...