<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Social Media Best Practices: The Power of @ for Your Business

Apr. 3, 2013 | Posted by The Alternative Board

How Social Media Adds to Your Customer Service

Today's fun fact: it happens to be the 40th anniversary of the first mobile phone conversation. Forty years later, the age of the mobile phone is here... and there... and everywhere. People travel with smartphones with apps allowing them to interact with your place from two fronts: personal and "social." Sometimes they are doing it simultaneously as well; ever see a customer in your office thumbing their phone like mad during a conversation or service lull? Yep.

Fact: If you have customers, you are a topic in social media whether by business name or your specific service/industry.

Like it or not, your company's name is occurring next to the @ or # symbols in the social media universe. As a wise social media marketer once said, "There is a conversation going on about you whether you're there or not. Why wouldn't you want to have a voice in it?"

Personal Anecdote Dead Ahead Into the Easter weekend, I traveled with my family to Houston to attend a family wedding and have a brief vacation. Since My Precious (that's my cell phone's nickname) is equipped with mobile check-in apps, I did my due diligence as a social media addict and "checked in" at our resort.

I infrequently get social media acknowledgement of my presence from the actual place (though that frequency is always growing), so my primary purpose is to glean check-in deals or a coveted app "badge."

Thus I was pleased to get a tweet back from the resort expressing their appreciation for my stay and extending any offering in their power to make it an enjoyable experience. 

(I was additionally amped at this response since the resort is managed by my stepfather. Two thumbs up, Greg!)

For those of you who like analogies, this is akin to a resort employee coming up in person to warmly greet me and let me know their wish is my command. That, my friends, is solid customer service from the social media realm of the @ symbol.

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

Fact: If you have customers, you are a topic in social media. 

Whether by business name or your specific service/industry, people are tweeting and updating about experiences directly related to your company. There is a power behind that @ symbol, but only if you take it up and use it. Listen. Engage. Respond. Don't be scared by the publicity of the conversation; embrace it as an opportunity to meet your customer from both fronts, personal and social, and give them that double-wow of excellent service.

A recent study from The Alternative Board revealed that 64% of small business owners are monitoring their social media accounts only one time per week or less. How often do you check in on your social platforms?

What are some ways you could engage a customer (happy or disgruntled) if they mention you in social media? Share your ideas below, and you may pick up some new ones!

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

9 Tips to Help Create a Living Company Culture in a Virtual Workplace
Jun. 26, 2020 | Posted by The Alternative Board
As businesses around the world have gone virtual, digital tools have helped keep most aspects of our work life functioning. Many businesses are reporting increases in productivity, with activities...
How to Improve Diversity in the Workplace
Jun. 9, 2020 | Posted by The Alternative Board
The U.S. is going through some challenging times right now, but a growing awareness of the value of diversity in business may prove to be of long-lasting value for us all. Though the future is...
Time for a Closer Look – Assess Your Business Practices For The New Normal
Jun. 3, 2020 | Posted by Phil Spensieri
For most, if not all, business owners COVID-19 has proven to be their biggest challenge yet. During the last couple of months, I’ve witnessed, firsthand, the resilience of many business owners...
Help Customers Stay Connected and Loyal to Your Business
May. 20, 2020 | Posted by The Alternative Board
Small businesses have always been challenged to attract and retain a loyal customer base. This challenge has been intensified a thousand times over because of the Coronavirus outbreak. Whatever their...
Ready To Reopen Your Business? Here Are 3 Questions to Consider
May. 5, 2020 | Posted by Phil Spensieri
As business owners, we’ve been waiting to receive the much anticipated “green light” to go back to work. As this day inches closer, you’ll need to devise a plan that addresses how your business will...
How to Reinvent Your Business from the Inside-Out
Apr. 30, 2020 | Posted by The Alternative Board
In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the COVID-19 outbreak, the “reinvention challenge” is...
A Balanced Mindset for Weathering the Pandemic
Apr. 28, 2020 | Posted by Dave Scarola
Never has the entire global economy come to a screeching halt. In past recessions or natural disasters, we have always been able to look to previous and similar events. Even if the latest recession...
Tips for Business Owners and Employees Working from Home
Mar. 18, 2020 | Posted by The Alternative Board
The Coronavirus COVID-19 outbreak has changed virtually everything about the way business is conducted right now. For the vast majority of businesses across the U.S., this means shuttering workplaces...
Why You Need a Customer Onboarding Process as a Business Owner
Mar. 10, 2020 | Posted by Phil Spensieri
Typically, I meet business owners who do not have a customer onboarding process unless they are in the software or hardware space. In IT, deploying and installing software or hardware goes...
Email marketing best practices you need to know...
Mar. 5, 2020 | Posted by Jodie Shaw
If you’ve been collecting email addresses for awhile, chances are you have hundreds or even thousands of names on your list. That’s a great start. But now what? Done correctly, email marketing can...