<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Social Media Matters: Who's Listening?

Mar. 21, 2013 | Posted by The Alternative Board Worldwide

Knowing Your Audience(s) on Social Media

Imagine me clapping my palms together and rubbing them together gleefully, and you'll get a strong idea of my vehemence with regards to audience in social media.

News Flash: You are going to screw up on social media. With the best of intentions and the most thorough social media strategy, you will still be human and forget which channel you're updating or which list you're posting to, and panic will ensue. However, the good news is: You can conquer social media, and it's all about Pauseand Control. Granted, there is far more to effective messaging on your social media channels, but for now let's focus on keeping your reputation intact and out of the danger zone.

PAUSE.

You've just crafted a witty, timely, and even epic update on your social media channel. As much as you might want need to get the jump on a story, announcement, or insight, you need to do one vital thing before clicking on that Send button. Lift your hands off the mouse/keyboard and take a pregnant pause. Do two things quickly:

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD
  • assess what you've just typed, linked, or attached, and ask yourself if this update has any negative consequences tied to it.
  • recall which channel you're on, who can potentially receive your update, and how they might react.

If you've taken that pause and have no misgivings about how your audience will take this update, proceed to send it on its merry way with a clear conscience. (Disclaimer: This is no guarantee reactions won't go completely awry from your prediction, but at least your odds are now better.)

CONTROL.

Technology is simply awesome, and the tools at our fingertips are getting progressively better. That said, it's important to remember that YOU, the user, are what drives the tool to its performance (not the other way around, in spite of trending addictions to connectivity). Thus before you wade recklessly into your daily social media forays, it's important to do two more things:
  • ask if your social media channel(s) of choice have announced any recent updates, and
  • do the legwork to familiarize yourself with those updates and how they impact your social media messaging.

Media theory has posited that technology can rule the person, or vice versa, or a balance flow of the two. I tend to agree with the last with the caveat that person trumps tech, at least in the case of social media tools. Just as you choose your words in real-life interactions, you too must determine when, where, and how to project messages into the online conversation.


Just to give you a treat for reading this far down another blog article about social media, here are some links to our favorite channels and their settings - review them now. Any of these need some cobwebs dusted off?

 

Facebook Lists for Friends

Facebook Privacy Settings

Twitter: How to Delete a Tweet <-- Be aware, it's still out there in the internet's eternal cache!

Google+ Tips on Sharing

LinkedIn: Managing Account Settings

Related articles

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

How to Appreciate (And Retain) Your Employees
Apr. 16, 2019 | Posted by The Alternative Board Worldwide
Any business that doesn’t place a high priority on employee appreciation is likely one that sees a fair degree of employee turnover. Back in the day, simply paying a worker on time—and perhaps...
Can You Have a "Fun" Workplace that's also Productive?
Apr. 11, 2019 | Posted by The Alternative Board Worldwide
Somewhere along the line, the idea of a serious, no-fun-zone workplace became institutionalized among American businesses. For a long time, that meant no intersection between “work” and “fun.”...
What are the Worst Mistakes You Can Make as a Leader?
Apr. 4, 2019 | Posted by The Alternative Board Worldwide
It takes a lot of smarts, experience, vision, intuition and skill to be an effective CEO or business owner. But all leaders must be mindful that their ability to make mistakes—just like everyone...
How Stronger Vendor Relationships Can Spur Growth
Apr. 2, 2019 | Posted by The Alternative Board Worldwide
Vendors may not seem like a high-priority constituency to most CEOs and business owners, but in fact, a strong business-vendor relationship can significantly boost growth. Unfortunately, many people...
Are You Ready For Your Exit?  Creating Your Exit Strategy
Mar. 26, 2019 | Posted by Phil Spensieri, TAB York Region
As a business owner, at some point, you will start thinking about what’s next; very often this thinking results in creating an exit strategy (or exit plan) Many business owners that I work with...
How to get better at Consultative Selling
Mar. 21, 2019 | Posted by Joe Zente, TAB Austin
Over the last year, I have interviewed over 100 salespeople on behalf of our clients.  I asked every one of them at the onset to describe their sales approach or methodology. In over 85% of cases,...
How A Brand Strategy Can Help Your Business Grow
Mar. 19, 2019 | Posted by The Alternative Board Worldwide
Amazingly, even in our highly brand-conscious times, it’s not always clear what people mean by “branding.” Different experts place emphasis on different elements in the brand strategy, so it’s...
How to Plan a "Pivot Strategy" to Grow Your Business
Mar. 12, 2019 | Posted by The Alternative Board Worldwide
“Failure” is a word no CEO or business owner is comfortable with. But inevitably, failure occurs all the time (in lesser or major ways) in the business world. Small companies can’t get a foothold in...
How to Plan for Your Company’s Expansion
Mar. 5, 2019 | Posted by The Alternative Board Worldwide
Successful business growth doesn’t happen accidentally. While there are times when rapid expansion occurs due to unforeseen factors such as large-scale market changes or shifts in demographics, for...
Networking To Grow Your Business
Mar. 4, 2019 | Posted by Phil Spensieri, TAB York Region
As a business owner, you can be so busy with other aspects of your business that you may neglect putting in the time to connect with like-minded people. Whether it’s online or in person, networking...