Project Management for Small Business V
A well planned success criteria should always start with the customer. Ask yourself who is the customer, and what will the customer expect from the project? This customer could be an external customer, an internal customer, or even the project stakeholder. Once the customer is identified, ask them what they want. For external customers, this can be difficult; especially if you're dealing with consumers. When you're dealing with consumers, find out who specifically to ask, and find out if their feedback is representative of all of your consumers. If you need to, use techniques such as focus groups to ascertain representative input.
- Frequency: Tweet at least 5 times per weekday and at least once on each weekend day.
- Followers: Acquire at least 500 followers within 6 months of tweeting.
- Service: Within 3 months, at least half of Hummingbird's customers should be following us on Twitter account.
- New Business: Acquire at least 3 new customers from Twitter during the first 6 months; and 1 new customer per month thereafter.
- Other: Our tweets must strike the right combination between fun and professionalism. If tweets are in conflict, professional should take priority over fun.
Keep one thing in mind when you're defining success criteria: almost no projects achieve their success criteria immediately after the project is completed. As you can see above, your project plan must include time frames in which various success criteria will be achieved. Just as importantly, the project should not be considered complete until all of the success criteria are met. It's important that your schedule, resource commitments, and budget reflect the timeline to achieve the criteria defined by your customer.
- CBT Nuggets Announces New Project Management Training Series (prweb.com)
- 15 Great Ways Project Management Can Help Your Growing Business (business2community.com)