<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Networking Made Easy

Oct. 8, 2013 | Posted by The Alternative Board Worldwide
Big Set Of Avatars Profile Pictures Flat Icons

There is a lot of advice dispensed from so called networking experts, but I'll bet you dollars to doughnuts I've been to more network events than most of them have. How many networking events have I been to?  I stopped counting a long time ago. In my vast experience, I've learned a trick or two.  Here is the information I'm willing to share.  If you see me at a networking event, lets swap cards.  I think the two of us could work together...


Networking:

  • Networking is not a time to sell, but a time to make contacts.
  • Ask about other networker's businesses, and then tell them about yours.
  • Find out how you and the person you’re networking with can benefit each other.

Events to Attend:

  • Focus on events that attract your target prospect.
  • Attend events outside the typical type of event you normally go to, as there are likely to be less people offering the same service as you.
  • Treat every event you attend as a networking opportunity.
  • Have a 30-second commercial (elevator speech) prepared.
  • Prepare you’re your name tag with a BIG first name and smaller business name.
  • Be the first to arrive. You will have a chance to start conversations quickly.
  • State your name, business, and a quick value statement when introduced.
  • Make connections with others by being a resource.

Business Cards:

  • Carry business cards at all times!
  • Make sure your business card conveys the correct message.
  • Consider including a picture on your business card for better recollection. People can usually only remember names for 24 hours.
  • Make a note on the back of business cards to jar your memory when you give someone a call.

When networking remember to:

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD
  • Listen, as this will help you understand other networker’s potential pains and challenges.
  • Use FORE (Family, Occupation, Recreation, Entertainment) to create bonding conversations.
  • Ask potential prospects “How can I help you?”
  • When you meet a good contact, make an appointment to get together right away.
  • Follow-up with handwritten notes or cards.

Top-of-the-Mind Awareness (TOMA):

  • How often do you contact your prospects?
  • What are you sending or saying to prospects?
  • What is your call to action?

Most importantly: Word-of-Mouth or Referral Marketing should be an integral part of your integrated marketing plan.

I hate to do this, but what networking guide would be complete without a little bit of stock dialogue?  Be interested, be interesting, and NEVER leave a networking event until you've handed out all of your business cards.  Happy prospecting!!

 

 

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

A Quick Guide to Crafting an Effective Call-to-Action
Jul. 11, 2019 | Posted by The Alternative Board Worldwide
With all the talk about content marketing and direct mail marketing that businesses must try to keep up with, one essential element sometimes gets lost in the mix. Improving click-through rates to...
How Direct Mail Marketing Is Changing
Jul. 4, 2019 | Posted by The Alternative Board Worldwide
Is direct mail part of your current marketing strategies? Using tailored messages to attract targeted prospects is a valued marketing tradition. This encompasses a broad range of materials, including...
4 Tips on Creating a “Customer Experience” Strategy
Jun. 6, 2019 | Posted by The Alternative Board Worldwide
In your company, how much thought is given to the quality of interactions between your customers and your business? The experience your customers have when interacting with your brand can make all...
Turning Loyal Customers into Brand Ambassadors
May. 30, 2019 | Posted by The Alternative Board Worldwide
Gaining loyal customers is just the first step in an effective growth strategy. For many companies, the hunt is on for individuals who are so taken by their products or services that they are willing...
5 Customer Service Blunders Made by Small Businesses
May. 28, 2019 | Posted by The Alternative Board Worldwide
Is “quality customer service” part of your brand promise? If so, you’ve made a commitment to deliver an outstanding buying experience each and every time a customer (or would-be customer) interacts...
How A Brand Strategy Can Help Your Business Grow
Mar. 19, 2019 | Posted by The Alternative Board Worldwide
Amazingly, even in our highly brand-conscious times, it’s not always clear what people mean by “branding.” Different experts place emphasis on different elements in the brand strategy, so it’s...
Networking To Grow Your Business
Mar. 4, 2019 | Posted by Phil Spensieri, TAB York Region
As a business owner, you can be so busy with other aspects of your business that you may neglect putting in the time to connect with like-minded people. Whether it’s online or in person, networking...
Why Branding Is Important to Your Marketing Efforts
Feb. 7, 2019 | Posted by The Alternative Board Worldwide
Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a business. In the twenty-first century, the concept of...
A Guide to Marketing Your Specialized Business
May. 29, 2018 | Posted by The Alternative Board Worldwide
  Specialized businesses have their own marketing opportunities and challenges. Also known as niche marketing, the focus is on connecting with a specific, targeted audience and communicating the...
Is “Emotional Marketing” the Best Way to Connect with Customers?
Apr. 24, 2018 | Posted by The Alternative Board Worldwide
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or...