<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Networking Made Easy - Using Word-of-Mouth or Referral Marketing

Oct. 8, 2013 | Posted by The Alternative Board
Big Set Of Avatars Profile Pictures Flat Icons

There is a lot of advice dispensed from so called networking experts, but I'll bet you dollars to doughnuts I've been to more network events than most of them have. How many networking events have I been to?  I stopped counting a long time ago. In my vast experience, I've learned a trick or two.  Here is the information I'm willing to share.  If you see me at a networking event, lets swap cards.  I think the two of us could work together...


Networking:

  • Networking is not a time to sell, but a time to make contacts.
  • Ask about other networker's businesses, and then tell them about yours.
  • Find out how you and the person you’re networking with can benefit each other.

Events to Attend:

  • Focus on events that attract your target prospect.
  • Attend events outside the typical type of event you normally go to, as there are likely to be fewer people offering the same service as you.
  • Treat every event you attend as a networking opportunity.
  • Have a 30-second commercial (elevator speech) prepared.
  • Prepare you’re your name tag with a BIG first name and smaller business name.
  • Be the first to arrive. You will have a chance to start conversations quickly.
  • State your name, business, and a quick value statement when introduced.
  • Make connections with others by being a resource.

Business Cards:

  • Carry business cards at all times!
  • Make sure your business card conveys the correct message.
  • Consider including a picture on your business card for better recollection. People can usually only remember names for 24 hours.
  • Make a note on the back of business cards to jar your memory when you give someone a call.

When networking remember to:

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD
  • Listen, as this will help you understand other networker’s potential pains and challenges.
  • Use FORE (Family, Occupation, Recreation, Entertainment) to create bonding conversations.
  • Ask potential prospects “How can I help you?”
  • When you meet a good contact, make an appointment to get together right away.
  • Follow-up with handwritten notes or cards.

Top-of-the-Mind Awareness (TOMA):

  • How often do you contact your prospects?
  • What are you sending or saying to prospects?
  • What is your call to action?

Most importantly: Word-of-Mouth or Referral Marketing should be an integral part of your integrated marketing plan.

I hate to do this, but what networking guide would be complete without a little bit of stock dialogue?  Be interested, be interesting, and NEVER leave a networking event until you've handed out all of your business cards.  Happy prospecting!!

 

 

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

Quick and Easy Way to Maintain an Active LinkedIn Presence
May. 27, 2022 | Posted by The Alternative Board
LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous...
Tips For Improving Your Networking Skills This Spring
Apr. 19, 2022 | Posted by Phil Spensieri
Love it or hate it, networking is essential for business growth and success. It’s often the bane of existence for many business owners that I work with. But if done right, you can take the hassle of...
How Social Media Can Drive Product Innovation
Apr. 15, 2022 | Posted by The Alternative Board TAB
The process of product innovation has, for some time, relied upon a cadre of forward-thinkers within an organization, and/or soliciting input from customer surveys and focus groups. These methods...
When a Business Owner Wears a Selling Hat
Mar. 4, 2022 | Posted by The Alternative Board
If you are like most business owners of small or mid-sized businesses, there are times you must put on your Selling Hat. When you put on that Selling Hat, your mindset needs to change to one of “What...
5 Ways To Manage A Remote Sales Team
Nov. 5, 2021 | Posted by The Alternative Board
Sales leaders have struggled with managing remote sales teams even before the pandemic. Today, with an increasing number of organizations moving partially or fully remote, the need to put practices...
Phone Sales Mistakes Your Team Might Be Making
Oct. 28, 2021 | Posted by The Alternative Board
Cold calls and other approaches to phone sales might not be considered as vital as they once were, but many businesses still rely on this method for customer acquisition. That’s all well and good, as...
How to Lead More Productive Sales Meetings
Oct. 26, 2021 | Posted by The Alternative Board
Sales meetings, like business meetings in general, come fraught with potential minefields. They’re often perceived by team members as a waste of time, too predictable and boring, not long enough or...
5 Surefire Ways to Boost Repeat Sales
Oct. 19, 2021 | Posted by The Alternative Board
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again for your products or services should be at the very...
Increase Online Traffic by Improving Your Website’s Design
Oct. 12, 2021 | Posted by Emma Carter
  You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads and customers. However, what if you’re not...
Cost-effective Ways to Drive Traffic To Your Website
Oct. 1, 2021 | Posted by The Alternative Board
You have invested the time, money, and resources needed to build a great website. But how do you draw traffic to it? This is the question on every entrepreneur's mind, and rightfully so. Your website...