<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

One Stop Shop: Hootsuite for Social Media Management

Feb. 13, 2013 | Posted by The Alternative Board

One Stop for Social Media

 

Without worrying about the tens if not hundreds of social media channels available out there, let's assume you intend to brand yourself on a few of the most popular:  Facebook, Twitter, LinkedIn, and YouTube. Got an update you want to share? You can compose it in the first channel, and then proceed to copy/paste it into each remaining channel until you've covered your social media spectrum. If this sounds tedious, it's because it is...

Enter the Hootsuite platform! One of many tools out there for one-stop social media management, this is an excellent way to monitor and manage all of your feeds from one window. Each feed has its own tab, but the kicker is the text field at the top: you can compose one message and then select the profile(s) to post it! Offering both free and premium memberships, working in Hootsuite can streamline your approach and, more importantly, your monitoring of your brand's engagement.

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

A few other nice features included in the Hootsuite interface:

  • Schedule updates (great if you are leading up to an event or planning a campaign).
  • Use the character counter to ensure you aren't going over your limit (i.e. Twitter).
  • Option to "shrink links" you want to share (especially helpful if you have that character limit).
  • Add up to five feeds in Hootsuite Free - more in Hootsuite Pro (premium) - including tabs for keyword searches, lists, etc.

Remember, there's an online conversation going on all day, every day, and it's likely talking about you. It's up to you if you decide to join or not. It's why Social Media Matters.

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

What Does Workplace Health and Safety Look Like Now?
May. 14, 2020 | Posted by The Alternative Board
As businesses across the U.S. slowly begin to reopen, there’s renewed focus on what constitutes a safe and healthy workplace. From the start of the COVID-19 epidemic, business owners and CEOs have...
Ready To Reopen Your Business? Here Are 3 Questions to Consider
May. 5, 2020 | Posted by Phil Spensieri
As business owners, we’ve been waiting to receive the much anticipated “green light” to go back to work. As this day inches closer, you’ll need to devise a plan that addresses how your business will...
A Balanced Mindset for Weathering the Pandemic
Apr. 28, 2020 | Posted by Dave Scarola
Never has the entire global economy come to a screeching halt. In past recessions or natural disasters, we have always been able to look to previous and similar events. Even if the latest recession...
Tips for Business Owners and Employees Working from Home
Mar. 18, 2020 | Posted by The Alternative Board
The Coronavirus COVID-19 outbreak has changed virtually everything about the way business is conducted right now. For the vast majority of businesses across the U.S., this means shuttering workplaces...
Email marketing best practices you need to know...
Mar. 5, 2020 | Posted by Jodie Shaw
If you’ve been collecting email addresses for awhile, chances are you have hundreds or even thousands of names on your list. That’s a great start. But now what? Done correctly, email marketing can...
Growth Explained: Ways to Expand Your Company's Potential
Feb. 4, 2020 | Posted by Grace Fenson
One of the main reasons why many businesses fail is due to lack of scaling. It's not enough to just have a good idea and an excellent marketing strategy. To remain competitive, you need to find new...
How to Prepare Employees for AI and the Future of Work
Sep. 3, 2019 | Posted by The Alternative Board
No one can say with certainty what the future of work will look like. But many elements are already in place, and employers should think long and hard about how their workplace will evolve as the...
What's the Difference Between Business Development and Sales?
Jul. 18, 2019 | Posted by The Alternative Board
At first glance, there doesn’t appear to be much distinction between business development and sales. Aren’t both activities geared towards generating more profit for the organization? Isn’t a sales...
A Quick Guide to Crafting an Effective Call-to-Action
Jul. 11, 2019 | Posted by The Alternative Board
With all the talk about content marketing and direct mail marketing that businesses must try to keep up with, one essential element sometimes gets lost in the mix. Improving click-through rates to...
The Reality Factor: How Direct Mail Marketing Is Changing
Jul. 4, 2019 | Posted by The Alternative Board
Is direct mail part of your current marketing strategies? Using tailored messages to attract targeted prospects is a valued marketing tradition. This encompasses a broad range of materials, including...