<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Digital Marketing Trends that Can Help Your Business

Sep. 15, 2021 | Posted by The Alternative Board

These days, “marketing” has become synonymous with “digital marketing” – a key element of any business’s overall approach to attracting and retaining customers.

The good news is, effective digital marketing in many cases involves far less expense than marketing techniques back in the day (billboards, print, TV and radio spots, etc.). But regardless of the price, digital marketing only works if you do it right.

Here are some recent trends worth exploring for your own marketing objectives:

Make sure your website is optimized.

No trend is more noteworthy than marketing aimed at the nearly universal use of mobile devices. For this reason, it’s essential that your business website (and all other digital marketing materials) be fully optimized for viewing on a phone or mobile device’s small screen. Remember, “most consumers decide whether they will stay or leave a site within the first 3 seconds,” notes Forbes. Be sure to include “captivating images and copy to keep them engaged” right from the outset.

Your website must be optimized so that it downloads quickly on a mobile device, regardless of where or how a prospective customer is looking at it.

Look to social media and trade associations for ideas, trends, and other strategies.

You don’t have to re-invent the wheel every time you embark on a digital marketing campaign. By staying aware of what’s happening on social media, you’ll often get a good idea about how to tailor your next campaign. Digital Ink offers the following tips:

• Maintain contact with professional colleagues and other industry professionals on their social media channels.

• Stay current with leading figures in your industry on their LinkedIn pages.

• Explore the world of Twitter influencers in your industry and connect with them.

• Remain alert to ever-changing Twitter topics and hashtags.

• Become a member of Facebook groups related to your industry.

Joining a trade association or participating in an industry conference are other ways of coming up with new ideas for your digital marketing efforts. Not only can you make valuable one-to-one contacts, “most associations will also bring in speakers for seminars and lunch ‘n learns that can help you to stay ahead of the curve.

Leverage the power of video.

These days, marketing content often plays backup to the powerful appeal of visual elements, such as images and video. More specifically, live video is enjoying a growth period at present. That’s because live video is “interactive and allows the audience to be part of the conversation by calling in or leaving a comment that can be answered during the live session, notes PieSync. Two things to remember when it comes to video:

• Be sure to include valuable content that addresses customers’ key concerns, in order to be more relevant compelling.

• Optimizing the video “you upload on YouTube with relevant keywords will increase the chances of your video getting more views.”

Best of all, making videos with your phone or specific apps has become easier than ever.

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

Your digital marketing efforts should always be multi-channel.

Keep in mind that consumers discover (and then research) businesses through a variety of channels and platforms—everything from text messaging and blog posts to social media and pop-up ads on various websites. No business can afford to have an interested consumer encounter mixed messaging on these outlets, and thereby become confused by what that business offers in products or services.

Once you’ve determined the wording and design of your marketing campaign, be sure the messaging is consistent across channels, and that wherever a consumer encounters a link to your business, they’ll come to it with the same expectations.

Find out more about how to benefit from digital marketing efforts. Register for our free TAB Boss Webinar, “25 Digital Must-Haves to Drive Traffic, Sales and Leads.”

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

How to Improve Website Traffic Conversion
Aug. 23, 2022 | Posted by Boris Kimelman
Advertising prices are steadily rising and the measurability of advertising tools is eroding. Brands are currently operating in a state of blindness, so it is important for business owners to...
Quick and Easy Way to Maintain an Active LinkedIn Presence
May. 27, 2022 | Posted by The Alternative Board
LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous...
Tips For Improving Your Networking Skills This Spring
Apr. 19, 2022 | Posted by Phil Spensieri
Love it or hate it, networking is essential for business growth and success. It’s often the bane of existence for many business owners that I work with. But if done right, you can take the hassle of...
How Social Media Can Drive Product Innovation
Apr. 15, 2022 | Posted by The Alternative Board TAB
The process of product innovation has, for some time, relied upon a cadre of forward-thinkers within an organization, and/or soliciting input from customer surveys and focus groups. These methods...
When a Business Owner Wears a Selling Hat
Mar. 4, 2022 | Posted by The Alternative Board
If you are like most business owners of small or mid-sized businesses, there are times you must put on your Selling Hat. When you put on that Selling Hat, your mindset needs to change to one of “What...
5 Ways To Manage A Remote Sales Team
Nov. 5, 2021 | Posted by The Alternative Board
Sales leaders have struggled with managing remote sales teams even before the pandemic. Today, with an increasing number of organizations moving partially or fully remote, the need to put practices...
Phone Sales Mistakes Your Team Might Be Making
Oct. 28, 2021 | Posted by The Alternative Board
Cold calls and other approaches to phone sales might not be considered as vital as they once were, but many businesses still rely on this method for customer acquisition. That’s all well and good, as...
How to Lead More Productive Sales Meetings
Oct. 26, 2021 | Posted by The Alternative Board
Sales meetings, like business meetings in general, come fraught with potential minefields. They’re often perceived by team members as a waste of time, too predictable and boring, not long enough or...
5 Surefire Ways to Boost Repeat Sales
Oct. 19, 2021 | Posted by The Alternative Board
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again for your products or services should be at the very...
Increase Online Traffic by Improving Your Website’s Design
Oct. 12, 2021 | Posted by Emma Carter
  You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads and customers. However, what if you’re not...