<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Cost-effective Ways to Drive Traffic To Your Website

Oct. 1, 2021 | Posted by The Alternative Board
savings

You have invested the time, money, and resources needed to build a great website. But how do you draw traffic to it? This is the question on every entrepreneur's mind, and rightfully so. Your website is your digital storefront, and if no one is visiting it, what use is it?

Whether trying to attract your first visitor or the millionth, generating website traffic is a massive part of growing your business. If you have a well-optimized website positioned to convert visitors into customers, an increase in website traffic will directly translate into more sales.

We reached out to our TAB members to get tips on how they are effectively generating website traffic.

#1 Add a QR code to your business cards.

Many TAB Members are having success with a QR code printed on their business cards, and they are specifically effective at directing people to your website.

Something about human behavior and curiosity results in most people scanning the code to see "where it goes." Therefore, your website home page must be designed with this in mind. What this specific audience sees on your website in the first five seconds will determine if they stay longer and whether they will delve deeper into the website.

Tip: Depending on your marketing plan or operating plan (for existing customers, suppliers, etc.), you might try it without any other contact information on the card, thus, driving the person to scan the code to contact you.

Joe Palmer, TAB member, North Texas
https://www.linkedin.com/in/joe-palmer-tab/

 

#2 Use five key areas that generate website traffic: paid, social, SEO, email, blogging/vlogging.

There are many tactics you can use to drive traffic to your website. Here are the obvious ones:

• Paid
• Social
• SEO
• Email Marketing
• Blogging / Vlogging

If you are B2C or D2C, it will be different than if you are B2B.

Much of our membership is B2B, so I will suggest that to get more traffic to your website, you need to start blogging or vlogging.

Going back into my elementary school days, I remember one of my teachers, Mrs. Rumberg, telling us to share with others and not give to select people but share with everyone. The premise of sharing with everyone is the same as digital marketing in 2021 —create rapport and give more of yourself.

B2B relationships start with rapport. Rapport begins by building a relationship without asking for anything in return. Then comes the authentic sharing of yourself, as well as sharing the value you are selling.

This is not done with clickbait or a catchy picture but with authenticity, sincerity, and a sharing mindset.

Today's digital marketing vehicle differs from Mrs. Rumberg's classroom —it is now blogging or vlogging, but the main idea remains the same.

TIP: Create your content, and invite your prospects or thought leaders to attract viewers. You not only drive traffic to your website, but you also create content for your social media to drive them to your website.

The advantage of using this approach for your marketing forces you to up your value proposition, increasing your company's worth, and that's a true win-win.

Have fun with this, and I'll be happy to be your first guest, so call me.

Larry Reines, TAB Member, Closter, NJ
https://www.linkedin.com/in/larryreines/

Want additional insight? Read 5 Ways Business Owners and CEOs Prepare to Seize Opportunities now to learn more

DOWNLOAD

#3 Ask for reviews

I use Google reviews as a primary method to attract new clients to my website. At the end of a successful engagement, I ask my client to submit a Google review. Having five-star reviews will prompt the Google algorithm to place your page higher in search results. I have not used pay per click, and I still get my leads routinely through Google search.

Tip: Ask your clients for a review at the end of every successful session.

Tom Pauls – SCL Search and TAB Member, Mississauga, Ontario

https://www.linkedin.com/in/tompauls/

 

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

How to Improve Website Traffic Conversion
Aug. 23, 2022 | Posted by Boris Kimelman
Advertising prices are steadily rising and the measurability of advertising tools is eroding. Brands are currently operating in a state of blindness, so it is important for business owners to...
Quick and Easy Way to Maintain an Active LinkedIn Presence
May. 27, 2022 | Posted by The Alternative Board
LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous...
Tips For Improving Your Networking Skills This Spring
Apr. 19, 2022 | Posted by Phil Spensieri
Love it or hate it, networking is essential for business growth and success. It’s often the bane of existence for many business owners that I work with. But if done right, you can take the hassle of...
How Social Media Can Drive Product Innovation
Apr. 15, 2022 | Posted by The Alternative Board TAB
The process of product innovation has, for some time, relied upon a cadre of forward-thinkers within an organization, and/or soliciting input from customer surveys and focus groups. These methods...
When a Business Owner Wears a Selling Hat
Mar. 4, 2022 | Posted by The Alternative Board
If you are like most business owners of small or mid-sized businesses, there are times you must put on your Selling Hat. When you put on that Selling Hat, your mindset needs to change to one of “What...
5 Ways To Manage A Remote Sales Team
Nov. 5, 2021 | Posted by The Alternative Board
Sales leaders have struggled with managing remote sales teams even before the pandemic. Today, with an increasing number of organizations moving partially or fully remote, the need to put practices...
Phone Sales Mistakes Your Team Might Be Making
Oct. 28, 2021 | Posted by The Alternative Board
Cold calls and other approaches to phone sales might not be considered as vital as they once were, but many businesses still rely on this method for customer acquisition. That’s all well and good, as...
How to Lead More Productive Sales Meetings
Oct. 26, 2021 | Posted by The Alternative Board
Sales meetings, like business meetings in general, come fraught with potential minefields. They’re often perceived by team members as a waste of time, too predictable and boring, not long enough or...
5 Surefire Ways to Boost Repeat Sales
Oct. 19, 2021 | Posted by The Alternative Board
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again for your products or services should be at the very...
Increase Online Traffic by Improving Your Website’s Design
Oct. 12, 2021 | Posted by Emma Carter
  You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads and customers. However, what if you’re not...