<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=349935452247528&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

Take Your Referral Marketing System to the Next Level

Apr. 29, 2014 | Posted by The Alternative Board

At TAB, we are bringing together thousands of business owners, Presidents and CEOs to share business tips and advice that will help their businesses achieve greater success. We like to share these solutions with the greater business community in our monthly newsletter, TAB’s Business Tips from the Top. This month’s business tips focus on various marketing techniques that can help you take your business to the next level.

We recently did an in-depth blog series on creating an effective referral marketing system. When this business tip came through our TAB Connect channel, I just knew we had to share it! One of our TAB Board members shares that he includes vendors in his referral marketing system. Oftentimes we look to our clients to give us referrals, but another good place to ask for referrals is from vendors.

Your vendors know you and your business quite well. The advantage to your vendors in providing you with referrals is that it helps keep you as their customer. They also want to keep you happy.

Pro Business Tip: Include a vendor referral document with each of their payments. That way, you know they are opening the envelope! Provide several ways for the vendor to send you their referrals, whether it is mailing, emailing or faxing the completed document back to you, or encourage them to call or email you informally with a referral’s contact information.

It is important to make sure you are keeping your referral marketing system consistently active. Including vendors is a great referral marketing idea that will only help build up your sales pipeline. Have you started your referral marketing system yet? What referral marketing ideas have you tried that have worked or not worked for you?

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

How to Improve Website Traffic Conversion
Aug. 23, 2022 | Posted by Boris Kimelman
Advertising prices are steadily rising and the measurability of advertising tools is eroding. Brands are currently operating in a state of blindness, so it is important for business owners to...
Quick and Easy Way to Maintain an Active LinkedIn Presence
May. 27, 2022 | Posted by The Alternative Board
LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous...
Tips For Improving Your Networking Skills This Spring
Apr. 19, 2022 | Posted by Phil Spensieri
Love it or hate it, networking is essential for business growth and success. It’s often the bane of existence for many business owners that I work with. But if done right, you can take the hassle of...
How Social Media Can Drive Product Innovation
Apr. 15, 2022 | Posted by The Alternative Board TAB
The process of product innovation has, for some time, relied upon a cadre of forward-thinkers within an organization, and/or soliciting input from customer surveys and focus groups. These methods...
When a Business Owner Wears a Selling Hat
Mar. 4, 2022 | Posted by The Alternative Board
If you are like most business owners of small or mid-sized businesses, there are times you must put on your Selling Hat. When you put on that Selling Hat, your mindset needs to change to one of “What...
5 Ways To Manage A Remote Sales Team
Nov. 5, 2021 | Posted by The Alternative Board
Sales leaders have struggled with managing remote sales teams even before the pandemic. Today, with an increasing number of organizations moving partially or fully remote, the need to put practices...
Phone Sales Mistakes Your Team Might Be Making
Oct. 28, 2021 | Posted by The Alternative Board
Cold calls and other approaches to phone sales might not be considered as vital as they once were, but many businesses still rely on this method for customer acquisition. That’s all well and good, as...
How to Lead More Productive Sales Meetings
Oct. 26, 2021 | Posted by The Alternative Board
Sales meetings, like business meetings in general, come fraught with potential minefields. They’re often perceived by team members as a waste of time, too predictable and boring, not long enough or...
5 Surefire Ways to Boost Repeat Sales
Oct. 19, 2021 | Posted by The Alternative Board
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again for your products or services should be at the very...
Increase Online Traffic by Improving Your Website’s Design
Oct. 12, 2021 | Posted by Emma Carter
  You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads and customers. However, what if you’re not...