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Pulse Survey

Strategic Planning

Strategic Planning

This is a high-level summary of our key findings from the 2013 Small Business Pulse Survey. This survey concentrated on Strategic Planning of Business Owners. 

  • Small business owners consider "action plan and tactics" to be the most important area of their business.
  • The majority of TAB members surveyed indicate they review and adjust their strategic plan quarterly. Compared to the majority of no-TAB embers who adjust annually.
  • Only 4 out of 10 business owners rate their written strategic plan as "good". 
  • The primary reason business owners cited for having no written strategic plan for their business was "not enough time, too busy". 

 

Future Outlook

  • Business owners who describe their strategic plan as "excellent" or "good" are much more likely to project a sharp increase in profits and sales revenue next year. 
  • Of all areas expected to benefit from a strategic plan, Sales Revenue is where most business owners expect to benefit once the plan is implemented.
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According to Gartner, 77% of B2B buyers state that their latest purchase was very complex or difficult. In addition, buyers are spending significantly less time with sellers, reducing their ability to influcent the purchasing decision. Utilizing the fundamentals of sales enabelment aids sellers in delivering more effective sales conversations and relevant content, leading to increased buyer engagement and increased win rates. 

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