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Pulse Survey

Strategic Planning

Strategic Planning

This is a high-level summary of our key findings from the 2013 Small Business Pulse Survey. This survey concentrated on Strategic Planning of Business Owners. 

  • Small business owners consider "action plan and tactics" to be the most important area of their business.
  • The majority of TAB members surveyed indicate they review and adjust their strategic plan quarterly. Compared to the majority of no-TAB embers who adjust annually.
  • Only 4 out of 10 business owners rate their written strategic plan as "good". 
  • The primary reason business owners cited for having no written strategic plan for their business was "not enough time, too busy". 

 

Future Outlook

  • Business owners who describe their strategic plan as "excellent" or "good" are much more likely to project a sharp increase in profits and sales revenue next year. 
  • Of all areas expected to benefit from a strategic plan, Sales Revenue is where most business owners expect to benefit once the plan is implemented.
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