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Pulse Survey

Strategic Planning

Strategic Planning

This is a high-level summary of our key findings from the 2013 Small Business Pulse Survey. This survey concentrated on Strategic Planning of Business Owners. 

  • Small business owners consider "action plan and tactics" to be the most important area of their business.
  • The majority of TAB members surveyed indicate they review and adjust their strategic plan quarterly. Compared to the majority of no-TAB embers who adjust annually.
  • Only 4 out of 10 business owners rate their written strategic plan as "good". 
  • The primary reason business owners cited for having no written strategic plan for their business was "not enough time, too busy". 

 

Future Outlook

  • Business owners who describe their strategic plan as "excellent" or "good" are much more likely to project a sharp increase in profits and sales revenue next year. 
  • Of all areas expected to benefit from a strategic plan, Sales Revenue is where most business owners expect to benefit once the plan is implemented.
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How to to Connect Your Business Goals to Your Marketing and Measure Results

Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if your ROI is as good as it should be?

In this hour-long webinar, Mike Black, CEO of Inciting Marketing, will take you through the process involved with mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results.

By attending this webinar, you will:

  • Learn how to connect your business goals to your marketing campaigns. 
  • Learn how to measure the progress of your marketing efforts and quantify end results.
  • Receive a sample measurement plan. 
Register Here