Rod Woodcock Top Business Coach

Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.

Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.

Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.

Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.

We have an excellent group of professional business owners. I learn something from them each month. Hearing and seeing what they are doing in their business is motivational for me. And they are not "yes" people. They tell me when I should be doing something differently.

Lynn Gastineau

Gastineau Log Homes, Inc. TAB MEMBER SINCE 1993

The guidance of The Alternative Board has helped me increase our revenue. The time I have saved and the return my firm has gotten has exceeded our financial and time investment. I am impressed with the organization.

Steven Kramer, Esq.

Feldman, Kramer & Monaco PC MEMBER SINCE 2010

Feedback from other business owners who understand the nature of entrepreneurs and their businesses, and can share their own experiences with proven solutions and creative conceptual thinking.

David Hirsch

Charles Leonard, Inc MEMBER SINCE 2011

The Best Business Practices: What You Need To Know

As business scales, circumstances change, and every company must adapt to new situations. Some businesses decide to experiment with different ...

What An Operating Plan Is and Why You Need One

Most companies spend valuable time and resources to create strategic plans, giving their best to outline a strategy that establishes a solid ...

“Culture Eats Strategy For Breakfast” - What Does it Mean?

There is a famous Peter Drucker quote that says that "culture eats strategy for breakfast". This implies that the culture of your company always ...

How to Have an Uncomfortable Conversation when Team Members Miss Targets and Goals

No one likes to engage in “uncomfortable” or “difficult” conversations. Unfortunately, these conversations are sometimes necessary—particularly when ...

How Local Volunteering Builds a Better Culture and Community

There are many compelling reasons for incorporating a volunteer element in your company culture. For one thing, marshalling the power of your ...

Instilling a Sense of Accountability in Your Workforce

“Accountability” is another word for ownership—the attitude that “when an employee says that they will do something, they follow through with it and ...

How to Turn Negative Customer Feedback into an Advantage

In this digital world, it is perhaps more relevant today that business owners provide a prompt and “unemotionally charged” response to negative ...

How to Create A Culture of Accountability In Your Workplace

Accountability in the workplace means that all employees should be responsible and aware of their actions, performance, decisions and behaviour. It ...

A Business' Exponential Growth Explained: 5 Ways to Expand Your Company's Potential

One of the main reasons why many businesses fail is due to lack of scaling. It's not enough to just have a good idea and an excellent marketing ...

Boost Retention by Building a Great Workplace Community

The term “company culture” gets tossed around a lot lately, and it’s true that a strong corporate culture can make a big difference in boosting ...

TAB Fraser Valley

BRITISH COLUMBIA, canada

Rod Woodcock

Owner

TAB Fraser Valley
BRITISH COLUMBIA, CANADA