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TAB Fraser Valley


Rod Woodcock


TAB Fraser Valley

Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.

Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.

Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.

Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.

Member Success

We have an excellent group of professional business owners. I learn something from them each month. Hearing and seeing what they are doing in their business is motivational for me. And they are not "yes" people. They tell me when I should be doing something differently.
Lynn Gastineau
Gastineau Log Homes, Inc. TAB MEMBER SINCE 1993
The guidance of The Alternative Board has helped me increase our revenue. The time I have saved and the return my firm has gotten has exceeded our financial and time investment. I am impressed with the organization.
Steven Kramer, Esq.
Feldman, Kramer & Monaco PC MEMBER SINCE 2010
Feedback from other business owners who understand the nature of entrepreneurs and their businesses, and can share their own experiences with proven solutions and creative conceptual thinking.
David Hirsch
Charles Leonard, Inc MEMBER SINCE 2011
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