Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
In recent years, The Alternative Board (TAB) released a Small Business Pulse Survey, which focused on the time management and productivity challenges ...Read more
Like all other facets of society, the business world has undergone seismic changes in the past year. However, one operational element—the recruitment ...Read more
Every business needs a strategic plan. Every business needs a business plan. It’s knowing precisely what each plan entails and when that plan can be ...Read more
Salespeople all agree about the importance of “ABC” (Always Be Closing), but there’s considerable diversity of opinion on how to go about it. The ...Read more
Most businesses offer a solution to problems or otherwise fulfill a need experienced by their target audience. They can only go on doing this if—in ...Read more
Employee recruitment, training, and orientation are critical to the success of any organization. A well-thought-out and executed onboarding plan ...Read more
Kick off your business in 2021 on the right foot by starting at the foundation of every successful business: strategy. Strategy is even more ...Read more
In “normal” times, businesses often face the challenge of reducing expenditures while maintaining efficiency and productivity within their business ...Read more
We hear a lot of talk about the importance of employee engagement, but how well do members of your sales team engage with current and prospective ...Read more