Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
For most, if not all, business owners COVID-19 has proven to be their biggest challenge yet. During the last couple of months, I’ve witnessed, ...Read more
As businesses start opening up again and some sort of normalcy hopefully emerges soon, business owners and CEOs might take this time to look at their ...Read more
Small businesses have always been challenged to attract and retain a loyal customer base. This challenge has been intensified a thousand times over ...Read more
Thanks to the Coronavirus, the world as we knew it seems forever changed. In business, the pandemic has created a lot of opportunities to innovate ...Read more
As businesses across the U.S. slowly begin to reopen, there’s renewed focus on what constitutes a safe and healthy workplace. From the start of the ...Read more
As the global pandemic reminds us, the only constant in business (and life) is change. Some business owners and CEOs are more open to this principle ...Read more
Several friends have sent me a picture of an EBITDAC coffee mug this week. As it states, EBITDAC stands for Earnings Before Interest, Taxes, ...Read more
As business owners, we’ve been waiting to receive the much anticipated “green light” to go back to work. As this day inches closer, you’ll need to ...Read more
In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the ...Read more