Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
Fewer customers, fewer sales, decreased revenue streams. These conditions are familiar to virtually all CEOs and small business owners during this ...Read more
Keeping cash flow viable is a challenge for small businesses in the best of times. And we can all likely agree, this is not the best of times. With ...Read more
While every business owner has their own story about how they got started in business, if there’s one thing we all share in common, it’s that we hope ...Read more
As Winston Churchill said, “All men make mistakes, but only wise men learn from their mistakes.” Being a leader comes with a lot of responsibilities ...Read more
“Diversity” and “inclusiveness” are terms we frequently encounter today, both in the press and throughout the business world. People have become more ...Read more
With the strains of rolling shutdowns across the country, many businesses are finding their profits diminished or uncertain. Many leaders are relying ...Read more
If the last few months have shown us anything, it’s that even the most successful businesses can have trouble surviving in times of uncertainty. No ...Read more
The trend towards recruiting and hiring remote workers was already in place prior to the outbreak of the COVID-19 virus. It now appears that most ...Read more
As businesses around the world have gone virtual, digital tools have helped keep most aspects of our work life functioning. Many businesses are ...Read more