Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
All businesses need to grow, but at what pace and how quickly should they scale that growth? These questions intrigue (and sometimes torment) ...Read more
Think about how you choose to make your purchase. There’s research you do online, or perhaps you’ve bought a product or service from a particular ...Read more
Crafting a customer survey that gauges satisfaction with your business isn’t as easy as it looks. If the survey is comprised of misleading questions, ...Read more
I’m surprised by how many times a business owner can’t name their competitors. Why is this the case? Aside from when businesses bid for the same ...Read more
Visuals can help even the most confused customer figure your product out and they can explain a complex process in a very consumable way. I mean, ...Read more
In your company, how much thought is given to the quality of interactions between your customers and your business? The experience your customers ...Read more
Over the years, I’ve coached many business owners as they’ve worked to expand their business. Whether it’s the physical expansion of your office ...Read more
Gaining loyal customers is just the first step in an effective growth strategy. For many companies, the hunt is on for individuals who are so taken ...Read more
Is “quality customer service” part of your brand promise? If so, you’ve made a commitment to deliver an outstanding buying experience each and every ...Read more
A sizable portion of business operations involves tasks that are repetitive, annoying to those charged with handling them, and fairly easy to ...Read more