Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
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In business, what can be measured must be measured. There’s no excuse for neglecting metrics that inform you and your team how the business has ...Read more
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What skills should every CEO and business owner have? Is it more important to possess a wealth of hard skills or soft skills? What about the ability ...Read more
As a business owner, there must've been a time when you were convinced that you had to grow your business in order to be successful. This couldn’t ...Read more
Some days, it feels like we marketers live in a frenzy of numbers – from data analytics software that tracks every click on our websites to the ...Read more
In many companies, managers and other leaders assign goals to employees, then sit back and wait for results. This passive approach sometimes ends up ...Read more