Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
After all the hard work that goes into starting and maintaining a business, deciding years later to sell that business can be among the biggest ...Read more
Your first 90 days as CEO will set the tone for your entire tenure in the organization. Therefore, this is a crucial time, and the goal is to ...Read more
It's hard to imagine a more difficult time for being an effective business leader. Correspondingly, finding significance in what we do has never ...Read more
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As business leaders, we all know it can be “lonely at the top”. This is one of the key reasons that so many entrepreneurs seek out a peer advisory ...Read more
No business wants to get a bad review for its products or services. However, since it’s impossible to please all customers all the time, the ...Read more
The pandemic has created a new work order. Remote work is no longer considered uncharted territory. As companies worldwide are moving toward a ...Read more
How well do you know your typical customer’s purchasing journey? Successful businesses work hard to understand this journey, from initial awareness ...Read more
Losing a customer is always cause for concern, but it can also be a learning opportunity. Businesses face a constant challenge of thoroughly ...Read more