Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
Good communication is essential in all areas of life, but especially in the workplace. Disconnected, uninformed employees can have a detrimental ...Read more
In my previous blog, I discussed why diversifying your client base is important for your business’ profitability. Once you’ve targeted the right ...Read more
Finding the right candidate for your small or medium business can often be a difficult task. The number of potential employees has increased over the ...Read more
The multigenerational workforce has truly arrived, with four generations potentially working side by side in a variety of sectors and industries. ...Read more
Some difficulty in cultivating a cohesive, positive work culture may arise for companies with traveling employees. Not being in the same office, let ...Read more
Diversifying your client base can offer incredible opportunities for your business, and can serve as a way to protect your business from revenue ...Read more
We often hear that millennial employees are a breed apart, and require a shift in management style and perspective. The same can be said about a ...Read more
People are what make up a business and managing them is one of the key tasks of any business owner or managerial level employee. Being an effective ...Read more
At first glance, there doesn’t appear to be much distinction between business development and sales. Aren’t both activities geared towards generating ...Read more
Turnover in small businesses isn’t uncommon, but it’s important to understand why employees choose to leave your business. Although turnover isn’t ...Read more