Rod Woodcock is President and founder of Sueno (dream) Inc., and The Alternative Board Fraser Valley. He has more than twenty-five years of leadership experience in both entrepreneurial ventures and large corporations.
Prior to starting with The Alternative Board, Rod was Regional Director for one of Canada’s largest financial planning companies. He recruited, developed and led a team responsible for $850 million in assets and over $90 million in cash flow.
Rod has been a partner in several companies, growing successful businesses ranging from start-up to working with large multi-national corporations. During his professional career, Rod has provided sales, marketing, strategic planning and new business development consulting to entrepreneurial and large corporations.
Rod is a certified financial planner and has extensive experience helping business owners achieve their financial goals.
Business plans are among the key documents deemed necessary in the early stages of a company or startup’s growth. However, the elements that go into ...Read more
The global pandemic has prompted a wide range of businesses to pivot and repurpose their products and services in new ways. Changing market ...Read more
Like most businesses, you probably have a process in place whereby employees are required (often with the assistance of their supervisors) to set ...Read more
Sales leaders have struggled with managing remote sales teams even before the pandemic. Today, with an increasing number of organizations moving ...Read more
Over the last few months, many business owners have been planning for the much anticipated return of their employees to the physical workplace. I’ve ...Read more
Cold calls and other approaches to phone sales might not be considered as vital as they once were, but many businesses still rely on this method for ...Read more
Sales meetings, like business meetings in general, come fraught with potential minefields. They’re often perceived by team members as a waste of ...Read more
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again ...Read more
You need a website if you’re selling products and services online. This is an excellent marketing tool that can be used to attract potential leads ...Read more