<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
word-map-thumb

The Alternative Board Blog

Recruiting through Social Media: A Quick Guide

Jul. 25, 2017 | Posted by The Alternative Board Worldwide
recruiting on social media

Increasingly, businesses in search of talented job candidates are turning to social media as part of their overall recruitment strategy. “Social recruiting” seeks to leverage the power of various social media platforms to strengthen an employer brand, attract interest among qualified job-seekers, and build a pipeline of talent to tap into for future growth.

If your business already has an active social media profile, it’s no great leap to expand into social recruiting. If not, you may be losing out in the “talent wars” to other, more nimble competitors.

Here’s a quick primer on essentials related to social recruiting for your business:

Promote your brand on all platforms. Everything you post on your company’s website and social media platforms—from blog posts to company news, images and videos—should be filtered through the lens of brand awareness and company culture. Always gauge the potential impact of your content through the eyes of prospective employees. Is what you’re posting likely to attract them or turn them off? Are you portraying your business as a place where people would like to work or are you discouraging further interest?

Seek out and establish relationships with influencers. Just as it’s important to engage in influencer marketing, so you can boost your recruitment efforts by building ties with influencers in the realm of social recruiting. Seek out industry influencers with sizable networks, share their content and offer content of your own. As the relationships grow, you can begin touting job opportunities in your company—reaching a far greater audience than might otherwise be possible.

Get active on millennial-focused platforms. Sure, it’s important to be active on Facebook and Twitter, but you won’t necessarily generate a lot of interest there among millennials. Take time to explore Snapchat, Instagram and other sites where millennials “hang out.” Building your presence on these sites can result in greater brand awareness among the job-seekers you most wish to attract.

Want additional insight? Download Harness the Power of Social Media to learn more

DOWNLOAD

Encourage your current workforce to generate leads. Employee referrals are always a promising source for potentially qualified job candidates. Take this a step further by encouraging employees to promote open job opportunities via their own social media networks.

“Simply talking casually about enjoying a company vacation, feeling supported at work, or being glad about something that the employer is doing for them can make an impression on their followers,” notes Business.com. “But you want it to be genuine.”

Look to the future. Social recruiting bears only a cursory resemblance to recruiting employees “back in the day.” In today’s era, cultivating relationships is just as important as lining up applicants for your latest job opening. Whether you expend your efforts on LinkedIn, Facebook or other sites, the key is nurturing a pipeline of qualified candidates—individuals who show an interest in your company by following you on social media, commenting on your posts, sharing content with others—and then reaching out to those candidates when the time is right.

In many ways, social media has dramatically altered the way business gets done. It’s also an increasingly useful resource for attracting the right people from the emerging talent pool and putting those talents to use in your company.

Want more advice on recruiting and retaining great employees? Find out if a TAB Board is right for you!

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board Worldwide

Related posts

Developing The Art Of Time Management
Feb. 19, 2019 | Posted by Phil Spensieri, TAB York Region
Although many of you are fantastic managers of your employees and operations, the issue of good time management is almost always a part of every discussion I have with business owners. Good time...
What Habits Can Cripple a Leader’s Productivity
Feb. 19, 2019 | Posted by The Alternative Board Worldwide
With all the attention given to boosting employee productivity, it’s sometimes easy to lose sight of the same urgency for business owners or CEOs and their executive teams. Ask yourself: are you’re...
5 Tips on Reducing Workplace Distractions
Feb. 12, 2019 | Posted by The Alternative Board Worldwide
These days, employees are faced with an unprecedented onslaught of workplace distractions, chief among them all the apps and digital sideshows that now pervade everyone’s consciousness. With all of...
Leadership Part II: Why be a Boss when you can be a Leader?
Feb. 6, 2019 | Posted by Phil Spensieri, TAB York Region
In my past 30 years of business I have met thousands of business owners and while all of them have been the ‘boss’, not all of them have been leaders. How to be a better leader is a topic that comes...
A Quick Guide to Hiring a High Performing Sales Team
Jan. 29, 2019 | Posted by The Alternative Board Worldwide
A quality salesperson is vital to sales team success This individual is responsible for generating leads and closing sales, which translates into revenue-generating activities for your organization....
5 Common Recruiting Mistakes and How to Avoid Them
Jan. 24, 2019 | Posted by The Alternative Board Worldwide
You don’t need us to tell you—the goal of hiring talented, qualified job candidates is now a lot harder to achieve than it once was. Businesses are pursuing a wide range of strategies in order to...
Management Skills Part 1: Transitioning from Employee to Manager
Jan. 22, 2019 | Posted by Phil Spensieri, TAB York Region
In my work with business owners, many of them have expressed a desire to transition a certain employee to a more senior role at their company. However, this promotion sometimes doesn’t happen because...
Leadership Tips in a Time of Rapid Business Growth
Jan. 22, 2019 | Posted by The Alternative Board Worldwide
Solid leadership is critical during every phase of a company’s evolution. This is probably most important during a time when a business undergoes a period of rapid growth. According to serial...
A Guide to Securing a Small Business Loan
Jan. 15, 2019 | Posted by The Alternative Board Worldwide
Start-ups and companies in early growth stages often need an infusion of cash to keep their businesses afloat. It’s also true that more established firms can benefit from a short-term loan in order...
5 Leadership Traits that are essential for Business Owners and CEOs
Jan. 3, 2019 | Posted by The Alternative Board Worldwide
Do successful business leaders and CEOs exhibit the same qualities across the board? Generally speaking, the answer is “yes.” Specific personality and character traits can be identified as essential...