We are a global community, willing to both give and receive to improve our business and the people within it.
TAB Founder and Chairman, Allen Fishman, launched TAB close to 30 years ago. He found that his board of directors was invaluable to him throughout his career. But what about the smaller business owner? Where do they go for advice? These questions led Fishman to launch TAB’s first business advisory board in 1990.
“As a small-business owner, my personal life is inextricably intertwined with my business life. Every major decision I make has a potential impact on all aspects of my life, not just my business life. Both my personal and business lives are responsible for creating the dynamics that have given me the ability to be successful and happy in my role of entrepreneur.”
Listen to our members' stories - what their business was like before and after joining TAB!
To be the leading international provider of peer advisory and coaching solutions to leaders of privately held businesses. Based on real-world experience, we will encourage and empower our members to achieve their business and personal vision.
At TAB we support and celebrate our community member’s personal and business vision, journey, and achievement through measured accountability, collective wisdom, continuous learning, innovation and leveraging global best practices and tools. Our culture is not just a set of keywords on a wall. It is the secret to TAB’s success, and one of the reasons TAB members stay with us for many years. We are a HIGH CALIBER organization made up of the HIGHEST CALIBER people.
We are a global community, willing to both give and receive to improve our business and the people within it.
We are accountable for our results in all areas of our work and lives.
We believe lifelong learning improves our knowledge, perspective and self- awareness.
We are agents of change and embrace innovation, fresh ideas and approaches.
We are passionate about TAB and the impact it has on businesses, communities and lives.
We continuously strive to provide excellence in everything we do.
We always interact with others in a respectful and professional manner.
Allen E. Fishman, a Wall Street Journal and Amazon.com bestselling author, is Founder and Executive Chairman of The Alternative Board (TAB®), the world’s largest franchise system offering peer advisory groups and coaching services for business owners. The TAB system has benefited over 20,000 businesses and business owners in countries around the world.
Allen Fishman has a fiery passion for entrepreneurship and a desire to provide needed unique processes and tools every privately-owned business could use to achieve greater success. Strategic Business Leadership®, is one of the business systems Mr. Fishman has developed. It is an easy-to-use business coaching system used by TAB franchisees with their TAB members to move business owners from a leadership style based upon the “idea of the week” to one based upon strategic thinking. The unique Strategic Business Leadership® coaching process includes a series of simple exercises designed to help entrepreneurs merge their personal and business goals to set a course toward success – on their own terms.
Prior to creating TAB, Mr. Fishman was President and co-owner of a consumer electronics chain, which, after attaining great success, became a publicly traded company listed in the USA on the NASDAQ exchange.
Mr. Fishman holds a finance degree, Magna Cum Laude, and a Juris Doctorate law degree.
His advice and perspectives have assisted business owners around the world to lead their businesses to greater success and to achieve greater personal balance in their life. Mr. Fishman is a noted expert on what is needed for businesses to move to greater levels of success. He has been featured in numerous media outlets, such as The Wall Street Journal, USA Today, The Los Angeles Times, Fortune Small Business, Business Week, the Chicago Tribune, Denver Post and Nation’s Business, and Profit Magazine. He has also been a frequent guest on television networks, such as CNN, CNBC, Bloomberg, and First Business and on radio shows such as Public Radio International’s Marketplace. Fishman’s ease with the media stems back to the time he hosted his own business talk radio show, Formula for Success, on a CBS affiliate.
Mr. Fishman has been honored to address organizations such as the Institute of Management Science, the Mobil Oil Distributor Group, the Consumer Electronics Industries Association, the National Association of Retail Dealers of America (“NARDA”), and the National Association of Corporate Growth.
For over a decade, Mr. Fishman wrote the newspaper business advice column, Business Insights, which was nationally syndicated throughout the USA by Tribune Media Services.
His business books include:
• 7 Secrets of Great Entrepreneurial Masters: The GEM Power Formula for Lifelong Success
• 9 Elements of Family Business Success: A Proven Formula for Improving Leadership & Relationships in Family Business
• Strategic Business Leadership: A system for moving from a leadership style based upon the “Idea of the Week” to one based upon Strategic Thinking
• The Alignment Factor: Unlock Potential, Boost Employee Performance, and Increase Profits
• Allen Fishman’s Business Financing Kit: Financing advice for business owners and managers
• StratPro: The Strategic Business Transformation Process
• The Five Habits of High Impact Managers: Take Your Management and Leadership Skills to the Next Level
• The Aligned Workplace: More Productivity! Less Stress!
As the President and CEO, Jason drives the strategic vision and continued expansion of The Alternative Board’s (TAB) international business advisory network. Jason’s ability to counsel and reshape businesses to positions of market leadership has driven TAB’s landmark success; becoming one of the world’s largest for-profit peer board and coaching services.
Jason is dedicated to education and advocacy in the international franchise community. He has earned the designation of Certified Franchise Executive and he is a member of the ICFE Board of Governors for the International Franchise Association. Jason’s involvement in the International Franchise Association is significant. He is a member of the International Committee, including acting as the Vice Chair and is a frequent speaker and moderator at the IFA’s international conferences.
On weekends, you will find Jason enjoying live music, spending time outdoors hiking, climbing, running and smoking food.
Jason lives by the question “When was the last time you did something for the first time?”
Jason’s personal vision is to spend 4 months a year traveling with my bride, Lynette.
Dana Besbris joined TAB in 2006 and is our Chief of Staff. Dana works in direct support of the CEO, helping manage and triage the workflow of the CEO and the executive team. Dana’s held multiple positions at TAB, and was instrumental in creating the TAB Academy Learning Management System. Dana has a degree in English Literature and still loves reading all types of books.
On weekends, you will find Dana mountain biking with her husband, going to see live music or watching football (American). Go Broncos! Dana shares Ferris Bueller’s philosophy that, “Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.” Dana’s personal vision is to swim with sea turtles as often as life will allow.
Michele Fishman is the Vice President of International Development and co-owner of The Alternative Board (TAB). Michele focuses on TAB’s international development and believes that TAB succeeds in other countries because of the company’s desire to understand the unique aspects of local cultures and adapt the TAB model to the needs of other countries. Since TAB’s formation in 1990, Michele has worked in various capacities, including media relations, marketing and training, and she developed TAB’s facilitation and coaching protocols.
In addition to having worked as a German translator, Michele is fluent in Spanish and speaks other languages. She has given presentations on international development in countries around the world. Michele earned her master’s degree in international Relations from Washington University. She also has a BA in History and English from The University of Texas at Austin and a Post-Baccalaureate graduate degree in Education from Washington University. Michele has had several works published and is co-author of the book Strategic Business Leadership: The Proven Formula for Greater Company Success.
On weekends, you’ll find Michele spending time with family and friends, hanging out with her horses and hiking.
Ray Goshorn joined TAB in 2009 as the Director of Finance and is currently the Chief Financial Officer. He is responsible for the company’s financial and KPI reporting, management of financial risks, development of company financial visions and oversight of accounting functions. Ray has over 25 years of executive level experience in the franchise environment, working with all sizes of franchise systems from start-ups to systems with over 5,000 units. Franchisee profitability is his specialty and that passion has led to the development and implementation of many financial performance tools to assist franchise owners in achieving higher levels of profitability in their business.
On weekends you will find Ray hanging out with family, driving his 72 Chevelle, or working on a home project.
Ray’s personal credo is helping create clear visions and drive focus.
Ray’s personal vision is to get better in developing meaningful relationships.
Dave Scarola joined TAB in 2008 and serves as TAB’s Chief Experience Officer (CXO). As CXO, Dave is responsible for overseeing the operational aspects of TAB’s global organization. He also looks over the tools, processes and protocols for TAB’s Coaching and Board Facilitation Programs. Dave’s previous roles include CIO of ResortQuest, Director at KPMG and VP at Carnegie Group, Inc, an early pioneer in the Artificial Intelligence space. Dave is a graduate of Carnegie Mellon University and has a Master’s degree from the University of Denver. Dave is a PMP in good standing from the Project Management Institute and was the lead editor of TAB’s Timeless Principles book.
On weekends, you will find Dave volunteering at the Samaritan House and Defy Colorado with the goal of helping the homeless and the incarcerated make their way back into the workforce. He is also on the Board of the Longmont Humane Society.
Dave’s credo is “steady, modest successes are preferable to one spectacular failure”. Dave is an avid runner, has completed two marathons, and hopes he has at least one more very long race in his future.
Jeffrey Polino, Chief Innovation Officer, was recruited to TAB in 2005 as TAB’s first and only Global Business Developer. His experience as a former business owner and a C-Suite Executive, gave him the momentum to stand out as the clear choice for TAB’s Global Developer. The mission was to attain “proof of concept” in other countries by creating the value proposition that would resonate with each country’s culture, traditions and value systems. Working with a very talented team, he was successful in igniting the growth from 2 countries in 2005 to 20 countries and counting in 2018.
Jeffrey’s approach to business comes from decades of accomplishments as an active team leader, global business developer, skilled coach, and professionally trained presenter. Jeffrey specializes in working with business owners, consultants and transitioning executives worldwide to maximize their talents. Jeffrey works with individuals to personally tailor the methods that bring out their unique talents to increase their profitability and help them gain a greater balance in their life. He subscribes to the philosophy of not wasting time trying to put talents into people that were left out but to invest time in pulling talents out of people that were left in.
Jeffrey’s credo is “Discipline is just choosing between what you want now and what you want most.” That’s why on weekends, you will find Jeffrey knocking out his “Honey Do” list from his bride of 40 years (married up), hiking, skiing and enjoying life in Colorado. Jeffrey’s personal vision is to always remember to express gratitude for blessings received each day.
Phil Schwolert is the Director of Membership Acquisition for TAB. Phil joined TAB in 2014 after 20 years in the public sector and another 10 as a private business owner, working in the marketing and communications sector. He experienced the business owner advisory board concept first hand as a board member for more than three-years before joining the team. Phil’s passion for business and people brought him to TAB initially as a Field Support Trainer and now as Director of Membership Acquisition. Phil is responsible for leading all member acquisition efforts for TAB business owners. This includes developing and testing new methodologies; training and coaching in the classroom and in the field; supporting expansion into new international markets; and constantly improving the membership selection experience.
On weekends you will find Phil outdoors hiking and fishing in the Colorado mountains with his wife, children, and grandchildren.
Phil’s personal credo is “Serve to succeed.”
Phil’s personal vision is to demonstrate God’s love for and value of all people, by fully investing in their success.
Jodie Shaw joined TAB in 2015 and is our Chief Marketing Officer. Jodie is responsible for growing the brand internationally and helping TAB Business Owners attract new TAB Members in their local markets. Prior to joining TAB, Jodie has worked as a journalist, advertising copywriter and Creative Director. She has more than 15-years’ experience helping professional service franchise brands grow their footprint internationally. Jodie has a bachelor’s degree in Business, majoring in Marketing from Monash University and was a distinguished nominee for Executive of the Year for the International Business Awards, and a bronze finalist for Executive of the Year at the American Business Awards. Some of her creative work has also been recognized by the Hermes Creative Awards.
On weekends you will find Jodie gardening, reading, writing and hanging out with her two dogs.
Jodie’s personal credo is “if you can't measure it, you can't improve it”.
Jodie’s personal vision is to holiday in every state in the USA.
Seamus M. Ryan joined TAB in 2015 and is our General Counsel. Seamus is responsible for all legal and compliance matters. Prior to joining TAB, Seamus spent nearly two decades in private practice representing both franchisees and franchisors and has also served as the General Counsel for two national franchisors. Seamus is a graduate of Boston College and the Northwestern University Pritzker School of Law.
On weekends, you will find Seamus enjoying the Colorado wilderness with his dog, barbecuing or smoking various meats in his backyard, or cheering on the Green Bay Packers. Despite being an attorney, Seamus steadfastly tells the truth and always keeps his word. Seamus’s personal vision is to leave the world a better place than how he found it (even if only by a little bit).
You may have a website and you may have content but if they are not 'good' and working together to attract and convert, it can lead to very poor and sometimes damaging results.
In this webinar, we’ll lead a collaborative discussion on digital marketing strategy as it pertains to identifying and attracting the right audience and using proper content organization on your website to convert those prospects into qualified leads.