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Pulse Survey

Employee Retention & Hiring

Hiring

This is a high-level summary of our key findings from the March 2013 Small Business Pulse Survey. This survey concentrated on Employee Retention and Hiring

 
  • Strategic employees are retained most effectively through "improved communication & culture"
  • When asked to describe their current experieince in retaining existing employees 65% of small business owners responded that it was easy to retain employees. 
  • All respondents surveyed agreed the most effective strategy for retaining existing employees is to "improve communication & culture"
  • Additional retention strategies include: "support flexible hours & work remotely", "increase performance-based compensation", "increase base total compensation","increase opportunities for training, continuing education and skill development". 
  • The biggest hiring challenge facing business owners is candidates "missing the necessary experience in our industry"
  • The most effective hiring channels for small business owners were through employee referrals, classified ads, LinkedIn, company website, or a professional recruiter. 
Business Pulse Survey - Employee Hiring and Retention

Future Outlooks:

  • 72% of TAB members expect an increase in profits in the next year. 
  • 79% of TAB members expects their sales revenues to climb in the next year. 
  • 50% of TAB members will increase their hiring of full-time employees this year.
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How to to Connect Your Business Goals to Your Marketing and Measure Results

Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if your ROI is as good as it should be?

In this hour-long webinar, Mike Black, CEO of Inciting Marketing, will take you through the process involved with mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results.

By attending this webinar, you will:

  • Learn how to connect your business goals to your marketing campaigns. 
  • Learn how to measure the progress of your marketing efforts and quantify end results.
  • Receive a sample measurement plan. 
Register Here