Profile of Survey Participants
Key Business Owner Buying Decision Attributes
The following buying decision characteristics emerged from this survey:
When making a major purchasing decision, which medium is most helpful in learning about the product or service?
When making a major purchasing decision, which individual or group is most influential in helping you decide to make that purchase?
When making a major purchasing decision, which outcome is more important to you?
Which of the following is gives you confidence in a product or service? Two questions were asked.
When you purchase a product or service, what do you expect most from that product?
Given the relative balance between these findings, vendors should look to fulfill each of these attributes when designing new products or services.
How trusting are you of the information you receive directly from the vendor?
What feedback do you have on information received directly from the vendor?
When reviewing a vendor’s website, which feature would make you most likely to trust the vendor?
What is the most important way for a new vendor to initiative contact with you?
Some business owners have a strong vision and strategic direction but lack the operational effectiveness to move the business toward their vision. Other businesses are great operators but lack a strong vision and strategic direction. For different reasons both types of businesses are stuck in the status quo leading to great frustration for owners and employees alike. Sales might be good in a great economy but what happens when it slows down? And what about emerging competitors?
If your business is facing any of these challenges, you may need a blueprint for your business. Especially, Business Builder’s Blueprint (BBB). The BBB is a set of processes and an online toolset to help businesses establish the direction for their business, create an aligned strategic plan and provide the methodology to successfully achieve the strategic plan. Whether you are a TAB Member or not, this webinar will provide multiple concrete take-aways that you can apply to your business to run your business more strategically and improve results.