Craig Metzler is a Co-Founder of Sierra Business Solutions, a multi-disciplinary management consulting group that focuses on growth challenged companies. He is also a principal in two private equity venture funds. He is a seasoned professional that consults with business owners and senior executives to develop business strategy, organizational effectiveness, operational efficiency and competitive advantage in the marketplace. Craig has expertise in business reengineering, financial systems, application development, systems infrastructure, communications and security. Prior to returning to consulting in 2003, Craig was the Corporate Technology Director for The Publicis Groupe, the world’s fourth largest advertising and marketing communications conglomerate with over 38,000 employees in 1200 offices in 102 countries. Craig was also a founding partner and the Chief Information Officer for Hwy1, an integrated marketing services agency that was named as one of the 10 best agencies in the country and was sold in 1994. He holds a Ph.D. from the Bowman Gray School of Medicine at Wake Forest University and was on the faculty of the University of California School of Medicine in San Francisco for 10 years. After leaving UCSF, he was a technology consultant working with Genentech, Amgen and other biotechnology and pharmaceutical companies.