The Cadbury family, and to a lesser extent, the Hersheys led their businesses based on their religious convictions. The Cadbury's were Quakers. In the mid-nineteenth century, the roles of owners, management and laborers in capitalistic businesses were hotly debated. The Cadbury's and the Hershey's struggled with more than just the operations and profits of their business- they were sensitive to the plight of their workers, and sought to find ways that their workers could share in the success of their businesses. They also sought to educate their employees, most of their workers couldn't read and write.
- Create employment for people
- Deliver a service that customers find valuable
- Purchase services from suppliers - thereby allowing their suppliers to offer this same value chain
- Generate income for the owner and their families
- Pay taxes - lots of them