<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">
Search
word-map-thumb

The Alternative Board Blog

What Data to Leverage for a Winning Business Strategy

Oct. 24, 2019 | Posted by The Alternative Board
Person Pointing Paper Line Graph

The challenge facing business owners and CEO today isn’t a lack of data to help with key decision-making processes. Instead, it seems virtually impossible to sort through mountains of information in order to find the threads that pertain to business operations, customer service, and related functions.

This is where data analytics comes in. Through a careful analysis of raw data gathered from a diverse range of sources, businesses uncover the needles in the haystack (early-stage market trends, changing customer needs, etc.) that can dramatically alter the way they operate.

The process starts with getting into a data-driven mindset.

 

Using data to see what works

Using the framework of a company’s mission and structure, data analytics enables leaders to determine “what can be used, what works, and what can be improved upon,” notes DATAVERSITY.

By compiling information from within the organization and beyond to the industry at large, a business can evaluate where operational refinements need to be made and how sales trends affect a business’s overall performance. Data analytics also helps pinpoint gaps in the market where new opportunities might present themselves.

Using data in the right way offers “real-time insights into finance, sales, marketing, product development, and other processes,” notes Softweb Solutions. This information “enables employees to view data in context and make smarter business decisions” about products and services.

What aspects of business operations are most useful to review with data analytics? Here’s a brief rundown:

 

Customer profiles

A business should have a thorough understanding of all facets of their target audience, including:

  • Past and present buying behaviors
  • Pain points and customer challenges
  • Where customers like to shop, and by what methods
  • Why they leave one company and move to another
  • What they might choose to buy in the future

Gathering and analyzing data using these guidelines leads to acquiring more precise customer engagement through multiple channels and refined segmentation. The information can be leveraged to generate highly detailed customer profiles that make it easier to predict what a customer wishes to buy and other related behaviors.

“More interesting, data can be used to match the best sales reps to specific demographics” to enhance customer service and close more sales, notes entrepreneur and investor John Rampton.

 

Identifying and forecasting trends

A variation on data analytics, called predictive analytics, employs machine learning and statistical algorithms to frame data from past customer interactions and other sources. Understanding what’s gone on before offers leaders a path to forecasting what lies ahead—in buying trends, changing customer needs, and so on.

This can be critically important in the strategic planning process, and in deciding where to focus resources and manpower in the years to come.

 

Performance of competitors

Every business has one (or more) competitors. Data compiled from a range of sources provides insights into where competitors are focusing their efforts—information that also helps plan for the future.

For example, easy-to-navigate resources like Google Trends, along with other social media analytic tools, can track the performance of a particular brand or product in the marketplace.

In this way, says John Rampton, “if your competitor is getting more media coverage and social mentions, then you should compare their content and campaigns” to your own and determine why their efforts are more productive.

Information grows exponentially all the time. Data analytics is a highly useful way to leverage this situation and become more comfortable (throughout the organization) with a data-driven mindset. As Digitalist Magazine notes, data analytics is a formidable tool with the “potential to enhance efficiency, improve customer relationships, and help businesses identify and resolve potential issues more easily.”

In other words, analyzing data for usable insights can significantly improve operations and performance—key objectives for every business.

 

If you’re looking for help with your business strategy, reach out to TAB today.

Contact Us

Read our 19 Reasons You Need a Business Owner Advisory Board

DOWNLOAD

Written by The Alternative Board

Related posts

A Quick Guide to Recruiting Remote Employees
Jun. 30, 2020 | Posted by The Alternative Board
The trend towards recruiting and hiring remote workers was already in place prior to the outbreak of the COVID-19 virus. It now appears that most businesses will likely seek some form of remote...
How to Improve Diversity in the Workplace
Jun. 9, 2020 | Posted by The Alternative Board
The U.S. is going through some challenging times right now, but a growing awareness of the value of diversity in business may prove to be of long-lasting value for us all. Though the future is...
Time for a Closer Look – Assess Your Business Practices For The New Normal
Jun. 3, 2020 | Posted by Phil Spensieri
For most, if not all, business owners COVID-19 has proven to be their biggest challenge yet. During the last couple of months, I’ve witnessed, firsthand, the resilience of many business owners...
Tips on Renegotiating Contracts and Leases
May. 26, 2020 | Posted by The Alternative Board
As businesses start opening up again and some sort of normalcy hopefully emerges soon, business owners and CEOs might take this time to look at their existing contracts with vendors and landlords....
Help Customers Stay Connected and Loyal to Your Business
May. 20, 2020 | Posted by The Alternative Board
Small businesses have always been challenged to attract and retain a loyal customer base. This challenge has been intensified a thousand times over because of the Coronavirus outbreak. Whatever their...
What Does Workplace Health and Safety Look Like Now?
May. 14, 2020 | Posted by The Alternative Board
As businesses across the U.S. slowly begin to reopen, there’s renewed focus on what constitutes a safe and healthy workplace. From the start of the COVID-19 epidemic, business owners and CEOs have...
EBITDAC: What is Your Business Worth Now?
May. 7, 2020 | Posted by John Dini
Several friends have sent me a picture of an EBITDAC coffee mug this week. As it states, EBITDAC stands for Earnings Before Interest, Taxes, Depreciation, Amortization and Coronavirus. Will this be...
Ready To Reopen Your Business? Here Are 3 Questions to Consider
May. 5, 2020 | Posted by Phil Spensieri
As business owners, we’ve been waiting to receive the much anticipated “green light” to go back to work. As this day inches closer, you’ll need to devise a plan that addresses how your business will...
How to Reinvent Your Business from the Inside-Out
Apr. 30, 2020 | Posted by The Alternative Board
In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the COVID-19 outbreak, the “reinvention challenge” is...
A Balanced Mindset for Weathering the Pandemic
Apr. 28, 2020 | Posted by Dave Scarola
Never has the entire global economy come to a screeching halt. In past recessions or natural disasters, we have always been able to look to previous and similar events. Even if the latest recession...