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The Alternative Board Blog

What Is Business Coaching And Why Do You Need It?

Aug. 5, 2015 | Posted by The Alternative Board Worldwide
what is business coaching

Business coaching can take your business from where it is now to where you want it to be.

The term coach is derived from the Hungarian word “kocsi” meaning “carriage” named after the village where this mode of transportation was first made. Much later in the 1830s it was used as a slang word at Oxford University in England to mean an instructor or trainer who carried a student through an exam. The first use of the term in relation to sports came in 1861. Today, coaching is a widely used term to describe the process used to transport people from where they are to where they want to be.

Business coaching is a process used to take a business from where it is now to where the business owner wants it to be. A business coach will assist and guide the business owner in growing their business by helping them clarify the vision of their business and how it fits in with their personal goals. Fitting the business vision in with the business owner’s personal goals is a step that is often missed by most business coaches, who often only focus on the business goals. In so doing, they are omitting the goals of the business owner altogether.

A great business owner seeks to understand why reaching business growth goals is important to them personally, and the impact it will have on their life. After all, the business owner ultimately determines the speed and passion in which the goal is met (if ever), and if it is not linked to the business owner’s personal dreams, goals and plans for themselves, there is no burning reason why getting to that business goal is critical.

After clarifying where a business owner would like to take their business, business coaching will help strategize and prioritize what goals and strategies are needed to help progress the business closer to its goal. A business coach will meet with the business owner regularly, either weekly or monthly, to keep them on track to the commitments made during the past coaching session.

A critical component of business coaching is accountability. You will never see a football coach run laps of the field for their team. The very same fact is true of a business coach. A business coach is not a consultant. They will not do the work for you in your business. They are there to keep you focused on the end result and remind you why it is important. They will motivate you to keep your commitments. They will act as a sounding board and when needed hold a mirror in front of you, highlighting your business and personal blind spots.

Many great business success stories credit their results in part to having a great business coach. The Alternative Board (TAB) provides monthly coaching to all its board members as part of membership. By combining the power of a business advisory board (who acts as a sounding board for ideas and challenges in your business), your TAB business coach will help you to implement ideas and strategies borne from each monthly meeting. Your TAB business coaching sessions, along with your TAB board members, provides accountability and strategy to get your business from where it is today, to where you would like to be in the future.

If you are ready to take your business to the next level, contact TAB today.

 

Read our 19 Reasons You Need a Business Owner Advisory Board

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Written by The Alternative Board Worldwide

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