<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=290086984736480&amp;ev=PageView&amp;noscript=1">

The Alternative Board Blog

Boost Retention by Building a Great Workplace Community

Jan. 30, 2020 | Posted by The Alternative Board

The term “company culture” gets tossed around a lot lately, and it’s true that a strong corporate culture can make a big difference in boosting employee recruitment and retention.

But, increasingly, men and women who put in eight hours or more a day in the workplace want something beyond culture. They want a community, a place that, as Inc. contributing editor Jeff Hader notes, “allows employees to feel a sense of belonging, that they’re part of something larger than themselves,” and which “gives meaning to their work, and their lives as a whole.”

How many companies can rightfully claim they have achieved this noble goal?

Of course, a sense of community grows out of a positive, supportive culture. But more can be done to instill that sense of community. Here are tips to consider:

Explain and support a set of employee-backed values.

Every organization has a set of core values by which it operates. While, generally speaking, these values are determined by the executive team, nowhere is it written in stone that this is the only way to operate.

Instead, if a solid workplace community is your objective, look for ways to solicit employee participation in determining those values. What does your workforce most want to see in a corporate code of ethics, relating both to behavior in the workplace and the way customers should be treated? Take a survey or appoint an employee-led project team to come up with some viable answers.

Ensure that everyone lives by the same rules.

It’s hard to foster a sense of community in an environment where employees perceive that the leadership team doesn’t have to abide by the same rules they do. Make sure everyone within the organization is subject to the same code of behavior, regardless of their position, and that when infractions occur, the consequences apply across the board.

Want additional insight? Read 9 Tips for Motivating Your Employees now 


Find out what motivates new hires and your current workforce.

Bringing on new hires who seem like a good fit for the company is laudable and worth pursuing. But take things a step further by asking fledgling employees to describe their strongest individual motivators, ideal working conditions, and preferred forms of recognition. (It’s a good idea to survey your current workforce on the same topic.) The responses you get back can help you refine your culture in ways that are genuinely employee-centric and feel more like a community of like-minded individuals.

Address productivity roadblocks.

Employees get frustrated when bureaucratic obstacles or other work-related roadblocks get in the way of productivity. By inviting them to identify these roadblocks—and offer input on how best to address them—you strengthen the sense that “we’re all in this together” and that your goal is to build an environment of productivity wherever possible.

Sponsor employee gatherings.

Ongoing social events “help create bonds within the team and boost employee morale,” notes Flare HR, “enabling your people to get to know each other on a more personal level.” Whether it’s a weekly lunch at a popular restaurant or a weekend picnic in the park with family members invited too, these occasions pave the way to shared experiences that employees can reflect upon collectively and serve as a foundation for stronger interpersonal relationships.

Make recognition and reward a top priority.

As your company’s values become clearer and more pervasive, seek out opportunities to recognize individuals who exemplify those values. Words of gratitude from the CEO or business owner can make a huge difference in the daily life of an employee.

Likewise, formal employee recognition programs contribute to a sense of community by emphasizing the benefits of hard work, creative problem-solving, and going above and beyond one’s job responsibilities. This is even more effective when you encourage employees to regularly nominate a co-worker for recognition and reward.

Want to learn more about building a great culture and community? Register for our complimentary, no-pitch TAB BOSS Webinar, “Culture—If You Build It, They Will Stay.”

Read our Easy Ways to Improve Your Company Culture


Written by The Alternative Board

Related posts

9 Tips to Help Create a Living Company Culture in a Virtual Workplace
Jun. 26, 2020 | Posted by The Alternative Board
As businesses around the world have gone virtual, digital tools have helped keep most aspects of our work life functioning. Many businesses are reporting increases in productivity, with activities...
How to Improve Diversity in the Workplace
Jun. 9, 2020 | Posted by The Alternative Board
The U.S. is going through some challenging times right now, but a growing awareness of the value of diversity in business may prove to be of long-lasting value for us all. Though the future is...
Time for a Closer Look – Assess Your Business Practices For The New Normal
Jun. 3, 2020 | Posted by Phil Spensieri
For most, if not all, business owners COVID-19 has proven to be their biggest challenge yet. During the last couple of months, I’ve witnessed, firsthand, the resilience of many business owners...
Help Customers Stay Connected and Loyal to Your Business
May. 20, 2020 | Posted by The Alternative Board
Small businesses have always been challenged to attract and retain a loyal customer base. This challenge has been intensified a thousand times over because of the Coronavirus outbreak. Whatever their...
Ready To Reopen Your Business? Here Are 3 Questions to Consider
May. 5, 2020 | Posted by Phil Spensieri
As business owners, we’ve been waiting to receive the much anticipated “green light” to go back to work. As this day inches closer, you’ll need to devise a plan that addresses how your business will...
How to Reinvent Your Business from the Inside-Out
Apr. 30, 2020 | Posted by The Alternative Board
In so-called ordinary times, many businesses experience the need to reinvent themselves to meet changing customer demands. Today, months into the COVID-19 outbreak, the “reinvention challenge” is...
A Balanced Mindset for Weathering the Pandemic
Apr. 28, 2020 | Posted by Dave Scarola
Never has the entire global economy come to a screeching halt. In past recessions or natural disasters, we have always been able to look to previous and similar events. Even if the latest recession...
The Best Business Practices: What You Need To Know
Feb. 27, 2020 | Posted by The Alternative Board
As business scales, circumstances change, and every company must adapt to new situations. Some businesses decide to experiment with different solutions to find out which suits their needs best. While...
What's the Difference Between Business Development and Sales?
Jul. 18, 2019 | Posted by The Alternative Board
At first glance, there doesn’t appear to be much distinction between business development and sales. Aren’t both activities geared towards generating more profit for the organization? Isn’t a sales...
A Quick Guide to Crafting an Effective Call-to-Action
Jul. 11, 2019 | Posted by The Alternative Board
With all the talk about content marketing and direct mail marketing that businesses must try to keep up with, one essential element sometimes gets lost in the mix. Improving click-through rates to...